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  1. Home
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  3. Furniture & Appliances
  4. Oster
Oster logo
Furniture & Appliances

Who Owns Oster?

Oster is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Oster was acquired through Newell's 2015 merger with Jarden Corporation and is a leading kitchen appliances brand globally. The company is listed on NASDAQ under ticker NWL.

Parent Company

Newell Brands Inc.

Acquired

2015

Status

Publicly Traded

Headquarters

Atlanta, Georgia, USA

Oster Timeline

1903
Newell Brands Inc.

Parent company established in Atlanta, Georgia, USA

Company Founded
1921

Oster

Founded by John Oster Manufacturing Company (internal development)

Founded
2015
Acquired by Newell Brands Inc.

Newell Brands Inc. acquired Oster

Acquired
mid rangemass marketGlobalall-agesenergy efficient appliancesOfficial Website

Who Owns Oster?

  • Parent Company: Newell Brands Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2015
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: NWL
BrandParent CompanyOwnership Type
OsterNewell Brands Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonOster on Amazon

History of Oster

  • Founded: 1921
  • Founders: John Oster Manufacturing Company (internal development)
  • Acquired by Newell Brands Inc.: 2015

Oster was founded in 1921 by John Oster Manufacturing Company as a manufacturer of small kitchen appliances, initially focusing on hair clippers and barber equipment. The brand expanded into kitchen appliances, becoming particularly known for its durable blenders and mixers. Oster's commitment to quality and durability made it a trusted choice for households and commercial kitchens alike.

Throughout the 20th century, Oster became one of the most recognized kitchen appliance brands, known for its reliable blenders that could handle heavy-duty use. The brand expanded its product line to include various small appliances while maintaining its reputation for durability and performance. Oster products became staples in American kitchens and professional food service establishments.

In 2015, Oster became part of Newell Brands through the company's acquisition of Jarden Corporation. Under Newell's ownership, Oster has continued to offer a diverse range of kitchen appliances while maintaining its heritage of quality and reliability. The brand has maintained its position as a leading kitchen appliances brand serving millions of households and commercial customers worldwide.

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

  • Founded: 1903
  • Headquarters: Atlanta, Georgia, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: NWL
  • Revenue: approximately $7.7 billion (FY2024)
  • Employees: Approximately 22,000

Visit Newell Brands Inc. website

View full company profile for Newell Brands Inc.

Where Is Oster Made / Based?

  • Headquarters: Atlanta, Georgia, USA
  • Manufacturing / Operations: United States, Mexico, China, Europe

Oster Categories & Tags

BlendersAppliancesKitchenSmall AppliancesNewell BrandsAmerican Brand

Oster Sustainability & Ethics

Oster operates with a commitment to sustainability and ethical business practices as a major kitchen appliances brand within Newell Brands' portfolio.

Energy Efficient Appliances: Oster has focused on developing energy-efficient kitchen appliances that reduce electricity consumption while maintaining performance. The brand's blenders, countertop ovens, and other appliances are designed with energy efficiency in mind.

Durable Products Philosophy: Oster's commitment to durability aligns with sustainability principles by creating long-lasting products that reduce waste and the need for frequent replacement.

Product Safety and Quality: Oster maintains product safety standards and quality control processes to ensure consumer safety and product reliability.

Environmental Compliance: As part of Newell Brands, Oster complies with environmental regulations and standards across its manufacturing operations.

Product Recall Management: Oster has established processes for managing product recalls and addressing safety concerns promptly.

Awards & Recognition

Oster has received recognition for its innovation in kitchen appliances, product quality, and contributions to the home appliances industry.

Product Innovation Awards: Oster's blenders and kitchen appliances have received recognition from consumer publications and industry organizations for innovation in design, functionality, and performance.

Consumer Choice Awards: Oster has received positive recognition from consumers through various awards and ratings programs that acknowledge the brand's reliability, quality, and value.

Quality and Durability Recognition: The brand's commitment to durable products and quality manufacturing has earned recognition from consumer advocacy groups and testing organizations for product reliability and longevity.

Design Excellence: Oster's appliance designs have been recognized for combining functionality with aesthetic appeal.

Oster Recalls & Controversies

Oster has faced some product recalls and historical controversies that have impacted the brand's reputation, though the company has maintained strong market presence through effective management of these issues.

