Privacy Policy

1. Introduction

Who Brands ("we", "us", "our", or "Company") operates the Who Brands website (www.whobrands.com). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our website and services. We are committed to protecting your privacy and ensuring you have a positive experience on our platform.

Please read this Privacy Policy carefully. By accessing and using Who Brands, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

This policy applies to all information collected through our website at www.whobrands.com, as well as any related services, sales, marketing, or events. It does not apply to third-party websites, applications, or services that may be linked to from our site, each of which has its own privacy practices.

2. Information We Collect

Types of Information

We collect information in the following ways:

Information You Provide Directly

• Contact Information: When you use our contact form, we collect your name, email address, and message content
• Account Information: If applicable, login credentials and profile information

Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, click patterns, referral sources, and device information
• Device Information: Browser type, operating system, device type, and unique device identifiers
• IP Address: Your IP address is collected to help us understand geographic usage patterns and prevent abuse
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our website and services
• To respond to your inquiries and provide customer support
• To improve, personalize, and optimize our website and user experience
• To analyze usage patterns and trends to better understand how visitors use our site
• To detect, prevent, and address fraud, abuse, and security issues
• To comply with legal obligations and enforce our Terms of Service
• To send you technical notices, updates, and security alerts
• To deliver targeted advertising and marketing communications (with your consent)
• To conduct research and analytics for business purposes

4. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data in transit
• Secure server infrastructure and firewalls
• Regular security audits and updates
• Limited access to personal information by authorized personnel only

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. You use our website at your own risk.

4a. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Contact form submissions are retained for up to 12 months. Automatically collected usage data (such as analytics logs) is retained for up to 26 months, in line with Google Analytics default retention settings, after which it is automatically deleted or anonymised.

If you request deletion of your personal data, we will action that request within 30 days, subject to any legal obligations that require us to retain certain records.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website. A cookie is a small text file stored on your device that allows us to recognise you on future visits. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

Types of Cookies We Use:

• Essential Cookies: Strictly necessary for basic website functionality. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our site (e.g. Google Analytics).
• Advertising Cookies: Set by our advertising partners (including Google AdSense) to deliver relevant, personalised advertisements based on your interests and browsing behaviour.
• Preference Cookies: Remember your settings and preferences to improve your experience on return visits.

Google AdSense and Advertising Cookies: Our website uses Google AdSense to display advertisements. Google and its partners use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our website and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings.

Most web browsers allow you to control cookies through their settings. You can choose to disable cookies, but this may affect your ability to use certain features of our website. For more information about managing cookies, visit our Cookie Policy.

6. Analytics and Tracking

We use Google Analytics and similar analytics tools to understand how visitors interact with our website. These services collect information such as:

• Pages visited and time spent on each page
• Browser type and operating system
• Geographic location (country/city level)
• Referral sources and traffic patterns
• Device type and screen resolution

This information helps us improve our website, understand user behavior, and optimize content. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser extension.

7. Advertising and Third-Party Vendor Policies

Our website uses Google AdSense to display relevant advertisements. As a third-party vendor, Google uses cookies to serve ads based on your prior visits to our website and other websites across the internet. The following applies to our use of advertising services:

• Google AdSense: Uses the DoubleClick cookie to serve interest-based ads. Google's use of this cookie enables it to serve ads based on your visits to this and other websites. See Google's Privacy Policy for full details.
• Google Analytics: Collects anonymised usage data to help us understand site traffic and user behaviour. Data is processed in accordance with Google's Privacy Policy.
• Amazon Associates: We participate in the Amazon Services LLC Associates Programme. Amazon may use cookies to track referrals from our site. See Amazon's Privacy Notice for details.
• Adzuna: We display job listings sourced from Adzuna. Clicking job links may result in cookies being set by Adzuna. See Adzuna's Privacy Policy for details.

