Who Owns Behr?
Behr is owned by Masco Corporation, a publicly traded American building products and home improvement company. The brand is a leading manufacturer of interior and exterior paints and coatings. Masco Corporation is headquartered in Livonia, Michigan, and listed on the NYSE under ticker MAS.
Parent Company
Masco Corporation
Acquired
1947
Status
Publicly Traded
Headquarters
Livonia, Michigan, USA
Who Owns Behr?
- Parent Company: Masco Corporation
- Ownership Type: Wholly owned
- Acquisition Year: 1947
- Company Type: Publicly Traded
- Stock Ticker: NYSE: MAS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Behr | Masco Corporation | Wholly owned |
History of Behr
- Founded: 1947
- Founders: Masco Corporation (acquisition)
- Acquired by Masco Corporation: 1947
Behr was founded in 1947 as a paint manufacturer focused on producing high-quality interior and exterior paints. The brand established itself as a premium paint provider, building a reputation for quality, durability, and color innovation.
Throughout the 1950s and 1960s, Behr expanded its product offerings and distribution network, becoming a recognized paint brand among homeowners and professional painters. The company developed specialized paint formulations for different applications and environmental conditions.
Masco Corporation acquired Behr in 1947, integrating the brand into its growing portfolio of building products companies. Following the acquisition, Behr continued to expand its product lines and market presence, introducing new paint technologies and color collections.
In the 1990s and 2000s, Behr became one of the most widely available premium paint brands in North America, with products sold through major home improvement retailers. The brand expanded its offerings to include specialty paints, primers, stains, and protective coatings for residential and commercial applications.
Behr has maintained its focus on quality, innovation, and customer satisfaction, becoming a leading paint brand trusted by homeowners, contractors, and professional painters across North America.
About Masco Corporation
Masco Corporation is a leading building products and home improvement company operating multiple brands serving homeowners, builders, and contractors. The company serves millions of customers through retail channels, e-commerce platforms, and professional distribution networks.
The company's business model emphasizes innovation, quality, and customer service across its diverse brand portfolio. Masco Corporation maintains significant research and development operations focused on product innovation and sustainability in building products.
The company employs thousands of associates across its manufacturing, distribution, corporate, and customer service operations. Masco Corporation maintains manufacturing and sourcing operations across multiple countries, allowing it to serve global markets while maintaining quality standards and competitive pricing.
- Founded: 1929
- Headquarters: Livonia, Michigan, USA
- Company Type: Publicly Traded
- Stock: NYSE: MAS
Where Is Behr Made / Based?
- Headquarters: Livonia, Michigan, USA
- Manufacturing / Operations: United States, Mexico, Canada
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Behr Ownership: Pros & Cons
Advantages
- +Established brand with strong customer loyalty and recognition
- +Access to Masco Corporation's extensive distribution network
- +Significant research and development capabilities for paint innovation
- +Strong quality control and manufacturing standards
- +Publicly traded parent company providing access to capital markets
- +Wide product range including specialty paints and coatings
- +Strong relationships with major home improvement retailers
- +Continuous innovation in paint technology and color offerings
Considerations
- -Exposure to housing market cycles and economic downturns
- -Competition from other paint manufacturers
- -Raw material cost fluctuations affecting margins
- -Environmental regulations affecting paint formulations
- -Dependency on Masco Corporation's corporate strategy
- -Supply chain complexity across multiple manufacturing locations
Frequently Asked Questions About Behr
Competitors to Behr
No direct competitors found in the same category. This could be because Behroperates in a unique market segment or we're still building our competitor database.
Masco Corporation Stock Information
Jobs at Masco Corporation
Latest News About Behr
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