We publish authoritative, well-researched articles on brand ownership, corporate structure, and M&A activity. If you have expertise in this space, we want to hear from you.
Who Brands holds guest contributions to the same standards as our own editorial content. Every article must be factual, well-sourced, and written for an audience of informed consumers, business professionals, and researchers. We follow the E-E-A-T framework, Experience, Expertise, Authoritativeness, and Trustworthiness, across all published content.
That means no vague attributions ("industry experts say"), no unverified claims, and no promotional language. If you assert a company acquired a brand for a specific price, cite the SEC filing or press release. If you claim a brand controls a percentage of a market, link to the research. Precision is what separates credible business journalism from filler content.
We publish across the following categories. The strongest submissions have a clear angle and demonstrate subject matter knowledge beyond what a general internet search would surface.
Brand Ownership
Who owns which brands, acquisition histories, ownership changes
Company Deep Dive
In-depth profiles of major parent companies and conglomerates
Industry Analysis
Market consolidation, industry-specific ownership patterns
Consumer Education
Explaining corporate concepts in plain language
Brand Comparisons
Comparing portfolios, strategies, or acquisition approaches
M&A News & Updates
Current mergers, acquisitions, and ownership changes
Company History
How major companies were built through acquisition and growth
Guides
Comprehensive reference guides on sectors or ownership structures
The articles that perform best on Who Brands share a few common traits. They answer a specific question that consumers or analysts actually search for. They include concrete data, acquisition prices, founding years, revenue figures, sourced from verifiable references. And they link out to relevant brand pages, company pages, and category pages within the Who Brands database to give readers a path to explore further.
Articles that rely on vague generalisations, recycle information already covered extensively elsewhere, or read like promotional copy for a brand will not be accepted regardless of the author's credentials.
We aim to respond to all submissions within 7 business days. Accepted articles go through editorial review and are published within 5–10 business days of acceptance.
800–2,500 words depending on the topic. Brand deep dives and industry analyses typically run 1,200–1,800 words. News and update pieces can be shorter, around 800–1,000 words. Submissions under 800 words are unlikely to meet our quality threshold.
Yes. All accepted submissions go through editorial review for accuracy, style, and SEO. We will notify you of any significant changes before publication and will not alter the core substance of your argument without consultation.
No. Who Brands does not publish sponsored content, paid placements, or branded content of any kind. All published content is editorially independent.
One link to your own website or portfolio is permitted in your author bio. Links within the article body must be relevant to the content and point to reputable external sources or Who Brands internal pages. Excessive self-promotional linking will result in rejection.
Browse our existing blog posts to understand the style and depth we publish.