
Amana appliances are owned by Whirlpool Corporation (NYSE: WHR), the Benton Harbor, Michigan appliance maker that acquired the brand through its 2006 purchase of Maytag. George Foerstner founded the company in 1934 in the Amana Colonies of Iowa. Today Amana is Whirlpool's budget friendly line of refrigerators, ranges, dishwashers and laundry machines. Amana HVAC is a separate Daikin owned brand.
Parent Company
Acquired
2006
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Amana | Whirlpool Corporation | Wholly owned |
George C. Foerstner, a salesman for the communal Amana Society in Iowa, founded the Electrical Equipment Company in 1934 in Middle Amana with $3,500 of savings, betting that the end of Prohibition would create demand for commercial beverage coolers. The Amana Society bought the business in 1936 and ran it as its Electrical Department, filling military contracts during World War II.
Around 1950 Foerstner led an investor group that bought the department and renamed it Amana Refrigeration, Inc. The company then produced a string of industry firsts: the first upright freezer for home use in 1947, the first side by side refrigerator in 1949, an early self defrosting refrigerator in 1954, and the first bottom freezer refrigerator in 1957.
Raytheon acquired Amana in 1965, and the pairing produced the brand's most famous product: the consumer Radarange microwave in 1967, the first microwave oven priced and sized for home kitchens. Amana later added air conditioners, laundry appliances and dishwashers.
Goodman Global bought Amana in 1997 and sold the appliance business to Maytag in the early 2000s while retaining the HVAC line. Whirlpool's 2006 takeover of Maytag moved Amana into its current role as the group's entry price appliance brand. Production for the US market is concentrated in Whirlpool's American factories, including refrigeration in Amana, Iowa and laundry in Clyde, Ohio.
What brands does Whirlpool Corporation own?
Whirlpool Corporation owns eight major appliance brands: Whirlpool (mass-market), KitchenAid (premium kitchen), JennAir (luxury), Maytag (value-oriented), Amana (budget), Brastemp (Brazil), Consul (Brazil), and InSinkErator (garbage disposals). The company divested its EMEA major appliance business, including Indesit and Hotpoint, in April 2024, retaining a 25% stake in Beko Europe B.V.
Is Whirlpool Corporation publicly traded?
Yes, Whirlpool Corporation is publicly traded on the New York Stock Exchange under the ticker symbol WHR. The company has been publicly traded since 1956. Marc Bitzer serves as Chairman and CEO, and Roxanne Warner serves as Chief Financial Officer.
When was Whirlpool Corporation founded?
Whirlpool Corporation was founded in 1911 in Benton Harbor, Michigan, originally as the Upton Machine Company, producing electric motor-driven wringer washers. The company was renamed Whirlpool Corporation in 1950 and has over a century of experience in appliance manufacturing and innovation.
Where is Whirlpool Corporation headquartered?
Whirlpool Corporation is headquartered in Benton Harbor, Michigan, USA. The company operates 35 manufacturing and technology research centers across the United States, Mexico, and Brazil, with close to 90% of sales in the Americas.
What were Whirlpool's 2025 financial results?
In FY2025, Whirlpool reported net sales of $15.5 billion, down 6.5% from $16.6 billion in FY2024, primarily due to the EMEA divestiture and India deconsolidation. GAAP net earnings were $318 million, or $5.66 per diluted share, a significant improvement from a GAAP net loss of $323 million in FY2024. Ongoing EBIT was $729 million with a 4.7% margin, and ongoing EPS was $6.23.
What is Whirlpool's 2026 outlook?
In Q2 2026, Whirlpool revised its full-year 2026 guidance to net sales of approximately $15.0 billion, GAAP EPS of $2.25 to $2.75, and ongoing EPS of $2.50 to $3.00, reflecting increased interest expense from a new $2 billion ABL facility and $2 billion in secured bonds. The company expects cash provided by operating activities of approximately $700 million and free cash flow of over $300 million.
What are Whirlpool's main business segments?
Whirlpool operates through three segments: MDA North America ($10.2 billion in FY2025 net sales), MDA Latin America ($3.6 billion), and SDA Global ($1.7 billion). MDA North America is the largest segment, selling major appliances under the Whirlpool, KitchenAid, JennAir, Maytag, and Amana brands. SDA Global includes InSinkErator and KitchenAid small appliances.
How many employees does Whirlpool Corporation have?
Whirlpool Corporation employs approximately 41,000 people across 35 manufacturing and technology research centers. The company is a major employer in Benton Harbor, Michigan, and maintains significant employment across its manufacturing network in the United States, Mexico, and Brazil.
Amana falls under Whirlpool Corporation's sustainability framework: SBTi validated targets for a 65 percent Scope 1 and 2 emissions cut by 2030 and net zero by 2050, plus renewable electricity matching across global operations. Product level efficiency carries ENERGY STAR ratings on qualifying models.
The budget positioning means fewer of the premium efficiency features found on higher tier siblings, and there is no separate brand level certification.
Amana branded appliances have been subject to periodic recalls shared across Whirlpool's platform, including cooktop and microwave campaigns handled through the CPSC. The brand carries no major documented controversy beyond that routine load; criticism centers on the durability trade offs typical of entry price appliances.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Menards | USA | 2015 | Mass market | United states | All Genders | |
| Crosley Group | USA | 1976 | Mass market | United states | All Genders | |
| Electrolux | Sweden | 1919 | Mass market | Global | All Genders | |
| Cna International | United States | 1929 | Mass market | United states | All Genders | |
| Home Depot | USA | 2014 | Mass market | United states | All Genders | |
| Arcelik | Turkey | 1957 | Mass market | Europe | Unisex |
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Market Positioning: Amana competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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