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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Home Depot Tool Rental
Home Depot Tool Rental logo
Retail & E-commerce

Who Owns Home Depot Tool Rental?

Home Depot Tool Rental is the equipment rental service brand of The Home Depot Inc. (NYSE: HD). Operating rental desks and dedicated rental centers inside more than 1,300 Home Depot stores across the United States and Canada, it rents hand tools, power tools, lawn and garden equipment, floor care machines, trailers, and compact construction equipment to DIY customers and professional contractors. The service operates on hourly, daily, weekly, and four-week rates and includes a truck rental partnership with Penske.

Parent Company

The Home Depot Inc.

Founded

1995

Status

Publicly Traded

Headquarters

Atlanta, Georgia, USA

Home Depot Tool Rental Timeline

1978
The Home Depot Inc.

Parent company established in Atlanta, Georgia, USA

Company Founded
1995

Home Depot Tool Rental

Founded by The Home Depot

Founded
mid rangemarket leaderUnited Statesall-consumersOfficial Website

Who Owns Home Depot Tool Rental?

  • Parent Company: The Home Depot Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: HD
BrandParent CompanyOwnership Type
Home Depot Tool RentalThe Home Depot Inc.Wholly owned

History of Home Depot Tool Rental

  • Founded: 1995
  • Founders: The Home Depot

Home Depot began adding tool rental departments to its stores in the 1990s as a way to serve customers who needed specialized equipment for single projects and contractors seeking to avoid equipment ownership costs. The rental desk became a standard fixture in the warehouse format, typically positioned near the Pro desk.

Through the 2000s and 2010s, the service expanded its fleet from hand and power tools into lawn and garden equipment, carpet and floor care machines, trailers, and compact earthmoving equipment such as mini excavators, skid steers, and trenchers. A truck rental partnership with Penske added commercial-size moving trucks to complement Home Depot's own flatbed and van fleet.

The "One Home Depot" digital integration brought online reservations, availability lookup, and curbside coordination to rental. In recent years, the company has continued expanding dedicated Tool Rental Centers and fleet depth as part of its broader push into professional customer services alongside The Home Depot Pro and SRS Distribution.

About The Home Depot Inc.

What does Home Depot own?
Home Depot owns 2,356 retail stores across North America, over 1,200 SRS distribution locations, the GMS building products distribution business, HD Supply Holdings, and several private label brands including Husky, Hampton Bay, Glacier Bay, and Home Decorators Collection. The company also operates Home Depot Pro, Home Depot Tool Rental, and Home Depot Garden Center as service brands within its stores.

Is Home Depot publicly traded?
Yes, Home Depot is publicly traded on the New York Stock Exchange under ticker symbol HD. The company has been publicly traded since its IPO in 1981. Home Depot is a component of the Dow Jones Industrial Average and the S&P 500 Index.

Who founded Home Depot?
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank, both former executives of Handy Dan Home Improvement Centers. They were joined by investment banker Ken Langone and merchandising expert Pat Farrah. The first stores opened on June 22, 1979, in Atlanta, Georgia.

Where is Home Depot headquartered?
Home Depot is headquartered in Atlanta, Georgia, USA. The company has maintained its headquarters in Atlanta since its founding. Major operational centers are located in Atlanta, Marietta (Georgia), and Toronto (Canada).

How many brands does Home Depot own?
Home Depot owns 4 major service brands: The Home Depot (retail), Home Depot Pro (professional contractor services), Home Depot Tool Rental, and Home Depot Garden Center. The company also owns private label brands including Husky, Hampton Bay, Glacier Bay, and Home Decorators Collection, and operates SRS Distribution and GMS as acquired distribution brands.

Who owns Home Depot?
Home Depot is publicly owned with shares traded on the NYSE. Major institutional shareholders include Vanguard Group, BlackRock, and State Street Corporation. No single shareholder owns a controlling stake. The company is governed by a board of directors elected by shareholders, with Ted Decker serving as Chair, President, and CEO.

