Who Brands Blog

Oracle pays Red Bull $110M/year. HP pays Ferrari $100M/year. Aramco pays Aston Martin $75M/year. Discover Formula 1 sponsor brands and who owns them, the corporate parents behind the grid. Explore our database.

Toyota, Panasonic, Bridgestone, Intel and Atos all left. JPMorgan Chase joined. The IOC TOP programme is at its smallest since 2015. Discover Olympic sponsor brands and their corporate parents. Explore our database.

SoFi pays $625M to put its name on a stadium it doesn't own. MetLife pays $17M/year. Allegiant pays $25M/year. Discover the brands behind stadium naming rights and who really owns the venues. Explore our database.

Aramco spent $1.3B on sports sponsorships. Saudi Arabia's PIF owns 98% of it. Five parent companies control 50% of AFL/NRL sponsorships. Discover who really pays for sports sponsorships. Explore our database.

SPACs have largely lost favor since the 2020-2022 boom. But some brands still use them to go public. What is a SPAC and how does it work? Discover what brands have used SPACs and why most haven't. Explore our database.

Goldman Sachs won't staff a sub-$50M deal. Boutique banks like Intrepid and Whipstitch dominate consumer brand M&A. Discover the role of investment banks in brand acquisitions. Explore our database.

Mars paid 16.9x EBITDA for Kellanova. A small distributor trades at 2.95x SDE. How do buyers actually value brands? Discover how brands are valued before an acquisition. Explore our database.

July 2026 IPOs: CXMT raised $8.6B in China's biggest semiconductor IPO ever, Jersey Mike's priced a $1B NYSE debut, Csquare raised $1.05B for data centers, Reformation went public at $886M, and Scribe Therapeutics became the first gene editing IPO in two years. Full recap.

July 2026's biggest deals: Stripe and Advent bid $53B for PayPal, Vertex acquired Crinetics for $10B, Couche-Tard bought Żabka for $8.6B, Utz went private in a $2.9B deal with Intersnack, and Kroger acquired Giant Eagle for $1.65B. Full breakdown.

32% of founders sell because they got distracted. 13% because the business outgrew them. Discover why founders sell their brands to bigger companies and what it means for the brands you love. Explore our database.

Founders keep 56% after seed, 36% after Series A, 23% after Series B. Discover how brand ownership changes through each funding round and what it means for who controls the brands you buy. Explore our database.

Toys R Us was loaded with $5.3B in debt and went bankrupt. What is an LBO and how does it affect brand ownership? Discover how leveraged buyouts change the brands you buy. Explore our database.