Who Brands Blog

Nestlé is the world's largest food company, but most consumers only know a fraction of what it owns. From Nescafe to Purina to Gerber, here is the full scope of Nestlé's brand empire.

Sears was once America's largest retailer. When it collapsed, its iconic brands were scattered across new owners. Here is where Kenmore, Craftsman, and DieHard ended up.

Direct-to-consumer brands follow a remarkably consistent path from startup to corporate acquisition. Learn the pattern, the prices, and what happens next.

GE was once synonymous with American appliances. Then it sold the entire division to China's Haier for $5.4 billion. Here is the full story of how GE dismantled itself.

Mars just acquired Kellanova for $36 billion. PepsiCo's Frito-Lay dominates salty snacks. Here is who owns every major snack brand in 2026 after the biggest reshuffling in years.

That grocery aisle with 50 options? Most are owned by 2-3 companies. Learn how category consolidation creates the appearance of variety while limiting true competition.

P&G makes Tide, Pampers, Gillette, Olay, and 60+ other brands you use every day. But in 2025, the company announced it is cutting 7,000 jobs and exiting some brands. Here is the full picture.

From a Chicago cheese business to a global food giant to a planned 2026 breakup, the Kraft brand has been merged, split, and restructured more than almost any consumer brand.

Just 10 corporations control hundreds of brands you use daily. Discover which parent companies own your favorite products, from Tide to KitKat to Pepsi.

TikTok's US operations are now majority-owned by American investors including Oracle, Silver Lake, and MGX. ByteDance holds 19.9%. Here is the complete ownership structure and how the deal closed.

December 2025 closed the year with its biggest deal: Medline's $7.2 billion healthcare IPO, the largest private equity-backed listing ever. Here is every major company that went public in December 2025 and what it means for brand and industry ownership.