
FoodSaver is a wholly-owned brand of Newell Brands (NASDAQ: NWL), acquired through Newell's 2016 merger with Jarden Corporation. FoodSaver was originally created by Tilia International in 1975 and claims to be the best-selling vacuum sealing brand in the United States. Newell Brands is headquartered in Atlanta, Georgia, and trades on NASDAQ under the ticker NWL. FoodSaver products include countertop vacuum sealers, handheld sealers, and reusable bags.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| FoodSaver | Newell Brands Inc. | Wholly owned |
FoodSaver was introduced in 1975 by Tilia International, a company based in Indianapolis, Indiana. The original FoodSaver was a countertop vacuum sealing system designed for home use, allowing consumers to remove air from plastic bags containing food to prevent freezer burn and extend shelf life. The technology was based on industrial vacuum packaging that had been used in commercial food processing since the 1940s, but Tilia adapted it for consumer use at a price point of approximately $150 to $200.
In the 1980s, Tilia expanded the FoodSaver product line to include different sizes of vacuum sealers, pre-cut bags, and rolls of bag material. The brand gained distribution through major U.S. retailers including Walmart, Target, and Bed Bath & Beyond. FoodSaver also marketed heavily through television infomercials, which were a primary sales channel for kitchen gadgets in the 1990s and early 2000s.
In 2013, Jarden Corporation acquired Tilia International and the FoodSaver brand. Jarden was a consumer goods conglomerate that owned over 100 brands including Ball mason jars, Sunbeam, and Coleman. Jarden integrated FoodSaver into its Consumer Solutions segment alongside other kitchen appliance brands including Mr. Coffee and Oster.
In April 2016, Newell Rubbermaid merged with Jarden Corporation in a deal valued at approximately $15 billion. The combined company was renamed Newell Brands and included over 40 brands across writing instruments, kitchen appliances, baby products, outdoor recreation, and home fragrance. FoodSaver became part of Newell Brands' Home Appliances segment.
Under Newell's ownership, FoodSaver has continued to release new products. In 2023, FoodSaver launched the Handheld+ 2-in-1 Vacuum Sealing System, which combines a cordless handheld sealer with a countertop base station. The brand also introduced reusable vacuum zipper bags designed to reduce single-use plastic waste. As of 2025, FoodSaver sells approximately 15 to 20 different vacuum sealer models ranging in price from approximately $60 for basic handheld units to approximately $200 for full-featured countertop systems.
FoodSaver faces increasing competition from lower-priced alternatives including Anova, Nesco, and store-brand vacuum sealers sold at Walmart and Costco. The brand's market share in the U.S. vacuum sealer market is estimated at 30% to 35% as of 2025, down from approximately 50% in the early 2010s, according to market research estimates.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
FoodSaver does not hold independently verified sustainability certifications such as B Corp status or carbon-neutral certification. The brand's environmental claims are reported through Newell Brands' corporate sustainability disclosures.
FoodSaver's primary environmental claim is that vacuum sealing reduces food waste by extending food freshness up to five times longer than conventional storage. This claim is based on the basic principle that removing oxygen from food packaging slows oxidation and bacterial growth. The claim has not been independently tested by a third party for specific FoodSaver products, though the underlying science of vacuum preservation is well-established.
FoodSaver has introduced reusable vacuum zipper bags designed to reduce single-use plastic waste. These bags are compatible with FoodSaver machines and can be washed and reused multiple times. However, the brand still sells and generates significant revenue from single-use disposable bags, which are made from plastic and are not biodegradable.
Newell Brands has set corporate-level sustainability goals including a commitment to use 100% recyclable, reusable, or compostable packaging by 2030. FoodSaver-specific progress against this target is not separately reported in Newell's sustainability disclosures.
No independently verified cruelty-free, vegan, or organic certifications apply to FoodSaver, as these designations are not relevant to vacuum sealing appliances. The brand does not manufacture food products or personal care items.
FoodSaver products have been evaluated by Consumer Reports, an independent nonprofit product testing organization. Specific FoodSaver models including the VS3110 and VS3120 have been tested and rated for sealing performance, ease of use, and reliability. Consumer Reports ratings are independently verified and not self-reported by the brand.
No other independently verified awards or recognitions specific to FoodSaver have been documented as of 2025. The brand's marketing materials reference being the "#1 vacuum sealing brand" in the United States, but this claim is based on internal sales data and has not been independently verified by a third-party market research firm.
No major safety recalls have been issued for FoodSaver products by the U.S. Consumer Product Safety Commission (CPSC) as of 2025. The brand has not been subject to FDA recalls, as vacuum sealers are not regulated as food-contact products requiring FDA approval.
Consumer complaints about FoodSaver products have been documented on review platforms including Amazon, Trustpilot, and Consumer Affairs. Common complaints include sealing failures after limited use, bag compatibility issues with third-party bags, and difficulties with warranty claims. These complaints have not resulted in formal recalls but have affected the brand's customer satisfaction ratings.
FoodSaver's Trustpilot rating as of 2025 is approximately 2.5 out of 5 stars based on consumer reviews, with common complaints focused on product durability and customer service responsiveness. Newell Brands has not publicly addressed these ratings.
The brand has faced criticism from environmental advocates regarding the plastic waste generated by single-use vacuum sealer bags. While FoodSaver has introduced reusable alternatives, the majority of its bag sales remain single-use plastic products.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Sc Johnson | USA | 1968 | Mass market | Global | All Genders | |
| Newell Brands | USA | 1971 | Mass market | United states | All Genders |
Household Consumer GoodsOwned by S.C. Johnson & Son, Inc.
American brand of resealable zipper storage bags and containers developed by Dow Chemical in 1968, now owned by S.C. Johnson and Son, Inc. since 1998. Dominates the US zipper food storage bag market by sales volume and share.
Furniture AppliancesOwned by Newell Brands Inc.
American brand of slow cookers and multi-cookers owned by Newell Brands, known for popularizing convenient home cooking since 1971.
Market Positioning: FoodSaver competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Casper is privately owned, unlike FoodSaver which is under a publicly traded parent company.
Furniture AppliancesOwned by Resident Home LLC
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Nectar Sleep is privately owned, unlike FoodSaver which is under a publicly traded parent company.
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Tuft & Needle is privately owned, unlike FoodSaver which is under a publicly traded parent company.
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