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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Household & Consumer Goods
  4. Elmer's
Elmer's logo
Household & Consumer Goods

Who Owns Elmer's?

Elmer's is owned by Newell Brands (NASDAQ: NWL), a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Newell acquired Elmer's through its $15 billion merger with Jarden Corporation in 2016. Elmer's is part of Newell's Learning & Development segment alongside Sharpie, Paper Mate, and Expo. Newell generated approximately $7.5 billion in net sales in 2025.

Parent Company

Newell Brands Inc.

Acquired

2016

Status

Publicly Traded

Headquarters

Atlanta, Georgia, USA

Elmer's Timeline

1903
Newell Brands Inc.

Parent company established in Atlanta, Georgia, USA

Company Founded
1947

Elmer's

Founded by Borden Chemical Company

Founded
2016
Acquired by Newell Brands Inc.

Newell Brands Inc. acquired Elmer's

Acquired
budgetmarket leaderUnited Statesall-consumersOfficial Website

Who Owns Elmer's?

  • Parent Company: Newell Brands Inc.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2016
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: NWL
BrandParent CompanyOwnership Type
Elmer'sNewell Brands Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonElmer's on Amazon

History of Elmer's

  • Founded: 1947
  • Founders: Borden Chemical Company
  • Acquired by Newell Brands Inc.: 2016

Elmer's was introduced in 1947 by Borden Chemical Company, a subsidiary of the Borden dairy conglomerate. The brand was named after Elmer, the husband of Elsie the Cow, Borden's famous corporate mascot. Elmer's white glue was originally marketed as a casin-based adhesive for woodworking and household repairs, but the product found its largest market in schools, where teachers and parents needed a safe, non-toxic adhesive for children.

The iconic orange cap and squeeze bottle design became a classroom staple in the 1960s and 1970s. Elmer's expanded beyond white glue into glue sticks, rubber cement, spray adhesives, and craft glues. The brand introduced Elmer's Glue-All, a stronger all-purpose formulation, and Elmer's School Glue, a washable formula designed specifically for classroom use. By the 1980s, Elmer's had become the dominant school glue brand in the United States, with market share exceeding 50 percent.

In 1995, Borden Chemical was sold to the private equity firm Kohlberg Kravis Roberts (KKR). KKR later sold Borden Chemical's consumer products division, including Elmer's, to Jarden Corporation in 2010 for approximately $150 million. Jarden already owned a portfolio of consumer brands including Ball mason jars, Sunbeam, and Coleman.

In 2016, Newell Rubbermaid merged with Jarden Corporation in a deal valued at approximately $15 billion. The combined company, renamed Newell Brands, became one of the largest consumer goods companies in the United States. Elmer's became part of Newell's Learning & Development segment, which also included writing instrument brands like Sharpie and Paper Mate.

Under Newell's ownership, Elmer's has continued to expand its product range. The brand introduced Elmer's Foam Board, Elmer's Craft Bond, and Elmer's Disappearing Purple School Glue, which goes on purple and dries clear to help children see where they have applied glue. Elmer's has also developed slime glue products, capitalizing on the slime-making trend that became popular on social media platforms in the late 2010s.

About Newell Brands Inc.

What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.

Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.

Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.

Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.

How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.

Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.

What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.

Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.

  • Founded: 1903
  • Headquarters: Atlanta, Georgia, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: NWL
  • Revenue: approximately $7.7 billion (FY2024)
  • Employees: Approximately 22,000

Visit Newell Brands Inc. website

View full company profile for Newell Brands Inc.

Where Is Elmer's Made / Based?

  • Headquarters: Atlanta, Georgia, USA
  • Manufacturing / Operations: United States, Mexico, China

Elmer's Categories & Tags

GlueAdhesivesSchool SuppliesCraftOffice Products

Brands Owned by Newell Brands Inc.

Baby JoggerBaby Care

Baby Jogger

Owned by Newell Brands Inc.

American brand of premium jogging strollers and baby gear, founded in 1984 by Phil Baechler and owned by Newell Brands (NASDAQ: NWL), sold in over 60 countries worldwide.

jogging-strollersbaby-gearstrollers
CalphalonFurniture Appliances

Calphalon

Owned by Newell Brands Inc.

American brand of cookware and bakeware manufactured and marketed by Newell Brands, known for non-stick technology and durability.

cookwarenon-stickbakeware
ColemanSports

Coleman

Owned by Newell Brands Inc.

