Who Owns Crock-Pot?

• Parent Company: Newell Brands
• Ownership Type: Wholly owned
• Acquisition Year: 2015
• Company Type: Publicly Traded
• Stock Ticker: NASDAQ: NWL

• Founded: 1971
• Founders: Rival Manufacturing Company (internal development)
• Acquired by Newell Brands: 2015

• Founded: 1903
• Headquarters: Atlanta, Georgia, USA
• Company Type: Publicly Traded
• Stock: NASDAQ: NWL
• Revenue: ~$7.8B (FY2024)
• Employees: ~26,000

Visit Newell Brands website

• Headquarters: Atlanta, Georgia, USA
• Manufacturing / Operations: United States, Mexico, China, Europe

Crock-Pot operates under Newell Brands' comprehensive sustainability framework, which addresses environmental responsibility, ethical business practices, and social impact across the consumer goods industry. As a leading kitchen appliance brand, Crock-Pot's sustainability efforts focus on sustainable packaging, responsible manufacturing, and environmental stewardship.

Sustainable Packaging Initiatives: Newell Brands has made significant progress in sustainable packaging across all product lines, including Crock-Pot. In 2024, 93% of plastic packaging by weight was EPS-free (expanded polystyrene-free), 86% was PVC-free, and 84% of all product packaging across Newell products is now paper-based. These initiatives significantly reduce the environmental impact of Crock-Pot packaging while maintaining product protection and quality.

Carbon Reduction and Renewable Energy: Newell Brands has achieved a 37% cumulative reduction in Scope 1 and 2 Greenhouse Gas (GHG) emissions at its global manufacturing sites. Additionally, 14.3% of electricity at global manufacturing sites has been shifted to renewable energy sources. Crock-Pot products benefit from these corporate-wide environmental initiatives, reducing the carbon footprint associated with manufacturing and distribution.

Responsible Sourcing and Supply Chain: Crock-Pot operates under Newell Brands' robust responsible sourcing program, ensuring that products are produced in alignment with company values and ethical standards. The program includes strict supplier requirements for environmental compliance, labor practices, and social responsibility. Newell Brands conducts regular supplier audits and maintains comprehensive documentation of supply chain practices.

Operational Excellence and Safety: Newell Brands maintains a world-class safety record with a 0.50 Global Recordable Incident Rate across manufacturing operations. This commitment to workplace safety extends to Crock-Pot manufacturing facilities, ensuring safe working conditions for employees while maintaining high product quality standards.

Community Engagement and Philanthropy: Through Newell Brands' community programs, Crock-Pot contributes to social impact initiatives. Since 2019, Newell Brands has donated $50 million of product and invested $1 million in communities through the Local Impact Grant Program. These efforts support communities where Crock-Pot products are manufactured and sold.

Crock-Pot has received recognition through Consumer Reports testing and industry validation for product performance and innovation in the kitchen appliance category, though the brand maintains a focused presence on product quality rather than pursuing extensive independent awards programs.

Consumer Reports Recognition: Crock-Pot models consistently rank among Consumer Reports' best slow cookers, with multiple models receiving top ratings in independent testing. In 2026 Consumer Reports testing of 17 slow cooker models, Crock-Pot Cook & Carry SCCPVS600ECP-S and Crock-Pot Thermoshield SCCPCT600-B both earned recognition as top performers. Consumer Reports highlighted Crock-Pot's consistent performance in both high and low-temperature cooking tests, noting the brand's ability to produce tender meat and vegetables in extended cooking sessions.

Product Innovation Recognition: Crock-Pot has been acknowledged for innovation in slow cooker technology, particularly with the development of multi-cooker functionality and temperature control features. The brand's expansion from traditional slow cookers to multi-functional appliances has been recognized as adapting to changing consumer cooking preferences while maintaining the core convenience that made Crock-Pot a household name.

Market Leadership Validation: While not formal awards, Crock-Pot's dominant market position and brand recognition represent significant achievement in the kitchen appliance industry. The brand's name has become synonymous with slow cooking, demonstrating market leadership and consumer trust that spans multiple decades.

Quality and Reliability Recognition: Crock-Pot has built a reputation for reliability and consistent performance, earning consumer loyalty and repeat purchase behavior. The brand's longevity in the market and continued innovation reflect recognition of quality standards and consumer satisfaction.

Retail Performance Recognition: Crock-Pot maintains strong retail relationships and prominent shelf placement across major retailers, reflecting buyer confidence in the brand's market performance and consumer appeal.

Crock-Pot has faced product safety challenges, most notably a significant multi-cooker recall in 2020 that resulted in consumer injuries and regulatory action. The brand has also dealt with earlier slow cooker recalls, highlighting ongoing safety considerations in the kitchen appliance category.

2020 Multi-Cooker Recall: In November 2020, the U.S. Consumer Product Safety Commission (CPSC) announced a recall of approximately 940,000 Crock-Pot 6-Quart Express Crock Multi-Cookers (Model Number SCCPPC600-V1) manufactured between July 1, 2017, and October 1, 2018. The recall was issued due to a burn hazard where the multi-cooker could pressurize when the lid was not properly locked, causing the lid to suddenly detach during use. Sunbeam Products, the manufacturer, received 119 reports of lid detachment resulting in 99 burn injuries ranging from first-degree to third-degree burns. Consumers were advised to immediately stop using the recalled units in pressure cooker mode but could continue using them for slow cooking and sautéing while awaiting free replacement lids.

2004 Slow Cooker Recall: Earlier in the brand's history, Crock-Pot slow cookers manufactured between January 1999 and May 2002 were subject to a recall due to potential fire hazard from defective plugs. The recall affected units sold at major retailers including Wal-Mart, Kmart, and Target, with date codes from 0199 to 1802. This recall demonstrated the importance of electrical component safety in slow cooker design.

Product Safety Response: Following these recalls, Crock-Pot and parent company Newell Brands have implemented enhanced safety protocols and quality control measures. The brand has worked to improve lid locking mechanisms and electrical safety standards in subsequent product designs. These safety incidents have influenced the company's approach to product testing and consumer safety communications.

Consumer Impact and Brand Trust: The recalls, particularly the 2020 multi-cooker incident, impacted consumer confidence and required significant investment in product replacement and safety improvements. The brand's response to these safety challenges has been crucial in maintaining market position while addressing consumer safety concerns.