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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

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  2. Cookie Policy

Cookie Policy

How we use cookies and similar technologies.

This Cookie Policy explains how Who Brands ("we", "us", and "our") uses cookies and similar technologies to recognise you when you visit our website at www.whobrands.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them. Please read this policy alongside our Privacy Policy for a complete picture of how we handle your data.

What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. They are stored in your browser and sent back to the originating website on each subsequent visit, or to any other website that recognises that cookie.

Cookies set by the website owner (in this case, Who Brands) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website, for example, advertising, interactive content, and analytics. The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.

Types of Cookies We Use

1. Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms.

2. Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable. For example, these cookies may remember your preferences so you don't have to re-enter them each time you visit.

3. Analytics and Customisation Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used, or to help us customise our website for you. We use Google Analytics to collect this data. Google Analytics uses cookies to collect information about how visitors use our site, including the number of visitors, where they came from, and the pages they visited. This information is used to compile reports and to help us improve the site. The cookies collect information in an anonymous form.

Google Analytics cookies include:

  • _ga: Used to distinguish users. Expires after 2 years.
  • _gid: Used to distinguish users. Expires after 24 hours.
  • _gat: Used to throttle request rate. Expires after 1 minute.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

4. Advertising Cookies (Google AdSense)

Our website uses Google AdSense to display advertisements. Google AdSense uses cookies, including the DoubleClick cookie, to serve ads based on your prior visits to our website and other websites across the internet. These advertising cookies allow Google and its partners to:

  • Serve personalised advertisements based on your browsing history and interests
  • Limit the number of times you see a particular advertisement
  • Measure the effectiveness of advertising campaigns
  • Understand which ads led to a conversion or purchase

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. These are third-party cookies set by Google, not by Who Brands directly. You can review Google's privacy practices at policies.google.com/privacy.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info/choices/.

5. Affiliate and Job Listing Cookies

Our website contains affiliate links to Amazon and job listings sourced from Adzuna. When you click these links, those third-party services may set their own cookies on your device to track referrals and measure conversions. We do not control these cookies. Please refer to Amazon's Privacy Notice and Adzuna's Privacy Policy for details on their cookie practices.

How Can I Control Cookies?

You have the right to decide whether to accept or reject non-essential cookies. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. The following links provide instructions for managing cookies in the most popular browsers:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

Please note that if you choose to decline cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. Disabling advertising cookies will not remove ads from our site, it will simply mean that the ads you see will be less relevant to your interests.

Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this page indicates when this policy was last revised.

Last updated: August 7, 2026

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On this page

  • What Are Cookies?
  • Why We Use Cookies
  • Types of Cookies
  • Controlling Cookies
  • Updates to Policy