Who Owns FoodSaver?
FoodSaver is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia. FoodSaver was acquired through Newell's 2015 merger with Jarden Corporation and is a leading food preservation brand globally. The company is listed on NASDAQ under ticker NWL.
Parent Company
Newell Brands Inc.
Acquired
2015
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns FoodSaver?
- Parent Company: Newell Brands Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2015
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: NWL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| FoodSaver | Newell Brands Inc. | Wholly owned |
History of FoodSaver
- Founded: 1975
- Founders: Tilia International (internal development)
- Acquired by Newell Brands Inc.: 2015
FoodSaver was introduced in 1975 by Tilia International as a vacuum sealing system designed to preserve food freshness and extend shelf life. This founding vision demonstrated exceptional insight into the growing demand for food preservation solutions while establishing a distinctive approach that would define the food storage category for generations. The brand revolutionized food storage by providing consumers with an effective method to remove air from storage bags and containers, preventing spoilage and freezer burn. FoodSaver's innovative technology quickly established it as the leader in home food preservation systems. This strategic positioning demonstrated FoodSaver's exceptional ability to create differentiated food storage solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
Throughout the 1980s and 1990s, FoodSaver expanded its product line to include various sealing systems, bags, and accessories, establishing itself as a comprehensive food preservation solution provider. This period of excellence demonstrated FoodSaver's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple food storage segments. The brand became known for its reliability, effectiveness, and ease of use, appealing to consumers seeking to reduce food waste and save money on groceries. This strategic diversification demonstrated FoodSaver's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the kitchen appliances industry.
In 2015, FoodSaver became part of Newell Brands through the company's acquisition of Jarden Corporation. This strategic integration demonstrated FoodSaver's exceptional ability to integrate into larger consumer goods corporations while maintaining its core brand identity and cultural significance in the food preservation industry. Under Newell's ownership, FoodSaver has continued to innovate with new sealing technologies, bag designs, and food preservation solutions. This strategic partnership demonstrated FoodSaver's exceptional ability to leverage corporate resources while maintaining its distinct food storage identity and market leadership. The brand has expanded globally and maintained its position as one of the world's leading food preservation brands. This continued excellence demonstrates FoodSaver's exceptional ability to maintain market leadership while adapting to changing food storage dynamics and corporate requirements. The brand's continued success represents a significant milestone in the evolution of food preservation and consumer-focused storage solutions.
About Newell Brands Inc.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
- Founded: 1903
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: NWL
- Revenue: approximately $7.7 billion (FY2024)
- Employees: Approximately 22,000
Where Is FoodSaver Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Mexico, China, Europe
FoodSaver Sustainability & Ethics
FoodSaver operates under Newell Brands' comprehensive sustainability framework while maintaining its distinct identity as the world's leading food preservation brand. The brand participates in Newell's environmental goals and sustainability initiatives, particularly focusing on food waste reduction, sustainable product design, and responsible manufacturing practices that align with modern consumer expectations and environmental responsibility.
Food Waste Reduction Mission: FoodSaver's core sustainability mission is helping consumers avoid food waste through vacuum sealing technology. The brand's innovative vacuum sealing systems extend food freshness up to 5 times longer, significantly reducing household food waste and the environmental impact of food production. This focus on food preservation aligns with global sustainability goals and addresses the growing problem of food waste in households worldwide.
Sustainable Packaging Innovation: FoodSaver has introduced reusable vacuum zipper bags designed to reduce single-use plastic waste while maintaining the effectiveness of vacuum sealing. These reusable bags are compatible with FoodSaver machines and handheld sealers, providing an eco-friendly alternative to disposable storage solutions. The brand's commitment to sustainable packaging reflects growing consumer demand for environmentally friendly food storage options.
Energy-Efficient Manufacturing: FoodSaver production facilities implement energy-efficient manufacturing processes and sustainable production methods. The brand's manufacturing operations focus on reducing energy consumption, minimizing waste, and optimizing resource utilization while maintaining the quality standards expected in food preservation equipment. These efforts contribute to Newell Brands' broader sustainability goals and carbon reduction targets.
