Is Crock-Pot a subsidiary of Newell Brands?

Crock-Pot is not a separate subsidiary but a wholly-owned brand within Newell Brands' Home Appliances segment. The brand does not have its own legal entity. All operations, intellectual property, and financial results are consolidated within Newell Brands' corporate structure. Sunbeam Products, Inc., a Newell subsidiary, is the legal manufacturer of record for Crock-Pot products.

Is Crock-Pot publicly traded?

Crock-Pot is not separately listed on any stock exchange. Its parent company, Newell Brands, is publicly traded on the NASDAQ stock exchange under the ticker symbol NWL. Investors seeking exposure to Crock-Pot's performance must do so through Newell Brands shares, as Crock-Pot's financials are reported as part of Newell's Home Appliances segment results.

When was Crock-Pot founded?

Crock-Pot was introduced in 1971 by Rival Manufacturing Company of Kansas City, Missouri. The product was based on a design for an electric bean cooker that Rival acquired the rights to and reengineered as a general-purpose slow cooker. The brand became part of Newell Brands in 2015 through the Jarden Corporation acquisition.

Who founded Crock-Pot?

Crock-Pot was developed by Rival Manufacturing Company as an internal product innovation. There is no single individual credited as the founder of the Crock-Pot brand. Rival Manufacturing was a Kansas City-based company that produced kitchen appliances and acquired the original bean cooker design that became the Crock-Pot.

What is Crock-Pot's market position?

Crock-Pot is the leading slow cooker brand in the United States by market share and consumer recognition. The brand competes with Instant Pot, Hamilton Beach, and Ninja in the slow cooker and multi-cooker category. Crock-Pot products are priced in the mid-range segment, retailing between $30 and $100. The brand's primary market is the United States, with more limited international distribution.

Has Crock-Pot had any recalls or controversies?

Crock-Pot has faced significant safety issues with its Express Crock Multi-Cooker line. In November 2020, approximately 940,000 units were recalled after 119 reports of lid detachment caused 99 burn injuries. A $9 million verdict against Sunbeam Products and Newell Brands was upheld in April 2026. A new lawsuit was filed in June 2026 by a consumer who suffered burn injuries. The litigation is ongoing.

Furniture & Appliances

Who Owns Crock-Pot?

Crock-Pot is owned by Newell Brands (NASDAQ: NWL), a publicly traded American consumer goods company headquartered in Atlanta, Georgia. The brand became part of Newell through its 2015 acquisition of Jarden Corporation. Crock-Pot is managed as a wholly-owned brand within Newell's Home Appliances segment and is the leading slow cooker brand in the United States.

Parent Company

Newell Brands Inc.

Acquired

2015

Status

Publicly Traded

Headquarters

Atlanta, Georgia, USA

Crock-Pot Timeline

1903

Newell Brands Inc.

Parent company established in Atlanta, Georgia, USA

Company Founded

1971

Crock-Pot

Founded by Rival Manufacturing Company (internal development)

Founded

2015

Acquired by Newell Brands Inc.

Newell Brands Inc. acquired Crock-Pot

Acquired

mid rangemass marketUnited StatesOfficial Website

Who Owns Crock-Pot?

Parent Company: Newell Brands Inc.
Ownership Type: Wholly owned
Acquisition Year: 2015
Company Type: Publicly Traded
Stock Ticker: NASDAQ: NWL

Brand	Parent Company	Ownership Type
Crock-Pot	Newell Brands Inc.	Wholly owned

Where to Buy

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Crock-Pot on Amazon

History of Crock-Pot

Founded: 1971
Founders: Rival Manufacturing Company (internal development)
Acquired by Newell Brands Inc.: 2015

Crock-Pot was introduced in 1971 by Rival Manufacturing Company of Kansas City, Missouri. The product was based on a design for an electric bean cooker, which Rival acquired the rights to and reengineered as a slow cooker for general home cooking. The Crock-Pot allowed consumers to prepare meals over several hours with minimal supervision, addressing the needs of working households where no one was home during the day to monitor cooking.

The product sold well immediately. By the late 1970s, Crock-Pot had become a household staple in the United States, with millions of units sold. The brand expanded its product line to include various sizes and features through the 1980s and 1990s. Crock-Pot became so dominant in the slow cooker category that the brand name became genericized, with consumers using "crock-pot" as a generic term for any slow cooker.

Rival Manufacturing changed hands several times. The company was acquired by Holmes Products, which was later acquired by Jarden Corporation. Under Jarden's ownership, Crock-Pot expanded beyond traditional slow cookers into multi-cookers and pressure cookers, including the Express Crock line introduced in 2017.

In 2015, Newell Rubbermaid acquired Jarden Corporation in a deal valued at approximately $15 billion. The combined company was renamed Newell Brands. Under Newell's ownership, Crock-Pot has continued to release new products, including the Crock-Pot Thermoshield line and expanded multi-cooker offerings. The brand has also pursued licensing partnerships, including collaborations with Baked by Melissa for Halloween-themed products.

In 2025, Crock-Pot's parent company faced ongoing litigation related to the 2020 Express Crock recall. A federal judge in Colorado upheld a $9 million verdict against Sunbeam Products and Newell Brands in April 2026, rejecting the companies' attempts to overturn a jury decision in a product liability case. A new lawsuit was filed in June 2026 by a Maryland woman who suffered burn injuries from a Crock-Pot Express Crock Multi-Cooker.

