Who Owns Coleman?
Coleman is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. Coleman was acquired through Newell's 2015 merger with Jarden Corporation and is a leading outdoor recreation brand globally. The company is listed on NASDAQ under ticker NWL.
Parent Company
Newell Brands
Acquired
2015
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns Coleman?
- Parent Company: Newell Brands
- Ownership Type: Wholly owned
- Acquisition Year: 2015
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: NWL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Coleman | Newell Brands | Wholly owned |
History of Coleman
- Founded: 1900
- Founders: William Coleman (internal development)
- Acquired by Newell Brands: 2015
Coleman was founded in 1900 by William Coleman as a manufacturer of gasoline lanterns and camping equipment. The brand quickly established itself as a leader in outdoor recreation products, becoming synonymous with camping and outdoor adventures. Coleman's commitment to durability, reliability, and innovation made it the trusted choice for outdoor enthusiasts, campers, and families seeking quality camping gear. This founding vision demonstrated exceptional insight into the growing demand for reliable outdoor equipment while establishing a distinctive approach that would define the outdoor recreation category for generations.
Throughout the 20th century, Coleman expanded its product line to include coolers, stoves, heaters, and comprehensive camping solutions, establishing itself as a comprehensive outdoor recreation provider. The brand became iconic for its distinctive coolers and lanterns, which became staples of American camping culture and outdoor recreation. This period of expansion demonstrated Coleman's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards that would define the brand for decades.
In 2015, Coleman became part of Newell Brands through the company's acquisition of Jarden Corporation. Under Newell's ownership, Coleman has continued to innovate with new product designs, materials, and technologies while maintaining its heritage of quality and reliability. The brand has expanded globally and maintained its position as one of the world's leading outdoor recreation brands. This strategic acquisition demonstrated Coleman's exceptional ability to integrate into larger corporate structures while maintaining its core brand identity and market leadership. The brand's continued evolution represents a significant milestone in the development of outdoor recreation equipment and consumer-focused outdoor products.
About Newell Brands
Newell Brands is a leading global consumer goods company operating across five primary business segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The company's portfolio includes over 20 major brands serving diverse consumer needs from writing instruments to kitchen appliances to baby products.
The company operates manufacturing and distribution facilities across multiple continents, serving customers in more than 100 countries. Newell Brands' success is built on its ability to acquire and integrate brands while maintaining their individual identities and market positions. The company invests significantly in product innovation, marketing, and supply chain optimization to drive growth and profitability.
- Founded: 1903
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: NWL
Where Is Coleman Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Mexico, China, Europe
Brands Owned by Newell Brands
- Baby Jogger - American brand of jogging strollers and baby gear manufactured and marketed by N...
- Calphalon - American brand of cookware and bakeware manufactured and marketed by Newell Bran...
- Contigo - American brand of water bottles and drinkware manufactured and marketed by Newel...
- Crock-Pot - American brand of slow cookers and cooking appliances manufactured and marketed ...
- Dymo - American brand of labeling tools and label makers manufactured and marketed by N...
- Elmer's - American brand of adhesives and glue products manufactured and marketed by Newel...
- Expo - American brand of dry erase markers and whiteboard products manufactured and mar...
- FoodSaver - American brand of food preservation and vacuum sealing systems manufactured and ...
- Graco - American brand of baby gear and infant products manufactured and marketed by New...
- Mr. Coffee - American brand of coffee makers and brewing equipment manufactured and marketed ...
- NUK - German brand of baby bottles and pacifiers manufactured and marketed by Newell B...
- Oster - American brand of kitchen appliances and blenders manufactured and marketed by N...
- Paper Mate - American brand of ballpoint pens and writing instruments manufactured and market...
- Parker - American brand of fine writing instruments manufactured and marketed by Newell B...
- Rubbermaid - American brand of household, commercial, and institutional products known for pl...
- Sharpie - American brand of permanent markers, pens, and highlighters manufactured and mar...
- Sunbeam - American brand of small kitchen appliances manufactured and marketed by Newell B...
- Yankee Candle - American brand of scented candles manufactured and marketed by Newell Brands, kn...
Coleman Ownership: Pros & Cons
Advantages
- +Leading market position in outdoor recreation with iconic brand recognition globally
- +Access to Newell Brands' extensive research and development resources
- +Strong global distribution network through Newell's established retail channels
- +Continuous innovation in camping gear and outdoor product design
- +Premium quality and durability standards maintained across all product lines
- +Significant marketing investment supporting brand awareness and consumer loyalty
Considerations
- -Premium pricing compared to generic or store-brand camping equipment
- -Dependency on Newell Brands' corporate strategy and resource allocation
- -Competition from both multinational competitors and private label alternatives
- -Seasonal demand fluctuations affecting sales and production
- -Limited control over supply chain decisions as part of larger corporation
- -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
Frequently Asked Questions About Coleman
Newell Brands Stock Information
Jobs at Newell Brands
Latest News About Coleman
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