Who Owns Dymo?
Dymo is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Dymo was acquired by Newell in 2000 and is a leading labeling and organizational products brand globally. The company is listed on NASDAQ under ticker NWL.
Parent Company
Newell Brands Inc.
Acquired
2000
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns Dymo?
- Parent Company: Newell Brands Inc.
- Ownership Type: Brand division
- Acquisition Year: 2000
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: NWL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Dymo | Newell Brands Inc. | Brand division |
History of Dymo
- Founded: 1958
- Founders: Dymo Industries (internal development)
- Acquired by Newell Brands Inc.: 2000
Dymo was introduced in 1958 by Dymo Industries as a label maker that revolutionized office organization and identification. The brand's innovative embossing technology allowed users to create durable, professional-looking labels quickly and easily. Dymo's products became essential tools in offices, warehouses, and homes, establishing the brand as the leader in labeling solutions.
Throughout the 1960s and 1970s, Dymo expanded its product line to include various label maker models and label types, establishing itself as a comprehensive labeling solution provider. The brand became known for its reliability, ease of use, and professional-quality results, appealing to businesses and individuals seeking efficient organizational tools.
In 2000, Dymo was acquired by Newell as part of Newell's acquisition of Gillette's stationery products business. Under Newell's ownership, Dymo has continued to innovate with digital label makers, thermal printing technology, and expanded product offerings. The brand has expanded globally and maintained its position as one of the world's leading labeling and organizational products brands.
About Newell Brands Inc.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
- Founded: 1903
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: NWL
- Revenue: approximately $7.7 billion (FY2024)
- Employees: Approximately 22,000
Where Is Dymo Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Mexico, China, Europe
Dymo Sustainability & Ethics
DYMO demonstrates strong commitment to sustainability through comprehensive environmental initiatives across products, packaging, and operations. As a global leader in the labeling industry since 1958, the brand invests in sustainability "one label at a time" with measurable environmental achievements.
Sustainable Materials: DYMO's paper products are made from Forest Stewardship Council-certified forests and other controlled sources, ensuring responsible forest management. The brand's external plastic cassettes contain at least 80 percent recycled material, while cardboard sleeves and box packaging use at least 80 percent recycled content. Plastic blister label packaging incorporates at least 60 percent recycled materials.
Innovative Product Design: Over 40 percent of DYMO products use water-based adhesives that significantly reduce chemical ingredients. All DYMO paper labels are BPA-free, and the printers utilize innovative thermal printing technology that eliminates the need for ink or toner cartridges, reducing waste and environmental impact.
Energy Efficiency: Most DYMO labelers feature a single long-lasting rechargeable battery that saves consumers 10 percent on energy consumption. The brand has implemented energy-saving measures across operations, including LED lighting upgrades at manufacturing facilities.
Operational Sustainability: DYMO's Sint-Niklaas, Belgium factory has achieved remarkable environmental improvements: energy consumption reduced by 27 percent through modernized machinery, water use decreased by 73 percent over ten years, and over 70 percent of plant water usage now comes from harvested rainwater.
Environmental Compliance: As part of Newell Brands, DYMO adheres to comprehensive environmental standards and contributes to the company's broader sustainability goals, including carbon footprint reduction and responsible sourcing initiatives.
Awards & Recognition
DYMO has received significant recognition for its sustainability achievements and innovation within Newell Brands' corporate excellence awards program. The brand's commitment to environmental responsibility and operational efficiency has been acknowledged through prestigious internal awards.
2024 Newell Brands Sustainability Excellence Awards: DYMO's Writing team in Sint-Niklaas, Belgium earned the silver award in the fourth annual Sustainability Excellence Awards. The team was recognized for simplifying the DYMO 2" LabelWriter label printer spool, which improved productivity while delivering substantial environmental benefits.
Environmental Innovation Recognition: The 2024 award specifically acknowledged DYMO's design change that reduced plastic usage by 14 percent, saving 300 tons of virgin plastic and 1.7 million kWh of energy in 2023. This innovation demonstrated the brand's ability to combine operational efficiency with environmental responsibility.
Energy Efficiency Achievement: The Sint-Niklaas team also installed high-speed doors that reduce energy usage, delivering a two percent cost savings while contributing to sustainability goals. The team's "Green Team" launched a bicycle lease program for employees, fostering an ongoing culture of environmental responsibility.
