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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Retail & E-commerce
  4. Displate
Displate logo
Retail & E-commerce

Who Owns Displate?

Displate is owned by GWD Concept sp. z o.o., a private Polish company headquartered in Warsaw. Private equity firm Mid Europa Partners acquired a majority stake in December 2020, making it the controlling owner while the founding team retains a minority interest. Displate reported approximately $120 million in revenue for fiscal year 2023.

Parent Company

GWD Concept sp. z o.o.

Acquired

2020

Status

Private

Headquarters

Warsaw, Poland

Displate Timeline

2013

Displate

Founded by Karol Banaszkiewicz, Jacek Swigost, Edward Ruszczyc

Founded
2020
Acquired by GWD Concept sp. z o.o.

GWD Concept sp. z o.o. acquired Displate

Acquired
mid rangepremiumGlobalOfficial Website

Who Owns Displate?

  • Parent Company: GWD Concept sp. z o.o.
  • Ownership Type: Wholly owned
  • Acquisition Year: 2020
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
DisplateGWD Concept sp. z o.o.Wholly owned

History of Displate

  • Founded: 2013
  • Founders: Karol Banaszkiewicz, Jacek Swigost, Edward Ruszczyc
  • Acquired by GWD Concept sp. z o.o.: 2020

Displate was founded in 2013 in Warsaw by Karol Banaszkiewicz, Jacek Swigost, and Edward Ruszczyc, who wanted to create a new format for wall art that did not require nails or damage walls. Their solution was printing on thin steel plates that mount with a magnetic system, a product so novel at launch that the founders initially printed plates in a small tin shed.

Early growth was slow until the company found its model: an on-demand marketplace where independent artists upload designs and Displate manufactures and ships them. The marketplace structure let the catalog scale without the company commissioning art directly, and by 2020 it offered more than 1.5 million designs.

A breakthrough came in 2017 when Displate signed a licensing agreement with The Walt Disney Company, gaining access to Star Wars and Marvel properties. That deal validated the model commercially and opened the door to more than 200 official collections including DC Comics, Netflix, One Piece, and other franchises. The combination of licensed pop culture art and independent artist work created a dual revenue stream unusual in wall decor.

Mid Europa Partners acquired a majority stake in December 2020, and the company expanded its US presence with an office in Seattle. By the mid-2020s Displate employed roughly 360 to 400 people, manufactured in Poland, and generated approximately $120 million in annual revenue as of FY2023, with EBITDA of roughly $14 million.

About GWD Concept sp. z o.o.

What is GWD Concept?

GWD Concept sp. z o.o. is a private Polish company registered in Warsaw that owns and operates the Displate metal poster marketplace.

Who owns Displate?

Displate is owned by GWD Concept, which is majority controlled by private equity firm Mid Europa Partners since December 2020. The founding team retains a minority stake.

Is Displate a public company?

No. GWD Concept is privately held under Mid Europa Partners' majority ownership and has never listed shares publicly.

When was Displate founded?

Displate was founded in 2013 in Warsaw, Poland, by Karol Banaszkiewicz, Jacek Swigost, and Edward Ruszczyc.

Where are Displate posters made?

All Displate metal posters are manufactured at the company's production facility in Poland and shipped globally from that single location.

How much revenue does Displate generate?

Displate reported approximately $120 million in revenue for fiscal year 2023, with EBITDA of roughly $14 million.

  • Founded: 2013
  • Headquarters: Warsaw, Poland
  • Company Type: Privately Held
  • Revenue: Approximately $120 million (FY2023)
  • Employees: Approximately 360 to 400

Visit GWD Concept sp. z o.o. website

View full company profile for GWD Concept sp. z o.o.

Where Is Displate Made / Based?

  • Headquarters: Warsaw, Poland
  • Manufacturing / Operations: Poland

Displate Categories & Tags

Metal PostersMarketplaceWall ArtLicensed MerchandiseHome Decor

Displate Recalls & Controversies

No major product safety recall or regulatory action is on record against Displate. The company's primary reputational risk is artist relations: marketplace platforms face periodic complaints about royalty rates, content moderation, and the balance between licensed franchise sales and independent artist visibility, though no mass artist exodus or legal action has been documented.

Displate Ownership: Pros & Cons

Advantages

  • +Private equity backing provides capital for US and international expansion
  • +On-demand manufacturing eliminates inventory risk on slow designs
  • +More than 40,000 artists create a catalog competitors cannot easily match
  • +Licensed collections from Disney, Marvel, DC, and others drive high-volume sales
  • +Magnetic mounting system is a durable product differentiator

Considerations

  • -Private equity ownership typically implies an eventual exit or sale
  • -Single manufacturing location in Poland concentrates supply chain risk
  • -Royalty obligations to licensors and artists compress margins
  • -Licensed content dependence creates exposure to franchise popularity cycles
  • -Relatively small scale limits marketing reach versus mass-market decor brands

Frequently Asked Questions About Displate

Sources & Further Reading

  • Displate official site
  • Displate Wikipedia entry
  • Preqin company profile
  • PitchBook company profile
  • Displate LinkedIn company profile

Competitors to Displate

No direct competitors found in the same category. This could be because Displateoperates in a unique market segment or we're still building our competitor database.

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team