Countertop Oven Recall (2025): In late 2025, Oster issued a recall for 1.29 million units of Oster-branded countertop ovens due to a door defect posing a serious burn hazard. The recall was conducted in cooperation with the U.S. Consumer Product Safety Commission to address safety concerns and protect consumers.

Historical Accounting Issues: The brand's parent company Sunbeam-Oster faced significant accounting fraud in the late 1990s under CEO Albert J. Dunlap, which led to bankruptcy in 2001. The SEC sued Dunlap and other executives for engineering a massive accounting fraud that involved $60 million of fraudulent earnings in 1997.

Bankruptcy and Restructuring: Sunbeam-Oster filed for Chapter 11 bankruptcy protection in 2001 following the accounting scandal, emerging as American Household, Inc. in 2002 before being acquired by Jarden Corporation in 2004.

Product Safety Compliance: Oster maintains compliance with product safety regulations and has implemented improved quality control processes following past issues. The brand has not faced major recent safety controversies beyond the 2025 oven recall.

Market Competition Challenges: Oster faces normal competitive pressures in the kitchen appliances market but has not been involved in significant antitrust or regulatory controversies related to market competition.

Supply Chain Management: Oster maintains ethical supply chain practices and has not faced significant controversies related to supplier relationships or manufacturing practices under Newell Brands ownership.

Brands Owned by Newell Brands Inc.

Baby JoggerBaby Care

Baby Jogger

Owned by Newell Brands Inc.

American brand of premium jogging strollers and baby gear, founded in 1984 by Phil Baechler and owned by Newell Brands (NASDAQ: NWL), sold in over 60 countries worldwide.

jogging-strollersbaby-gearstrollers
CalphalonFurniture Appliances

Calphalon

Owned by Newell Brands Inc.

American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.

cookwarenon-stickbakeware
ColemanSports

Coleman

Owned by Newell Brands Inc.

American outdoor recreation brand known for coolers, lanterns, tents, and camping gear. Owned by Newell Brands since 2015. Founded in 1900 by William Coffin Coleman.

campingoutdoorcoolers
ContigoHousehold Consumer Goods

Contigo

Owned by Newell Brands Inc.

American water bottle and drinkware brand known for AutoSeal spill-proof technology, owned by Newell Brands since 2007.

water-bottlesdrinkwarespill-proof
Crock-PotFurniture Appliances

Crock-Pot

Owned by Newell Brands Inc.

American brand of slow cookers and multi-cookers owned by Newell Brands, known for popularizing convenient home cooking since 1971.

slow-cookercookingkitchen-appliances
DymoHousehold Consumer Goods

Dymo

Owned by Newell Brands Inc.

American label maker brand owned by Newell Brands (NASDAQ: NWL). Founded in 1958. Market leader in labeling and organizational products, sold in over 100 countries. Known for LabelWriter and Rhino product lines.

labelslabel-makersoffice
View all brands owned by Newell Brands Inc.

Oster Ownership: Pros & Cons

Advantages

  • +Over 100 years of brand heritage and consumer trust in kitchen appliances
  • +Leading market position in blenders with strong brand recognition globally
  • +Access to Newell Brands' extensive research and development resources
  • +Strong global distribution network through Newell's established retail channels
  • +Continuous innovation in appliance design and functionality
  • +Premium quality and durability standards maintained across all product lines

Considerations

  • -Premium pricing compared to generic or store-brand appliances
  • -Dependency on Newell Brands' corporate strategy and resource allocation
  • -Competition from both multinational competitors and private label alternatives
  • -Limited control over supply chain decisions as part of larger corporation
  • -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
  • -Evolving market demands for smart and connected kitchen appliances

Frequently Asked Questions About Oster

Sources & Further Reading

  • [Newell Brands FY2025 Annual Report]( -- Fiscal Year 2025
  • [SEC EDGAR: Newell Brands (NWL) 10-K Filing]( -- Fiscal Year 2025
  • [Oster Official Website](
  • [Newell Brands Official Website](
  • [U.S. Consumer Product Safety Commission](
  • [CPSC Recalls](
  • [Energy Star Appliance Information](

Competitors to Oster

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Mr. CoffeeMr. CoffeeSister Brand
Newell Brands
USA
1972
Mass marketGlobalAll Genders
SunbeamSunbeamSister Brand
Newell Brands
USA
1910
Mass marketGlobalAll-ages
NinjaNinja
Sharkninja
USA
2009
PremiumGlobalAll-ages
Williams-SonomaWilliams-Sonoma
Williams Sonoma
United States
1956
Mass marketUnited statesAll Genders
CalphalonCalphalonSister Brand
Newell Brands
USA
1963
PremiumUnited statesAll Genders
ExpoExpoSister Brand
Newell Brands
USA
1976
Mass marketGlobalAll-ages

Learn More About Competitors

Mr. CoffeeFurniture Appliances

Mr. Coffee

Owned by Newell Brands Inc.