Operational Excellence: DYMO's manufacturing facility has been recognized for modernizing machinery and production processes that resulted in significant energy consumption reductions and water conservation achievements, aligning with Newell Brands' broader sustainability objectives.
Industry Leadership: As a global leader in the labeling industry since 1958, DYMO has received implicit recognition through its strong market position and continued innovation in sustainable labeling solutions, setting industry standards for environmental responsibility in office products.
Dymo Recalls & Controversies
DYMO maintains a clean record with no major product recalls or significant controversies documented in available sources. The brand's 65+ year history of operation and its position under Newell Brands' quality control systems suggest stable product safety and consumer satisfaction.
Quality Assurance Standards: As part of Newell Brands' comprehensive quality management systems, DYMO products undergo rigorous testing and quality assurance measures. The brand's manufacturing facilities adhere to strict quality control protocols that help prevent issues leading to recalls.
Regulatory Compliance: DYMO operates in compliance with international safety standards for office equipment and labeling devices. The brand's products meet regulatory requirements across global markets, contributing to its clean safety record.
No Major Incidents: Research indicates no significant product safety incidents, consumer lawsuits, or regulatory actions specifically involving DYMO products. The brand's long-standing presence in global markets and continued innovation suggest consistent product quality and safety performance.
Consumer Trust: DYMO's strong market position as a leading labeling brand and its continued growth under Newell Brands indicate positive consumer experiences without widespread complaints or concerns that would typically accompany major controversies.
Corporate Responsibility: The brand's focus on sustainability initiatives and environmental responsibility further demonstrates its commitment to ethical business practices and product safety, contributing to its positive reputation in the market.
Brands Owned by Newell Brands Inc.
- Baby Jogger - American brand of premium jogging strollers and baby gear, founded in 1984 by Ph...
- Calphalon - American brand of cookware and bakeware manufactured and marketed by Newell Bran...
- Coleman - American brand of outdoor and camping equipment manufactured and marketed by New...
- Contigo - American brand of water bottles and drinkware manufactured and marketed by Newel...
- Crock-Pot - American brand of slow cookers and cooking appliances manufactured and marketed ...
- Expo - American brand of dry erase markers and whiteboard products manufactured and mar...
- FoodSaver - American brand of food preservation and vacuum sealing systems manufactured and ...
- Graco - American brand of baby gear and infant products manufactured and marketed by New...
- Mr. Coffee - American brand of coffee makers and brewing equipment manufactured and marketed ...
- NUK - German brand of baby bottles and pacifiers manufactured and marketed by Newell B...
- Oster - American brand of kitchen appliances and blenders manufactured and marketed by N...
- Paper Mate - American brand of ballpoint pens and writing instruments manufactured and market...
- Parker - American brand of fine writing instruments manufactured and marketed by Newell B...
- Rubbermaid - American brand of household, commercial, and institutional products known for pl...
- Sharpie - American brand of permanent markers, pens, and highlighters manufactured and mar...
- Sunbeam - American brand of small kitchen appliances manufactured and marketed by Newell B...
- Yankee Candle - American brand of scented candles manufactured and marketed by Newell Brands, kn...
Dymo Ownership: Pros & Cons
Advantages
- +Leading market position in labeling solutions with strong brand recognition globally
- +Access to Newell Brands' extensive research and development resources
- +Strong global distribution network through Newell's established retail channels
- +Continuous innovation in label maker technology and product design
- +Premium quality standards maintained across all product lines
- +Significant marketing investment supporting brand awareness and consumer loyalty
Considerations
- -Premium pricing compared to generic or store-brand labeling solutions
- -Dependency on Newell Brands' corporate strategy and resource allocation
- -Competition from both multinational competitors and private label alternatives
- -Limited control over supply chain decisions as part of larger corporation
- -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
- -Evolving market demands for digital and cloud-based labeling solutions
Frequently Asked Questions About Dymo
Sources & Further Reading
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Dymo
No direct competitors found in the same category. This could be because Dymooperates in a unique market segment or we're still building our competitor database.
Newell Brands Inc. Stock Information
Jobs at Newell Brands Inc.
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