Who Brands Blog

LEGO is family-owned by the Kirk Kristiansens. Hasbro and Mattel are Wall Street-owned. Bandai Namco owns Tamagotchi. Discover who owns the biggest toy brands and why it matters. Explore our database.

EA sold for $55B to Saudi Arabia's PIF, Silver Lake and Kushner's Affinity. Microsoft bought Activision Blizzard for $75.4B. Tencent owns Riot, Supercell, and stakes in Epic. Sony bought Bungie for $3.6B. Discover video game brands and their corporate parents.

Poppi ran a Super Bowl ad in February 2025 and PepsiCo bought it for $1.95B. Grubhub debuted in Super Bowl LX after Wonder acquired it for $650M. WeatherTech ran its 14th ad. Discover brands that appeared in Super Bowl ads then got acquired.

Tangle Teezer was rejected on Dragons' Den and sold to BIC for €200M. Reggae Reggae Sauce is made by AB World Foods. PerfectTed hit a £140M valuation. Magic Whiteboard founders bought back shares. Discover who owns Dragons' Den brands now.

August 2026 IPOs: Unitree raised $900M in China's first humanoid robot listing and surged 460% to a $50B valuation, Lyntris priced a $297.5M NYSE defense tech debut below range, Milky Mist and Molbio listed in India, and OpenAI reaffirmed a 2027 IPO. Full recap.

August 2026's biggest deals: EA's $55B Saudi PIF buyout closed and delisted from Nasdaq, Aon agreed to buy USI for $17B, Nvidia reportedly agreed to acquire Hugging Face for $12.9B, Charter completed the Liberty Broadband and Cox transaction, Ferrero bought Purely Elizabeth, Samsonite acquired BEIS, LVMH raised its Loro Piana stake to 94%, and Essity bought Kenvue's Brazil feminine care business. Full breakdown.

Scrub Daddy hit $1.4B in cumulative sales and is exploring a sale. Bombas reached a $3.4B valuation. Poppi sold to PepsiCo for $1.95B. Basepaws sold to Zoetis for $50M. Discover who owns Shark Tank brands now. Explore our database.

Bethenny Frankel built Skinnygirl on Real Housewives and sold it for $120M. Kim Kardashian built SKIMS to $5B. Snitch went from Shark Tank India to Rs 2,500 crore. Discover how reality TV launched brands that got acquired. Explore our database.

Dr. Squatch went viral with Sydney Sweeney and Unilever bought it. Rhode hit $212M and e.l.f. paid $1B. Poppi went from Shark Tank to $1.95B PepsiCo deal. Discover brands that went viral and got acquired shortly after. Explore our database.

Disney broadcasts the Oscars and competes for them. LVMH, Kering and Richemont dress every attendee. Mastercard, IBM and Sony sponsor the Grammys. Discover the corporate owners behind award show sponsors. Explore our database.

6PM sold out in minutes after Lamine Yamal's World Cup waistband. Popsmith sold out after Oprah's Favorite Things. BLACKSHEEP went viral on TODAY. Discover brands that became famous through one TV moment. Explore our database.

165 brands backed Spider-Man: Brand New Day. Only 5 made it into the film. Global product placement spending hit $33 billion. Discover the brands behind your favourite films and who owns them. Explore our database.