What is Home Depot's revenue?
Home Depot reported total revenue of approximately $159.5 billion for FY2025 (fiscal year ended February 2, 2025). Q3 FY2025 sales were $41.4 billion, up 2.8% year over year. The company's full-year guidance projects total sales growth of approximately 3.0%, with GMS contributing approximately $2 billion in incremental sales.

  • Founded: 1978
  • Headquarters: Atlanta, Georgia, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: HD
  • Revenue: Approximately $159.5 billion (FY2025, year ended February 2025)
  • Employees: Approximately 470,000

Visit The Home Depot Inc. website

View full company profile for The Home Depot Inc.

Where Is Home Depot Tool Rental Made / Based?

  • Headquarters: Atlanta, Georgia, USA

Home Depot Tool Rental Categories & Tags

Tool RentalEquipment RentalHome ImprovementPro ServicesAmerican Brand

Home Depot Tool Rental Sustainability & Ethics

Tool rental supports circular-economy principles by spreading equipment utilization across many users, reducing per-unit manufacturing demand. Home Depot's rental fleet maintenance, emissions compliance for gas-powered equipment, and battery-electric tool expansion align with the parent's sustainability program, which includes electrification of rental categories where practical.

Awards & Recognition

Home Depot's rental operation is frequently cited in industry coverage of the "rental penetration" strategy among big-box retailers and has been included in Rental Equipment Register coverage of retail-channel rental growth. Specific fleet-size and revenue figures are not publicly disclosed.

Home Depot Tool Rental Recalls & Controversies

Equipment Safety: Rental equipment has periodically appeared in CPSC and manufacturer recalls affecting the rental fleet, handled through standard fleet-removal procedures. Liability cases arising from rented equipment injuries have occurred in litigation, generally covered under rental agreements and insurance.

Availability and Condition Complaints: Consumer reviews periodically cite equipment availability gaps, deposit requirements, and machine condition inconsistencies across locations, an operational quality matter managed at the store level.

Brands Owned by The Home Depot Inc.

Home Depot Garden CenterHousehold Consumer Goods

Home Depot Garden Center

Owned by The Home Depot Inc.

The Home Depot's live goods and garden retail department, the largest garden retail operation in the United States, selling plants, trees, soil, and outdoor products across roughly 2,350 stores.

garden-centerlive-goodsplants
The Home Depot ProRetail Ecommerce

The Home Depot Pro

Owned by The Home Depot Inc.

The Home Depot's business-to-business maintenance, repair, and operations (MRO) distribution brand, rebuilt through the $8 billion HD Supply reacquisition in 2020, serving multifamily, hospitality, healthcare, and institutional customers.

b2bmrodistribution
The Home DepotRetail Ecommerce

The Home Depot

Owned by The Home Depot Inc.

The flagship big-box home improvement retail brand of The Home Depot Inc., founded in 1978 and operating about 2,350 orange-box warehouse stores across North America.

home-improvementretailbig-box
View all brands owned by The Home Depot Inc.

Home Depot Tool Rental Ownership: Pros & Cons

Advantages

  • +Embedded in 1,300-plus existing stores, giving it unmatched rental access points in consumer markets
  • +Complements the Pro ecosystem, capturing contractors already buying at Home Depot
  • +Rental extends wallet share on projects where customers would otherwise buy competing tools
  • +Penske partnership adds truck rental without fleet investment

Considerations

  • -Competes against far deeper heavy-equipment fleets at United Rentals and Sunbelt
  • -Rental generates lower margins than product sales in equivalent floor space
  • -Fleet maintenance and safety compliance create ongoing operating costs
  • -Growth depends on Pro customer acquisition rather than standalone demand

Frequently Asked Questions About Home Depot Tool Rental

Sources & Further Reading

  • [Home Depot Tool Rental Official Page](
  • [The Home Depot Investor Relations](
  • [The Home Depot Annual Report](
  • [Rental Equipment Register industry coverage](
  • [NYSE: HD](