American outdoor recreation brand known for coolers, lanterns, tents, and camping gear. Owned by Newell Brands since 2015. Founded in 1900 by William Coffin Coleman.

campingoutdoorcoolers
ContigoHousehold Consumer Goods

Contigo

Owned by Newell Brands Inc.

American water bottle and drinkware brand known for AutoSeal spill-proof technology, owned by Newell Brands since 2007.

water-bottlesdrinkwarespill-proof
Crock-PotFurniture Appliances

Crock-Pot

Owned by Newell Brands Inc.

American brand of slow cookers and multi-cookers owned by Newell Brands, known for popularizing convenient home cooking since 1971.

slow-cookercookingkitchen-appliances
DymoHousehold Consumer Goods

Dymo

Owned by Newell Brands Inc.

American label maker brand owned by Newell Brands (NASDAQ: NWL). Founded in 1958. Market leader in labeling and organizational products, sold in over 100 countries. Known for LabelWriter and Rhino product lines.

labelslabel-makersoffice
View all brands owned by Newell Brands Inc.

Elmer's Ownership: Pros & Cons

Advantages

  • +Dominant market leader in U.S. school glue with over 50 percent market share
  • +Strong brand recognition built over nearly 80 years
  • +Part of Newell's Learning & Development segment with complementary brands
  • +Non-toxic, child-safe formulations meet regulatory requirements
  • +Diversified product range beyond school glue into craft and repair adhesives
  • +Distribution through major U.S. retailers including Walmart, Target, and Amazon

Considerations

  • -Newell Brands' stock has declined significantly, creating pressure on brand investment
  • -Seasonal demand concentration in back-to-school period
  • -Competition from lower-priced private-label and store-brand glues
  • -Newell's portfolio restructuring may lead to uncertainty for individual brands
  • -Limited international presence compared to U.S. market dominance
  • -Exposure to broader consumer spending trends and retail channel shifts

Frequently Asked Questions About Elmer's

Sources & Further Reading

  • Elmer's Official Website -
  • Newell Brands Corporate Website -
  • Newell Brands 2025 Annual Report -
  • SEC EDGAR: Newell Brands (NWL) -
  • NASDAQ: NWL Stock Quote -
  • Wikipedia: Elmer's Products -
  • Wikidata: Elmer's -

Competitors to Elmer's

No direct competitors found in the same category. This could be because Elmer'soperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to Elmer's

Looking for brands with different ownership structures? These similar brands are not owned by Newell Brands Inc., giving you alternative choices that support different corporate structures.

SaninoHousehold Consumer Goods

Sanino

Owned by Evyap

Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.

toothpasteoral-carepersonal-care
Privately Owned

Sanino is privately owned, unlike Elmer's which is under a publicly traded parent company.

SoloHousehold Consumer Goods

Solo

Owned by Dart Container Corporation

American disposable cups and food service products brand, owned by Dart Container Corporation since 2012.

disposable-cupsfood-servicetableware
Privately Owned

Solo is privately owned, unlike Elmer's which is under a publicly traded parent company.

Better Homes & GardensHousehold Consumer Goods

Better Homes & Gardens

Owned by Dotdash Meredith (IAC)

Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.

home-decorfurniturekitchenware
Privately Owned

Better Homes & Gardens is privately owned, unlike Elmer's which is under a publicly traded parent company.

KraftMaidHousehold Consumer Goods

KraftMaid

Owned by Cabinetworks Group

American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.

cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned

KraftMaid is privately owned, unlike Elmer's which is under a publicly traded parent company.

The Pioneer WomanHousehold Consumer Goods

The Pioneer Woman

Owned by Ree Drummond

Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.

kitchenwarehome-decorlicensed-brand
Privately Owned

The Pioneer Woman is privately owned, unlike Elmer's which is under a publicly traded parent company.

TupperwareHousehold Consumer Goods

Tupperware

Owned by Party Products LLC

American brand of plastic food storage containers founded in 1946 by Earl Tupper, known for the airtight "burping" seal and the Tupperware party direct selling model. Now owned by Party Products LLC after the 2024 bankruptcy of Tupperware Brands Corporation.

food-storageplastic-containersdirect-selling
Privately Owned

Tupperware is privately owned, unlike Elmer's which is under a publicly traded parent company.

Newell Brands Inc. Stock Information

Jobs at Newell Brands Inc.

Latest News About Elmer's

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team