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

Founded: 1903
Headquarters: Atlanta, Georgia, USA
Company Type: Publicly Traded
Stock: NASDAQ: NWL
Revenue: approximately $7.7 billion (FY2024)
Employees: Approximately 22,000

Visit Newell Brands Inc. website

View full company profile for Newell Brands Inc.

Where Is Crock-Pot Made / Based?

Headquarters: Atlanta, Georgia, USA
Manufacturing / Operations: United States, Mexico, China

Crock-Pot Categories & Tags

Slow Cooker Cooking Kitchen Appliances Multi Cooker Newell Brands

Crock-Pot Sustainability & Ethics

Crock-Pot operates under Newell Brands' corporate sustainability framework. Newell has reported progress in sustainable packaging, with 93% of plastic packaging by weight being EPS-free and 84% of product packaging being paper-based as of 2024. These corporate-wide initiatives apply to Crock-Pot packaging.

Newell Brands has achieved a 37% cumulative reduction in Scope 1 and 2 greenhouse gas emissions at its global manufacturing sites. Approximately 14.3% of electricity at Newell's manufacturing facilities comes from renewable energy sources. Crock-Pot production benefits from these corporate-wide environmental programs.

Newell Brands maintains a responsible sourcing program with supplier requirements for environmental compliance and labor practices. The company conducts regular supplier audits and reports a Global Recordable Incident Rate of 0.50 across its manufacturing operations.

Crock-Pot is not certified by Leaping Bunny, PETA, or any independent sustainability certification body. The sustainability initiatives described above are corporate-level programs reported by Newell Brands, not brand-specific certifications. Consumers seeking independently verified sustainability information should consult Newell Brands' corporate citizenship reports rather than Crock-Pot's marketing materials.

Awards & Recognition

Crock-Pot has received recognition from Consumer Reports for slow cooker performance.

Consumer Reports Top Performers: In Consumer Reports testing of 17 slow cooker models, the Crock-Pot Cook & Carry SCCPVS600ECP-S and Crock-Pot Thermoshield SCCPCT600-B earned recognition as top performers. Consumer Reports highlighted consistent performance in both high and low-temperature cooking tests.

Crock-Pot has not received significant independent industry awards beyond Consumer Reports testing. The brand's recognition is primarily tied to its market position and consumer familiarity rather than formal award programs.

Crock-Pot Recalls & Controversies

Crock-Pot has faced significant product safety challenges, primarily related to the Express Crock Multi-Cooker line.

2020 Express Crock Recall: In November 2020, the U.S. Consumer Product Safety Commission announced a recall of approximately 940,000 Crock-Pot 6-Quart Express Crock Multi-Cookers (Model SCCPPC600-V1) manufactured between July 1, 2017 and October 1, 2018. The multi-cooker could pressurize when the lid was not fully locked, causing the lid to suddenly detach during use and eject hot food and liquids. Sunbeam Products received 119 reports of lid detachment, resulting in 99 burn injuries ranging from first-degree to third-degree burns. Consumers were advised to stop using the product in pressure cooker mode and contact Crock-Pot for a free replacement lid. The recalled units were sold at Walmart, Target, Amazon, and other retailers from July 2017 through November 2020 for between $70 and $100.

$9 Million Verdict Upheld (April 2026): A federal judge in the District of Colorado upheld a $9 million verdict against Sunbeam Products and Newell Brands in a product liability case involving the Crock-Pot Express Multi-Cooker. The plaintiff, Georgina Perez, suffered burn injuries when her Crock-Pot Express exploded, allowing hot pressurized contents to escape. The jury originally returned a $55.5 million verdict in December 2024, which was reduced to $9 million after Colorado's cap on non-economic damages was applied. Judge Philip Brimmer rejected the companies' post-trial motions for a new trial on March 31, 2026.

New Lawsuit Filed (June 2026): A new product liability lawsuit was filed on June 16, 2026 against Sunbeam Products and Newell Brands in the U.S. District Court for the Northern District of Georgia (Case No. 2:26-cv-00201-RWS). A Maryland woman alleges she was burned on June 20, 2024 when the lid of her Crock-Pot Express Crock Multi-Cooker was removed while the unit was still pressurized. The complaint alleges the companies knew about the lid detachment defect and failed to warn consumers. The case is pending.

2004 Slow Cooker Recall: Crock-Pot slow cookers manufactured between January 1999 and May 2002 were recalled due to a potential fire hazard from defective plugs. The recall affected units sold at Walmart, Kmart, and Target with date codes from 0199 to 1802.

Crock-Pot Ownership: Pros & Cons

Advantages

+Dominant market position in slow cookers with near-universal brand recognition in the United States
+Access to Newell Brands' retail distribution network including Walmart, Target, and Amazon
+Shared manufacturing infrastructure with other Newell kitchen appliance brands reduces per-unit costs
+Brand name has become genericized, providing free marketing equivalent in the slow cooker category
+Newell's corporate sustainability programs apply to Crock-Pot packaging and manufacturing

Considerations

-Ongoing litigation from the 2020 Express Crock recall has cost the company at least $9 million in one verdict alone
-New lawsuits continue to emerge, creating ongoing legal and reputational liability
-Competition from Instant Pot and Ninja has eroded Crock-Pot's position in the multi-cooker segment
-Dependence on Newell Brands' corporate strategy means Crock-Pot's investment levels are determined at the portfolio level
-No independent sustainability certifications specific to the Crock-Pot brand

Frequently Asked Questions About Crock-Pot

Sources & Further Reading

Competitors to Crock-Pot

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
Ninja	Sharkninja	USA	2009	Premium	Global	All-ages
FoodSaverSister Brand	Newell Brands	USA	1975	Mass market	United states	All Genders