Product Longevity and Durability: FoodSaver products are designed for durability and long-term use, reducing the need for frequent replacement and minimizing environmental impact. The brand's focus on quality construction and reliable performance helps extend product lifecycles, reducing the consumption of resources and waste generation associated with disposable alternatives.
Eco-Friendly Materials and Design: FoodSaver incorporates eco-friendly materials in product design where feasible, focusing on materials that are recyclable or have reduced environmental impact. The brand's product development considers the full lifecycle impact of materials used in vacuum sealers, bags, and accessories, aligning with growing consumer preferences for sustainable home products.
Supply Chain Responsibility: FoodSaver participates in Newell Brands' supply chain responsibility programs, ensuring that materials and components meet environmental and social responsibility standards. The company works with suppliers who share commitments to environmental stewardship, ethical labor practices, and sustainable manufacturing processes throughout the supply chain.
Consumer Education and Awareness: FoodSaver provides educational resources and guidance on food preservation techniques that help consumers maximize the environmental benefits of vacuum sealing. The brand's marketing and educational content emphasizes the connection between food preservation, waste reduction, and environmental sustainability.
Innovation for Sustainability: FoodSaver's continuous innovation focuses on developing new technologies that enhance food preservation while reducing environmental impact. The brand's research and development efforts prioritize energy efficiency, material sustainability, and functionality improvements that support both consumer needs and environmental goals.
Awards & Recognition
FoodSaver has received recognition throughout its 45+ year history for product innovation, quality performance, and market leadership in the food preservation category. The brand's pioneering role in vacuum sealing technology and consistent performance excellence have earned it numerous accolades from consumer organizations, industry publications, and testing organizations, establishing FoodSaver as the trusted leader in food preservation solutions.
Consumer Reports Testing Excellence: FoodSaver products consistently receive high ratings in Consumer Reports vacuum sealer testing programs. The FoodSaver VS3110 and VS3120 models have been evaluated for performance, reliability, and ease of use, earning recognition for their sealing effectiveness and build quality. Consumer Reports' expert testing validates FoodSaver's position as a top-performing vacuum sealer brand.
Product Innovation Awards: FoodSaver has received recognition for innovative product development, particularly for the Handheld+ 2-in-1 Vacuum Sealing System, which represents a first-to-market innovation combining cordless handheld and countertop vacuum sealing capabilities. This dual-functionality has been acknowledged as significant advancement in food preservation technology and versatility.
Market Leadership Recognition: FoodSaver's status as the world's #1 vacuum sealing system has been acknowledged by industry publications and market research organizations. The brand's dominant market position, global reach, and consistent growth have been recognized as significant achievement in the home appliances and food preservation categories.
Quality and Reliability Awards: FoodSaver has received awards for product quality, reliability, and durability from consumer organizations and testing agencies. The brand's commitment to maintaining high standards across all product lines has been acknowledged as exemplary in the home appliances sector.
Design and Usability Recognition: FoodSaver's product design and user experience have received recognition from design organizations and consumer publications. The brand's focus on intuitive operation, ergonomic design, and user-friendly features has been acknowledged as successful product design in the home appliances category.
Consumer Trust and Brand Loyalty Awards: FoodSaver has been consistently ranked among the most trusted food preservation brands in consumer surveys and brand perception studies. The brand's long-standing reputation for reliability and effectiveness has earned recognition from organizations that measure brand trust and consumer confidence.
Industry Leadership Recognition: FoodSaver has received recognition from food industry organizations for its leadership in food preservation technology and innovation. The brand's role in advancing food preservation methods, reducing food waste, and improving household food management has been acknowledged in industry retrospectives and market analysis reports.
Sustainability and Environmental Recognition: Through Newell Brands' sustainability initiatives, FoodSaver has been associated with awards for environmental responsibility and waste reduction efforts. The brand's focus on food waste reduction and sustainable product development has been acknowledged by environmental organizations and sustainability rating agencies.
FoodSaver Recalls & Controversies
FoodSaver has maintained a relatively strong safety record throughout its history, though the brand has faced some challenges related to product performance issues, customer service concerns, and competitive pressures that are typical of major consumer appliance brands. These issues have required careful management while the brand maintains its market leadership and consumer trust in the food preservation category.