Competitors to Home Depot Tool Rental

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
BehrBehr
Masco
USA
1947
PremiumUnited statesAll-ages
HomeStyle RenovationHomeStyle Renovation
Fannie Mae
USA
1995
Market leaderUnited statesAll-consumers
Lowe'sLowe's
Lowes
USA (Lowe's Companies)
1946
Market leaderUnited statesAll-consumers
Lowe's Corporate & ServicesLowe's Corporate & Services
Lowes
USA
1946
IntegratedUnited statesAll-consumers
Lowe's ProLowe's Pro
Lowes
USA (Lowe's Companies)
2014
Growth segmentUnited statesBusiness
The Home DepotThe Home DepotSister Brand
Home Depot
USA
1978
Market leaderUnited statesAll-consumers

Learn More About Competitors

BehrHousehold Consumer Goods

Behr

Owned by Masco Corporation

American premium interior and exterior paint and coatings brand owned by Masco Corporation.

paintcoatingsinterior-paint
HomeStyle RenovationFinance Fintech

HomeStyle Renovation

Owned by Fannie Mae

Fannie Mae's renovation mortgage product that bundles home purchase or refinance and renovation costs into a single conventional loan, covering up to 75 percent of the as-completed property value.

mortgagerenovation-loanhome-improvement
Lowe'sRetail Ecommerce

Lowe's

Owned by Lowe's Companies, Inc.

The flagship home improvement retail brand of Lowe's Companies, operating 1,750-plus stores as the second-largest home improvement retailer in the United States.

home-improvementretailhardware
Lowe's Corporate & ServicesRetail Ecommerce

Lowe's Corporate & Services

Owned by Lowe's Companies, Inc.

Lowe's corporate services portfolio encompassing installation services, protection plans, and enterprise solutions supporting the retail operation.

corporate-servicesinstallationprotection-plans
Lowe's ProRetail Ecommerce

Lowe's Pro

Owned by Lowe's Companies, Inc.

Lowe's professional contractor services program providing dedicated account support, bulk pricing, jobsite delivery, and Pro-focused services across its store network.

professional-servicescontractorhome-improvement
The Home DepotRetail Ecommerce

The Home Depot

Owned by The Home Depot Inc.

The flagship big-box home improvement retail brand of The Home Depot Inc., founded in 1978 and operating about 2,350 orange-box warehouse stores across North America.

home-improvementretailbig-box

Competitive Analysis

Market Positioning: Home Depot Tool Rental competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Home Depot Tool Rental

Looking for brands with different ownership structures? These similar brands are not owned by The Home Depot Inc., giving you alternative choices that support different corporate structures.

Lowe'sRetail Ecommerce

Lowe's

Owned by Lowe's Companies, Inc.

The flagship home improvement retail brand of Lowe's Companies, operating 1,750-plus stores as the second-largest home improvement retailer in the United States.

home-improvementretailhardware
Publicly Traded

Lowe's operates independently without a large parent corporation.

AlbertsonsRetail Ecommerce

Albertsons

Owned by Albertsons Companies, Inc.

The flagship grocery banner of Albertsons Companies, operating supermarkets across the Western and Southwestern United States.

grocery-bannersupermarketgrocery
Publicly Traded

Albertsons operates independently without a large parent corporation.

JoannRetail Ecommerce

Joann

Owned by Joann Inc.

American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.

fabriccraftssewing
Privately Owned

Joann is privately owned, unlike Home Depot Tool Rental which is under a publicly traded parent company.

PublixRetail Ecommerce

Publix

Owned by Publix Super Markets, Inc.

Employee-owned southeastern U.S. supermarket chain founded in 1930, operating more than 1,400 stores and famous for its Pub Sub deli sandwich.

supermarketgroceryemployee-owned
Privately Owned

Publix is privately owned, unlike Home Depot Tool Rental which is under a publicly traded parent company.

Trader Joe'sRetail Ecommerce

Trader Joe's

Owned by ALDI SÜD

American grocery retail brand known for specialty foods and private-label products owned by Aldi.

groceryretailspecialty-foods
Privately Owned

Trader Joe's is privately owned, unlike Home Depot Tool Rental which is under a publicly traded parent company.

AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
Publicly Traded

Amazon operates independently without a large parent corporation.

The Home Depot Inc. Stock Information

Jobs at The Home Depot Inc.

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Last reviewed: September 25, 2026 · Reviewed by Who Brands Editorial Team