Who Owns Vissani?
Vissani is owned by The Home Depot Inc. (NYSE: HD), the world's largest home improvement retailer, headquartered in Atlanta, Georgia. The trademark is held by Home Depot's legal entity Homer TLC, and the products are manufactured under contract by appliance producers including MCA Corporation's Magic Chef operation. Vissani is sold exclusively at Home Depot stores and homedepot.com.
Vissani Timeline
Who Owns Vissani?
- Parent Company: The Home Depot Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: HD
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Vissani | The Home Depot Inc. | Wholly owned |
Where to Buy
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History of Vissani
- Founded: 2014
- Founders: The Home Depot (private label)
Vissani emerged in the mid-2010s as Home Depot deepened its appliance business beyond big national brands. Retailers across the sector were building exclusive labels to differentiate assortment and protect margin, and Home Depot already had a stable of house brands in tools and lighting. Vissani extended that playbook into compact refrigeration and small kitchen appliances.
The early lineup concentrated on compact refrigerators, chest and upright freezers, wine coolers, and beverage centers, categories where budget buyers dominate and brand loyalty is weak. Compact refrigeration was a natural entry point because the segment is high volume, price driven, and supplied by a mature contract manufacturing base in China and Thailand.
Over the following years the label widened into microwaves, dehumidifiers, portable and window air conditioners, range hoods, and full-size refrigeration. The COVID-era appliance demand surge of 2020 and 2021 lifted the whole category, and freezer sales in particular spiked as households stockpiled food, giving the young brand a volume boost during its critical establishment years.
Home Depot has never broken out Vissani's revenue separately, folding it into the appliance category results it reports quarterly. The brand's growth has instead been visible through shelf expansion and a steadily lengthening product range, making it one of the retailer's most recognizable exclusive appliance names alongside HDX and Glacier Bay in adjacent categories.
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About The Home Depot Inc.
What does Home Depot own?
Home Depot owns 2,356 retail stores across North America, over 1,200 SRS distribution locations, the GMS building products distribution business, HD Supply Holdings, and several private label brands including Husky, Hampton Bay, Glacier Bay, and Home Decorators Collection. The company also operates Home Depot Pro, Home Depot Tool Rental, and Home Depot Garden Center as service brands within its stores.
Is Home Depot publicly traded?
Yes, Home Depot is publicly traded on the New York Stock Exchange under ticker symbol HD. The company has been publicly traded since its IPO in 1981. Home Depot is a component of the Dow Jones Industrial Average and the S&P 500 Index.
Who founded Home Depot?
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank, both former executives of Handy Dan Home Improvement Centers. They were joined by investment banker Ken Langone and merchandising expert Pat Farrah. The first stores opened on June 22, 1979, in Atlanta, Georgia.
Where is Home Depot headquartered?
Home Depot is headquartered in Atlanta, Georgia, USA. The company has maintained its headquarters in Atlanta since its founding. Major operational centers are located in Atlanta, Marietta (Georgia), and Toronto (Canada).
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How many brands does Home Depot own?
Home Depot owns 4 major service brands: The Home Depot (retail), Home Depot Pro (professional contractor services), Home Depot Tool Rental, and Home Depot Garden Center. The company also owns private label brands including Husky, Hampton Bay, Glacier Bay, and Home Decorators Collection, and operates SRS Distribution and GMS as acquired distribution brands.
Who owns Home Depot?
Home Depot is publicly owned with shares traded on the NYSE. Major institutional shareholders include Vanguard Group, BlackRock, and State Street Corporation. No single shareholder owns a controlling stake. The company is governed by a board of directors elected by shareholders, with Ted Decker serving as Chair, President, and CEO.
What is Home Depot's revenue?
Home Depot reported total revenue of approximately $159.5 billion for FY2025 (fiscal year ended February 2, 2025). Q3 FY2025 sales were $41.4 billion, up 2.8% year over year. The company's full-year guidance projects total sales growth of approximately 3.0%, with GMS contributing approximately $2 billion in incremental sales.
