Newell Brands

American multinational consumer goods company founded in 1903, operating a diverse portfolio of well-known brands across writing, home solutions, appliances, and outdoor products.

Company Type

public

Founded

1903

Headquarters

Atlanta, Georgia, USA

Stock

NASDAQ: NWL

About Newell Brands

Newell Brands is a leading global consumer goods company operating across five primary business segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The company's portfolio includes over 20 major brands serving diverse consumer needs from writing instruments to kitchen appliances to baby products.

The company operates manufacturing and distribution facilities across multiple continents, serving customers in more than 100 countries. Newell Brands' success is built on its ability to acquire and integrate brands while maintaining their individual identities and market positions. The company invests significantly in product innovation, marketing, and supply chain optimization to drive growth and profitability.

History of Newell Brands

Newell Brands traces its origins to 1903 when Edgar Newell founded the Newell Manufacturing Company in Ogdensburg, New York, initially producing metal curtain rods. The company gradually expanded its product portfolio and geographic reach throughout the early 20th century, establishing itself as a manufacturer of home and office products.

In 1992, Newell acquired Sharpie, a major milestone that transformed the company into a diversified consumer goods manufacturer. The company continued strategic acquisitions throughout the 1990s, including Paper Mate, Parker, and Waterman writing instruments in 2000. In 1999, Newell merged with Rubbermaid and acquired Graco, significantly expanding its home solutions and baby products segments.

The most transformative acquisition came in 2015 when Newell Rubbermaid merged with Jarden Corporation for approximately $15 billion, creating the modern Newell Brands. This merger brought iconic brands including Calphalon, Sunbeam, Crock-Pot, Oster, FoodSaver, Coleman, Yankee Candle, and numerous others into the Newell portfolio. The combined company was renamed Newell Brands and headquartered in Atlanta, Georgia.

Since the Jarden merger, Newell Brands has focused on optimizing its portfolio, divesting non-core assets, and investing in innovation across its brand family. The company has implemented productivity initiatives and supply chain improvements to enhance operational efficiency and shareholder value.

Brands Owned by Newell Brands

View all 19 brands

Newell Brands owns 19 brands in our database. Showing featured brands below.

Baby Jogger

Owned by Newell Brands

American brand of jogging strollers and baby gear manufactured and marketed by Newell Brands, known for active lifestyle baby products.

jogging-strollersbaby-gearactive

Calphalon

Owned by Newell Brands

American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.

cookwarenon-stickbakeware

Coleman

Owned by Newell Brands

American brand of outdoor and camping equipment manufactured and marketed by Newell Brands, known for coolers, lanterns, and camping gear.

campingoutdoorcoolers

Contigo

Owned by Newell Brands

American brand of water bottles and drinkware manufactured and marketed by Newell Brands, known for spill-proof and insulated bottles.

water-bottlesdrinkwarespill-proof

Crock-Pot

Owned by Newell Brands

American brand of slow cookers and cooking appliances manufactured and marketed by Newell Brands, known for convenient home cooking.

slow-cookercookingappliances

Dymo

Owned by Newell Brands

American brand of labeling tools and label makers manufactured and marketed by Newell Brands, known for office and organizational products.

labelslabel-makersoffice

View all 19 brands owned by Newell Brands

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Stock Information

Newell Brands Ownership: Pros & Cons

Advantages

+Extensive portfolio of well-established, trusted brands with strong consumer recognition
+Global manufacturing and distribution network enabling efficient operations
+Significant research and development investment across multiple product categories
+Public company status provides access to capital markets for growth and acquisitions
+Diversified revenue streams across multiple consumer categories reduce business risk
+Strong market positions in writing instruments, home organization, and kitchen appliances

Considerations

-Complex organizational structure managing 20+ distinct brands requires significant overhead
-Integration challenges from major acquisitions (particularly Jarden merger)
-Competition from both large multinational competitors and private label alternatives
-Exposure to consumer spending fluctuations across multiple categories
-Supply chain complexity across global manufacturing and distribution
-Pressure from public market expectations for consistent earnings growth

Frequently Asked Questions About Newell Brands

Is Newell Brands publicly traded?

Yes, Newell Brands is a publicly traded company listed on the NASDAQ stock exchange under the ticker symbol NWL. Investors can purchase shares through stock brokers and investment platforms.

When was Newell Brands founded?

Newell Brands traces its origins to 1903 when Edgar Newell founded the Newell Manufacturing Company. The modern Newell Brands was formed through the 2015 merger of Newell Rubbermaid and Jarden Corporation.

Where is Newell Brands headquartered?

Newell Brands is headquartered in Atlanta, Georgia, USA, where the company maintains its corporate offices and executive leadership.

How many brands does Newell Brands own?

Newell Brands operates a portfolio of over 20 major brands across writing instruments, home solutions, kitchen appliances, baby products, outdoor recreation, and home fragrance categories.

What are Newell Brands' major brands?

Major brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, Crock-Pot, Paper Mate, Parker, Elmer's, Dymo, Expo, FoodSaver, Oster, and many others serving diverse consumer needs globally.

About Newell Brands

History of Newell Brands