Who Owns Baby Jogger?

Baby Jogger was founded in 1984 by a runner seeking a way to maintain an active lifestyle while caring for a child. The brand introduced the first jogging stroller, revolutionizing baby gear by enabling active parents to include their children in outdoor activities and exercise routines. Baby Jogger's innovative design and focus on active families quickly established it as a leader in the jogging stroller market. This founding vision demonstrated exceptional insight into the growing trend of active parenting and the need for baby products that could support parents' desire to maintain their fitness and outdoor activities while ensuring their children's safety and comfort.

Throughout the 1990s and 2000s, Baby Jogger expanded its product line to include various stroller models, accessories, and complementary baby gear, establishing itself as a comprehensive provider of active lifestyle baby products. The brand became known for its durable construction, innovative designs, and commitment to helping active families maintain their lifestyle while caring for children. This period of expansion demonstrated Baby Jogger's ability to leverage its core technology and brand positioning across multiple product categories while maintaining the quality and safety standards that parents trust for their children's equipment.

In 2001, Baby Jogger was acquired by Newell Brands, integrating the brand into Newell's Baby & Children's Products segment. Under Newell's ownership, Baby Jogger has continued to innovate with new stroller designs, materials, and features. The brand has expanded globally and maintained its position as one of the world's leading jogging stroller brands. This strategic acquisition demonstrated Newell Brands' recognition of the growing market for active lifestyle baby products and Baby Jogger's potential to become a global leader in the jogging stroller category while providing the resources and distribution networks needed for continued growth and innovation.