Who Owns Ninja?

Ninja was established in 2003 by Euro-Pro Operating LLC (later renamed SharkNinja), a company founded by Mark Rosenzweig that had been selling household products since the 1990s under the Shark brand for vacuum cleaners and steam mops. The Ninja brand was created specifically for the kitchen appliance category, starting with high-performance blenders designed to compete with premium brands like Vitamix and Blendtec at significantly lower price points.

The Ninja Professional Blender, launched in the mid-2000s, became the brand's breakthrough product. Its powerful motor and unique stacked blade design delivered blending performance comparable to professional-grade machines at a fraction of the cost. Aggressive direct-to-consumer marketing through infomercials and television shopping channels helped Ninja build rapid brand awareness among American consumers.

Throughout the 2010s, Ninja expanded aggressively into new kitchen appliance categories. The Ninja Foodi, launched in 2018, combined pressure cooking and air frying in a single appliance and became one of the best-selling kitchen products in America. The brand also introduced coffee makers (Ninja Coffee Bar), indoor grills (Ninja Foodi Grill), and ice cream makers (Ninja Creami), each designed to offer restaurant-quality results at home.

In 2023, SharkNinja completed a corporate reorganization and began trading on the New York Stock Exchange under ticker SN after separating from its former parent company. The IPO valued SharkNinja at approximately $8 billion, reflecting the company's strong growth trajectory. Ninja has become one of the most recognized kitchen appliance brands in North America, consistently ranking among the top-selling brands on Amazon and at major retailers like Walmart, Target, and Costco. The brand has expanded internationally into Europe, Asia, and Australia.