Who Owns Elmer's?

Elmer's was introduced in 1947 by Borden Chemical Company as a white glue product designed for school and craft use. This founding vision demonstrated exceptional insight into the growing demand for safe adhesive solutions while establishing a distinctive approach that would define the adhesive category for generations. The brand quickly became a staple in classrooms and homes, known for its distinctive bottle with the iconic Elmer the Patchwork Elephant mascot. Elmer's white glue revolutionized school supplies by providing a safe, non-toxic adhesive that was easy for children to use. This strategic positioning demonstrated Elmer's' exceptional ability to create differentiated adhesive solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

Throughout the 1950s and 1960s, Elmer's expanded its product line to include various adhesive formulations, establishing itself as a comprehensive glue and adhesive provider. This period of growth demonstrated Elmer's' exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple adhesive segments. The brand became synonymous with school glue, achieving such market dominance that generations of students grew up using Elmer's products. The brand's iconic mascot and distinctive packaging made it instantly recognizable and beloved by consumers. This strategic diversification demonstrated Elmer's' exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the adhesive industry.

In 2015, Elmer's became part of Newell Brands through the company's acquisition of Jarden Corporation. This strategic integration demonstrated Elmer's' exceptional ability to integrate into larger consumer goods corporations while maintaining its core brand identity and cultural significance in the adhesive industry. Under Newell's ownership, Elmer's has continued to innovate with new adhesive formulations, specialty products, and craft solutions. This strategic partnership demonstrated Elmer's' exceptional ability to leverage corporate resources while maintaining its distinct adhesive identity and market leadership. The brand has expanded globally and maintained its position as one of the world's leading adhesive brands, serving students, crafters, and professionals worldwide. This continued evolution demonstrates Elmer's' exceptional ability to maintain market relevance while adapting to changing consumer needs and technological advancements. The brand's continued success represents a significant milestone in the evolution of adhesives and consumer-focused craft solutions.