American brand of coffee makers and brewing equipment manufactured and marketed by Newell Brands, known for affordable home coffee brewing.

coffee-makersbrewingkitchen
SunbeamFurniture Appliances

Sunbeam

Owned by Newell Brands Inc.

American brand of small kitchen appliances manufactured and marketed by Newell Brands, known for toasters, mixers, and heating appliances.

appliancestoastersmixers
NinjaFurniture Appliances

Ninja

Owned by SharkNinja, Inc.

American kitchen appliance brand specializing in blenders, food processors, air fryers, and cooking appliances. Owned by SharkNinja, Inc. (NYSE: SN). Best-selling small kitchen appliance brand in the United States.

blendersfood-processorskitchen-appliances
Williams-SonomaHousehold Consumer Goods

Williams-Sonoma

Owned by Williams-Sonoma Inc.

Premium American cookware and culinary products brand owned by Williams-Sonoma Inc., a publicly traded home furnishings and specialty retail company.

cookwarekitchenculinary
CalphalonFurniture Appliances

Calphalon

Owned by Newell Brands Inc.

American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.

cookwarenon-stickbakeware
ExpoHousehold Consumer Goods

Expo

Owned by Newell Brands Inc.

American brand of dry erase and wet erase markers manufactured by Newell Brands, known for classroom and office supplies.

dry-erasemarkerswhiteboard

Competitive Analysis

Market Positioning: Oster competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Oster

Looking for brands with different ownership structures? These similar brands are not owned by Newell Brands Inc., giving you alternative choices that support different corporate structures.

Kenmore AppliancesFurniture Appliances

Kenmore Appliances

Owned by Transformco (Transform Holdco LLC)

American home appliance brand created by Sears in 1927, now owned by Transformco. Manufactured by Whirlpool, LG, and others.

applianceshome-appliancessears-brand
Privately Owned

Kenmore Appliances is privately owned, unlike Oster which is under a publicly traded parent company.

MerillatFurniture Appliances

Merillat

Owned by Cabinetworks Group

American kitchen and bathroom cabinetry brand founded in 1946, now owned by Cabinetworks Group, the largest privately held cabinetmaker in the United States.

cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned

Merillat is privately owned, unlike Oster which is under a publicly traded parent company.

Helix SleepFurniture Appliances

Helix Sleep

Owned by Helix Sleep Inc.

Direct-to-consumer mattress brand offering personalized sleep recommendations and hybrid mattresses made in the USA.

mattressesdtcpersonalized-sleep
Privately Owned

Helix Sleep is privately owned, unlike Oster which is under a publicly traded parent company.

CasperFurniture Appliances

Casper

Owned by Casper Sleep Inc.

Pioneer of the bed-in-a-box mattress model, now owned by foam manufacturer Carpenter Co.

mattressesbed-in-a-boxmemory-foam
Privately Owned

Casper is privately owned, unlike Oster which is under a publicly traded parent company.

Nectar SleepFurniture Appliances

Nectar Sleep

Owned by Resident Home LLC

Popular DTC mattress brand known for value pricing, 365-night trial, and lifetime warranty.

mattressesbed-in-a-boxmemory-foam
Privately Owned

Nectar Sleep is privately owned, unlike Oster which is under a publicly traded parent company.

Tuft & NeedleFurniture Appliances

Tuft & Needle

Owned by Serta Simmons Bedding LLC

DTC mattress brand known for affordable foam mattresses, owned by Serta Simmons Bedding.

mattressesbed-in-a-boxfoam-mattress
Privately Owned

Tuft & Needle is privately owned, unlike Oster which is under a publicly traded parent company.

Newell Brands Inc. Stock Information

Jobs at Newell Brands Inc.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team