
Contigo is owned by Newell Brands (NASDAQ: NWL), a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Newell acquired Contigo in 2007. The brand operates within Newell's Home Solutions segment and is known for its AutoSeal spill-proof technology. Contigo products are sold at major retailers including Walmart, Target, and Amazon.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Contigo | Newell Brands Inc. | Wholly owned |
Contigo was founded in 2003 as an independent company focused on creating innovative, spill-proof water bottles and drinkware. The brand was initially based in Chicago, Illinois. Contigo's founding product concept was to create drinkware that would not spill or leak, addressing a common frustration for commuters, athletes, and parents.
The brand's key technological innovation is AutoSeal, a patented lid technology that automatically seals the drinking spout between sips. AutoSeal prevents leaks and spills without requiring the user to manually close a lid. This technology became Contigo's primary competitive differentiator and was applied across multiple product lines.
Contigo also developed Autospout technology, which features a pop-up spout that opens with one button press and seals when released. This technology was designed for one-handed operation during activities like driving or exercising.
In 2007, Newell Brands acquired Contigo. Under Newell's ownership, the brand expanded its product line to include insulated stainless steel bottles, travel mugs, kids' water bottles, and specialized products for different use cases. Contigo expanded its retail distribution through Newell's established relationships with major retailers including Walmart, Target, Costco, and Amazon.
In August 2019, Contigo recalled approximately 5.7 million Contigo Kids Cleanable Water Bottles due to a choking hazard. The clear silicone spout could detach from the lid, posing a risk to children. The recall covered bottles sold from April 2018 through June 2019 at Costco, Walmart, Target, and other retailers for between $9 and $24. Contigo received 149 reports of the spout detaching, including 18 cases where spouts were found in children's mouths.
In February 2020, Contigo reannounced the recall, expanding it to include replacement lids provided in the original recall. By that time, Contigo had received 427 reports of the spout detaching, including 27 cases where spouts were found in children's mouths. The recall also covered approximately 157,000 bottles sold in Canada and 28,000 sold in Mexico. No injuries were reported.
After the recall, Contigo redesigned the Kids Cleanable Water Bottle lid to address the spout detachment issue. The brand continued to expand its product line through the 2020s, adding new insulated bottle designs, thermal travel mugs, and water bottles with enhanced durability features.
Contigo products are manufactured by contract manufacturers primarily in China. The brand's parent company, Newell Brands, maintains quality assurance and product safety protocols across its supply chain.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
Contigo's sustainability initiatives are governed by Newell Brands' corporate sustainability framework. Newell has set targets for reducing greenhouse gas emissions and improving packaging sustainability across its brand portfolio.
Contigo's primary sustainability benefit is indirect: by providing reusable water bottles, the brand helps consumers reduce single-use plastic bottle waste. A single Contigo bottle can replace hundreds of single-use plastic bottles over its useful life. However, Contigo bottles are themselves made from plastic and stainless steel, both of which have environmental impacts in production.
Contigo products are BPA-free and use food-grade materials that comply with FDA regulations for food-contact materials. The brand has eliminated BPA, phthalates, and other potentially harmful chemicals from its plastic formulations. However, Contigo bottles are not easily recyclable through standard municipal recycling programs because they combine multiple materials (plastic, silicone, stainless steel) that are difficult to separate.
Newell Brands has set corporate targets for reducing packaging waste and increasing recycled content in packaging. Contigo's packaging has transitioned to include more recyclable cardboard and less plastic packaging material. However, the brand has not publicly disclosed specific packaging sustainability metrics.
Newell Brands' manufacturing facilities and contract manufacturers are subject to the company's supplier code of conduct, which addresses labor rights, environmental compliance, and ethical sourcing. Newell conducts audits of its suppliers to monitor compliance. However, the company has faced criticism from labor rights organizations about working conditions at some of its Asian contract manufacturing facilities.
Contigo is not independently certified as a B Corporation. The brand's sustainability initiatives are part of Newell's corporate programs rather than brand-specific certifications.
Contigo does not have publicly documented individual brand-level awards. The brand's product innovations, particularly AutoSeal and Autospout technologies, have been covered in consumer publications and product review sites.
Contigo products have been featured in editorial recommendations from publications including Good Housekeeping, Consumer Reports, and Wirecutter (owned by The New York Times). These editorial recommendations typically highlight Contigo's spill-proof technology and value pricing as key strengths.
Newell Brands has received corporate recognition for sustainability and workplace practices, but these awards apply to the corporation as a whole rather than to Contigo specifically.
The most significant issue in Contigo's history is the 2019-2020 recall of 5.7 million Contigo Kids Cleanable Water Bottles. In August 2019, the US Consumer Product Safety Commission (CPSC) announced the recall because the clear silicone spout could detach from the lid, posing a choking hazard to children. The recall covered bottles sold from April 2018 through June 2019 at Costco, Walmart, Target, and other retailers for between $9 and $24.
Contigo received 149 reports of the spout detaching, including 18 cases where spouts were found in children's mouths. No injuries were reported. The recall also covered approximately 157,000 bottles sold in Canada and 28,000 sold in Mexico.
In February 2020, Contigo reannounced and expanded the recall to include replacement lids that had been provided to consumers as part of the original recall. By that time, Contigo had received 427 reports of the spout detaching, including 27 cases where spouts were found in children's mouths. The expanded recall required consumers to contact Contigo for a free replacement water bottle rather than just a replacement lid.
The recall was widely reported in consumer media and raised questions about Contigo's product testing and quality control procedures. The brand redesigned the Kids Cleanable Water Bottle lid after the recall to address the spout detachment issue.
Contigo has also faced consumer complaints about bottle durability, particularly related to lid mechanism failures, insulation degradation over time, and difficulty cleaning certain components. These issues are common across reusable water bottle brands and are not unique to Contigo.
The brand faces competition from premium water bottle brands that have gained market share through strong brand positioning and social media marketing. Brands like Stanley, Hydro Flask, and Yeti have captured significant consumer attention, particularly among younger demographics, potentially limiting Contigo's growth in the premium segment.
As part of Newell Brands, Contigo is affected by the company's financial challenges. Newell reported a net loss of $285 million in 2025 and has approximately $5.0 billion in debt. The company's financial pressures could affect investment in Contigo's product development and marketing.
No direct competitors found in the same category. This could be because Contigooperates in a unique market segment or we're still building our competitor database.
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