You can manage your advertising preferences and opt out of personalised ads through the following tools:

• Google Ads Settings
• Digital Advertising Alliance (DAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out

8. Third-Party Links and Services

Our website may contain links to external websites and services that are not operated by Who Brands. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party sites before providing your personal information. Your use of third-party websites is at your own risk and subject to their terms and policies.

8a. Children's Privacy

Who Brands is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 13, please contact us at [email protected].

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Right to Access: You can request a copy of the personal information we hold about you
• Right to Correction: You can request that we correct inaccurate information
• Right to Deletion: You can request deletion of your personal information (subject to legal obligations)
• Right to Opt-Out: You can opt out of certain data collection and marketing communications
• Right to Data Portability: You can request your data in a portable format

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

CCPA (California Users): If you are a California resident, you have the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, contact us at [email protected].

GDPR (European Users): If you are located in the European Economic Area or the United Kingdom, you have additional rights under the General Data Protection Regulation and the UK GDPR. See our dedicated GDPR Rights and European Data Protection section below for details on lawful basis, data transfers, and how to exercise your rights.

9a. GDPR Rights and European Data Protection

Who Brands processes personal data of users in the European Economic Area (EEA) and the United Kingdom. This section provides the specific information required by Article 13 of the GDPR and the UK GDPR.

Lawful Basis for Processing

We rely on the following lawful bases under Article 6 of the GDPR for each processing activity:

• Website analytics (Google Analytics): Legitimate interest under Article 6(1)(f). We process aggregated and pseudonymised usage data to understand how visitors use our site and to improve content and performance. You can opt out using the Google Analytics opt-out browser extension.
• Advertising cookies (Google AdSense, Amazon, Adzuna): Consent under Article 6(1)(a). Third-party advertising partners set cookies only after you have consented or, where applicable, on the basis of their legitimate interest in serving relevant advertising. You can withdraw consent at any time through Google Ads Settings or the Digital Advertising Alliance opt-out tool.
• Contact form submissions: Consent under Article 6(1)(a). When you contact us by email, you voluntarily provide your name and email address. We use this data solely to respond to your inquiry and retain it for up to 12 months.
• Essential cookies: Legitimate interest under Article 6(1)(f). Strictly necessary cookies are required for basic website functionality and cannot be disabled.
• Server logs and security: Legitimate interest under Article 6(1)(f). We process IP addresses and server log data to monitor security, prevent abuse, and maintain the integrity of our infrastructure.

International Data Transfers

Our third-party service providers are based in or may transfer personal data to the United States. Specifically, Google (analytics and advertising), Amazon (affiliate programme), and Adzuna (job listings) may process data outside the EEA and UK.

These transfers are made under the Standard Contractual Clauses (SCCs) adopted by the European Commission under Decision 2021/914. Google has additionally certified under the EU-US Data Privacy Framework, which provides a further lawful basis for transfers of personal data from the EEA to Google entities in the United States.

You can request a copy of the relevant Standard Contractual Clauses by contacting us at [email protected]. We will provide the information within 30 days of receiving your request.

Data Protection Contact

We do not have a dedicated Data Protection Officer because we are not required to appoint one under Article 37 of the GDPR. We process limited personal data and do not engage in large-scale systematic monitoring or processing of sensitive data.

For all GDPR-related requests, including access, rectification, erasure, restriction, data portability, and objection, contact us at [email protected]. We will respond within 30 days, as required by Article 12 of the GDPR. If we need more time, we will inform you of the reason and the extended response period within that initial 30-day window.

Right to Lodge a Complaint

You have the right to lodge a complaint with your local data protection authority. Because we do not have a main establishment in the EEA or UK, you can contact the supervisory authority in the member state where you reside or work. A list of all EU and EEA data protection authorities is available at edpb.europa.eu. The UK supervisory authority is the Information Commissioner's Office (ICO).

We encourage you to contact us first so we can address your concerns directly. Filing a complaint with a supervisory authority does not prevent you from seeking other legal remedies available to you.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on this page and updating the "Last updated" date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: