Who Brands Blog

PepsiCo and Diageo pulled out of Wireless Festival over Kanye West. Aston Villa's Visit Rwanda deal sparked sportswashing warnings. Discover what happens when sponsorship goes wrong. Explore our database.

Unilever activates 35 brands at the FIFA World Cup. P&G runs dual-layer Olympic sponsorship. LVMH deploys 6 maisons through one F1 deal. Discover why conglomerates use sponsorship to keep sub-brands visible. Explore our database.

Coachella is owned by a billionaire oil heir. Lollapalooza by Live Nation. Glastonbury by a farmer. Discover the parent companies behind music festival sponsors and who really owns the festivals. Explore our database.

Sela sponsored Newcastle, both owned by Saudi Arabia's PIF. Sponsorship deals reveal who really owns brands. Discover how sponsorship deals reveal hidden brand ownership and how to trace it. Explore our database.

Oracle pays Red Bull $110M/year. HP pays Ferrari $100M/year. Aramco pays Aston Martin $75M/year. Discover Formula 1 sponsor brands and who owns them, the corporate parents behind the grid. Explore our database.

Toyota, Panasonic, Bridgestone, Intel and Atos all left. JPMorgan Chase joined. The IOC TOP programme is at its smallest since 2015. Discover Olympic sponsor brands and their corporate parents. Explore our database.

SoFi pays $625M to put its name on a stadium it doesn't own. MetLife pays $17M/year. Allegiant pays $25M/year. Discover the brands behind stadium naming rights and who really owns the venues. Explore our database.

Aramco spent $1.3B on sports sponsorships. Saudi Arabia's PIF owns 98% of it. Five parent companies control 50% of AFL/NRL sponsorships. Discover who really pays for sports sponsorships. Explore our database.

Mars wrote Freedom into its corporate principles. IKEA is owned by a Dutch foundation. Aldi is split between two family branches. Discover how family-owned companies resist acquisition and why it matters. Explore our database.

Unilever targets net zero by 2039. Nestle by 2050. P&G by 2040. But targets and results are different things. Discover which conglomerates have the strongest sustainability commitments. Explore our database.

BP sold Archaea Energy. Shell sold its renewables portfolio. Nestle spun off its water business. But are these ESG divestments or greenwashing? Discover brands divested for ethical or ESG reasons. Explore our database.

When one brand in a portfolio scandals, the parent's other brands suffer too. Discover how parent company ethics affect sub-brands with research on reputation spillover and real corporate examples. Explore our database.