- Founded: 1978
- Headquarters: Atlanta, Georgia, USA
- Company Type: Publicly Traded
- Stock: NYSE: HD
- Revenue: Approximately $159.5 billion (FY2025, year ended February 2025)
- Employees: Approximately 470,000
Where Is Vissani Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: China, Thailand
Vissani Categories & Tags
Vissani Recalls & Controversies
Vissani has not been associated with a major scandal, though like most appliance lines it has a scatter of unit-level quality complaints typical of the budget tier.
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The more relevant public record is recall exposure common to compact refrigeration: individual Vissani models have appeared in routine Consumer Product Safety Commission recall activity affecting compact refrigerators and dehumidifiers across the industry, generally handled through standard repair or refund programs. There is no documented brand-defining safety failure, and the CPSC database remains the authoritative source for any model-specific action.
Brands Owned by The Home Depot Inc.
Conglomerates IndustrialHD Supply
Owned by The Home Depot Inc.
Industrial and facilities maintenance distribution brand reacquired by The Home Depot in 2020, operating within the company's professional business.
industrial-supplyfacilities-maintenancemro
Household Consumer GoodsHome Depot Garden Center
Owned by The Home Depot Inc.
The Home Depot's live goods and garden retail department, the largest garden retail operation in the United States, selling plants, trees, soil, and outdoor products across roughly 2,350 stores.
garden-centerlive-goodsplants
Retail EcommerceThe Home Depot Pro
Owned by The Home Depot Inc.
The Home Depot's business-to-business maintenance, repair, and operations (MRO) distribution brand, rebuilt through the $8 billion HD Supply reacquisition in 2020, serving multifamily, hospitality, healthcare, and institutional customers.
b2bmrodistribution
Retail EcommerceHome Depot Tool Rental
Owned by The Home Depot Inc.
The Home Depot's equipment rental service brand, offering tool and compact equipment rental centers inside more than a thousand stores plus truck rental in partnership with Penske.
tool-rentalequipment-rentalhome-improvement
Retail EcommerceThe Home Depot
Owned by The Home Depot Inc.
The flagship big-box home improvement retail brand of The Home Depot Inc., founded in 1978 and operating about 2,350 orange-box warehouse stores across North America.
home-improvementretailbig-box
Household Consumer GoodsHusky
Owned by The Home Depot Inc.
Hand tool, tool storage, and workbench brand owned by The Home Depot and sold exclusively in its stores, with roots to a 1924 Milwaukee wrench company.
toolstool-storagehome-depot
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Vissani Ownership: Pros & Cons
Advantages
- +Exclusive distribution in the largest US home improvement chain
- +Retailer-owned pricing power delivers low shelf prices
- +Established OEM manufacturing partners provide proven production
- +No third-party brand margin lifts value for budget shoppers
- +Backed by Home Depot's returns and service infrastructure
Considerations
- -Perceived as a budget brand with modest durability reputation
- -No independent dealer or service network beyond Home Depot
- -Opaque manufacturing chain complicates parts and repair sourcing
- -Competes against better-reviewed entry models from national brands
Frequently Asked Questions About Vissani
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Sources & Further Reading
- Vissani at Home Depot
- The Home Depot Investor Relations
- MCA Corporation (Magic Chef)
- US Consumer Product Safety Commission Recalls
- Home Depot Company Profile - /companies/home-depot
Competitors to Vissani
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Menards | USA | 2015 | Mass market | United states | All Genders | |
| Whirlpool | United States | 1934 | Mass market | United states | All Genders | |
| Arcelik | Turkey | 1957 | Mass market | Europe | Unisex | |
| Crosley Group | USA | 1976 | Mass market | United states | All Genders | |
| Electrolux | Sweden | 1919 | Mass market | Global | All Genders | |
| Galanz | China | 1978 | Mass market | Global | All Genders |
Learn More About Competitors
Furniture AppliancesCriterion
Owned by Menard Inc.
