Who Owns Blinds 2go?

Blinds 2go Limited was incorporated on March 22, 2000, making it the UK's first specialist online blinds retailer. The founding idea was to bypass the traditional in-home sales model, where representatives measured and quoted at the kitchen table, by letting customers order free samples and made-to-measure blinds directly online.

The ecommerce model proved durable: customers measured their own windows, ordered samples by post, and received factory-direct blinds at prices below the fitted-blinds incumbents. Through the 2000s the company grew into one of the largest online window covering sellers in Britain, and in 2008 Hunter Douglas acquired a 60 percent stake, bringing the world's biggest blinds manufacturer behind the upstart retailer. Management initially kept 40 percent before full consolidation followed.

Under Hunter Douglas ownership the brand expanded its range across roller, roman, venetian, vertical, wooden, and day-and-night blinds, plus curtains, shutters, and no-drill fitting systems designed for renters and DIY-averse customers. Its sister operations extended internationally: localized sites under the Tuiss name and equivalents serve Ireland, Australia, New Zealand, Japan, the Netherlands, France, Sweden, Spain, Italy, Denmark, the US, and Canada.

The brand's scale metric is striking: it claims to have covered more than 14 million UK windows since launch, and its registered office and operations are at Churchill Park, Colwick, Nottingham. Its UK market position came under regulatory attention indirectly in 2020, when the Competition and Markets Authority forced Hunter Douglas to unwind a separate acquisition, of 247 Home Furnishings, to preserve competition in online made-to-measure blinds, a ruling that underlined just how concentrated the segment had become.