Product Performance and Reliability Issues: Some FoodSaver models have faced consumer complaints regarding sealing performance, reliability problems, and durability concerns. Customer reviews and consumer reports have documented issues with sealing effectiveness, bag durability, and machine performance in certain models. These issues have affected customer satisfaction scores and brand perception in the competitive vacuum sealer market.
Customer Service and Support Challenges: FoodSaver has faced criticism regarding customer service quality and support responsiveness, particularly for warranty claims and product assistance. Customer reviews have reported difficulties with customer service responsiveness, warranty claim processing, and technical support availability, affecting overall customer satisfaction with the brand.
Product Quality and Manufacturing Issues: Some FoodSaver products have experienced quality control issues, including sealing problems, material defects, and manufacturing inconsistencies. These quality issues have led to warranty claims and customer frustration, particularly with newer product lines where initial production runs may have quality control challenges.
Competitive Pressures and Market Challenges: FoodSaver faces ongoing competition from both established competitors and emerging alternatives in the vacuum sealing category. The brand must balance premium pricing with value proposition against lower-cost alternatives while maintaining its market leadership position and product quality standards.
Pricing and Value Proposition Concerns: FoodSaver's premium pricing strategy has faced criticism from consumers seeking more affordable food preservation options. The brand's higher price point compared to store-brand or generic alternatives has been viewed as a barrier to adoption for some consumer segments.
Technology Adaptation Challenges: As vacuum sealing technology evolves, FoodSaver faces challenges in maintaining technological leadership while adapting to new consumer preferences and competitive innovations. The brand must balance established product lines with emerging technologies like cordless and handheld devices while maintaining its core value proposition.
Supply Chain and Availability Issues: Some consumers have reported availability issues with certain FoodSaver products, particularly for popular models during peak demand periods. These supply chain challenges have affected customer satisfaction and brand perception in certain markets.
Environmental Impact Concerns: While FoodSaver promotes food waste reduction, some environmental concerns exist regarding the materials used in vacuum sealer bags and accessories. The brand faces ongoing scrutiny regarding plastic use and environmental impact of disposable vacuum sealer bags, though it has introduced reusable alternatives to address these concerns.
Consumer Education and Usage Challenges: Some users have reported difficulty understanding proper vacuum sealing techniques and maximizing the benefits of FoodSaver products. The brand faces challenges in educating consumers about optimal usage methods and troubleshooting common issues that affect product performance.
Brands Owned by Newell Brands Inc.
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FoodSaver Ownership: Pros & Cons
Advantages
- +Leading market position in food preservation with strong brand recognition globally
- +Access to Newell Brands' extensive research and development resources
- +Strong global distribution network through Newell's established retail channels
- +Continuous innovation in vacuum sealing technology and product design
- +Premium quality standards maintained across all product lines
- +Significant marketing investment supporting brand awareness and consumer loyalty
Considerations
- -Premium pricing compared to generic or store-brand food storage solutions
- -Dependency on Newell Brands' corporate strategy and resource allocation
- -Competition from both multinational competitors and private label alternatives
- -Limited control over supply chain decisions as part of larger corporation
- -Exposure to broader consumer spending fluctuations affecting Newell's portfolio
- -Evolving market demands for sustainable and eco-friendly storage solutions
Frequently Asked Questions About FoodSaver
Sources & Further Reading
- FoodSaver Official Website -
- Newell Brands FoodSaver Brand Page -
- Consumer Reports FoodSaver VS3110 Review -
- Consumer Reports FoodSaver VS3120 Review -
- FoodSaver Troubleshooting Guide -
- FDA Recalls and Safety Alerts -
- Trustpilot Customer Reviews -
- FoodSaver Handheld+ 2-in-1 Launch Announcement -
- FoodSaver Reusable Zipper Bags Introduction -
- Amazon FoodSaver Product Listings -
- Food Protection Association Awards -
- International Association for Food Protection Safety Innovation Award -
- Forbes Produce Preservation Trends Article -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to FoodSaver
No direct competitors found in the same category. This could be because FoodSaveroperates in a unique market segment or we're still building our competitor database.
Newell Brands Inc. Stock Information
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