Menards' exclusive private-label appliance brand offering refrigerators, ranges, dishwashers, and microwaves at prices well below national brands across the Midwest.
appliancesprivate-labelmenards
Furniture AppliancesAmana
Owned by Whirlpool Corporation
Budget home appliance brand of Whirlpool Corporation, founded in 1934 in Amana, Iowa and known for freezer and microwave firsts.
appliancesrefrigeratorslaundry
Furniture AppliancesBeko
Owned by Arçelik
Turkish brand of home appliances including refrigerators, washing machines, and cooking appliances, owned by Arçelik.
applianceshome-appliancesrefrigerators
Furniture AppliancesCrosley
Owned by Crosley Group, Inc.
Home appliance brand marketed by private North Carolina company Crosley Group, Inc. and sold exclusively through independent dealers across the Americas.
applianceshome-appliancesrefrigerators
Furniture AppliancesElectrolux Appliances
Owned by Electrolux
Swedish home appliance brand owned by Electrolux Group, offering refrigerators, washing machines, ovens, and vacuum cleaners in approximately 120 markets worldwide.
applianceshome-appliancesrefrigerators
Furniture AppliancesGalanz
Owned by Guangdong Galanz Enterprises Co., Ltd.
Chinese appliance brand of Guangdong Galanz Enterprises, the world's largest microwave oven manufacturer, producing about half of all microwaves sold globally.
appliancesmicrowaveschinese-appliances
Competitive Analysis
Market Positioning: Vissani competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Vissani
Looking for brands with different ownership structures? These similar brands are not owned by The Home Depot Inc., giving you alternative choices that support different corporate structures.
Furniture AppliancesCriterion
Owned by Menard Inc.
Menards' exclusive private-label appliance brand offering refrigerators, ranges, dishwashers, and microwaves at prices well below national brands across the Midwest.
appliancesprivate-labelmenards
Privately Owned
Criterion is privately owned, unlike Vissani which is under a publicly traded parent company.
Furniture AppliancesGalanz
Owned by Guangdong Galanz Enterprises Co., Ltd.
Chinese appliance brand of Guangdong Galanz Enterprises, the world's largest microwave oven manufacturer, producing about half of all microwaves sold globally.
appliancesmicrowaveschinese-appliances
Privately Owned
Galanz is privately owned, unlike Vissani which is under a publicly traded parent company.
Furniture AppliancesMagic Chef
Owned by CNA International Inc.
Heritage American appliance brand owned by CNA International since 2010, covering compact refrigerators, microwaves, and small kitchen appliances.
appliancescompact-appliancesmicrowaves
Privately Owned
Magic Chef is privately owned, unlike Vissani which is under a publicly traded parent company.
Furniture AppliancesCrosley
Owned by Crosley Group, Inc.
Home appliance brand marketed by private North Carolina company Crosley Group, Inc. and sold exclusively through independent dealers across the Americas.
applianceshome-appliancesrefrigerators
Privately Owned
Crosley is privately owned, unlike Vissani which is under a publicly traded parent company.
Furniture AppliancesKenmore Appliances
Owned by Transformco (Transform Holdco LLC)
American home appliance brand created by Sears in 1927, now owned by Transformco. Manufactured by Whirlpool, LG, and others.
applianceshome-appliancessears-brand
Privately Owned
Kenmore Appliances is privately owned, unlike Vissani which is under a publicly traded parent company.
Furniture AppliancesNectar Sleep
Owned by Resident Home LLC
Popular DTC mattress brand known for value pricing, 365-night trial, and lifetime warranty.
mattressesbed-in-a-boxmemory-foam
Privately Owned
Nectar Sleep is privately owned, unlike Vissani which is under a publicly traded parent company.
The Home Depot Inc. Stock Information
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