Newell Brands
American multinational consumer goods company founded in 1903, operating a diverse portfolio of well-known brands across writing, home solutions, appliances, and outdoor products.
Company Type
public
Founded
1903
Headquarters
Atlanta, Georgia, USA
Stock
NASDAQ: NWL
Revenue
~$7.8B (FY2024)
Employees
~26,000
Primary Market
Global
About Newell Brands
History of Newell Brands
Brands Owned by Newell Brands
View all 18 brandsNewell Brands owns 18 brands in our database. Showing featured brands below.
Baby Jogger
Owned by Newell Brands
American brand of jogging strollers and baby gear manufactured and marketed by Newell Brands, known for active lifestyle baby products.
Calphalon
Owned by Newell Brands
American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.
Coleman
Owned by Newell Brands
American brand of outdoor and camping equipment manufactured and marketed by Newell Brands, known for coolers, lanterns, and camping gear.
Contigo
Owned by Newell Brands
American brand of water bottles and drinkware manufactured and marketed by Newell Brands, known for spill-proof and insulated bottles.
Crock-Pot
Owned by Newell Brands
American brand of slow cookers and cooking appliances manufactured and marketed by Newell Brands, known for convenient home cooking.
Dymo
Owned by Newell Brands
American brand of labeling tools and label makers manufactured and marketed by Newell Brands, known for office and organizational products.
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Stock Information
Newell Brands Ownership: Pros & Cons
Advantages
- +Extensive portfolio of well-established, trusted brands with strong consumer recognition
- +Global manufacturing and distribution network enabling efficient operations
- +Significant research and development investment across multiple product categories
- +Public company status provides access to capital markets for growth and acquisitions
- +Diversified revenue streams across multiple consumer categories reduce business risk
- +Strong market positions in writing instruments, home organization, and kitchen appliances
Considerations
- -Complex organizational structure managing 20+ distinct brands requires significant overhead
- -Integration challenges from major acquisitions (particularly Jarden merger)
- -Competition from both large multinational competitors and private label alternatives
- -Exposure to consumer spending fluctuations across multiple categories
- -Supply chain complexity across global manufacturing and distribution
- -Pressure from public market expectations for consistent earnings growth
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