
Hansgrohe is majority-owned by Masco Corporation (NYSE: MAS), which holds 68% of shares. The Klaus Grohe family, descendants of founder Hans Grohe, retains 32%. Masco first acquired a 27% stake in 1984 and gained majority control in 2002-2003. Founded in 1901 by Hans Grohe in Schiltach, Germany, Hansgrohe manufactures showerheads, faucets, and sanitary fixtures under the hansgrohe and AXOR brands. The company reported revenue of approximately EUR 1.1 billion and employs around 5,600 people. Hansgrohe is headquartered in Schiltach, Germany.
Parent Company
Acquired
2003
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Hansgrohe | Masco Corporation | Majority owned |
Hans Grohe founded the company on June 15, 1901, in Schiltach, a small town in the Black Forest region of Germany. Grohe, born in 1871 in Luckenwalde near Berlin, was a trained cloth-maker who moved to Schiltach in 1899 and shifted to metal goods production. The company started as a three-person operation producing brass pans, watch parts, and tin showers. The private household bathroom was becoming fashionable at the turn of the 20th century, and Grohe recognized the shower as an affordable alternative to the bathtub.
The company's first export shipment went to Amsterdam in January 1907. By 1919, the company had 3 office staff and 48 production employees. In 1929, Grohe introduced a new brass pressing procedure, and in 1930 he began chromium-plating products. These innovations improved product durability and aesthetic appeal.
Hans Grohe's eldest son, Hans Grohe Junior, took over leadership in 1955. The company's youngest son, Klaus Grohe, joined in 1968 and introduced environmental protection and sustainability as priorities for the sanitation industry. Klaus Grohe assumed sole management in 1977 and introduced the brand name hansgrohe. He led the company for 33 years and served on the supervisory board from 2008 to 2015.
In 1984, the Friedrich Grohe family branch sold its one-third stake in the company to Masco Corporation, giving Masco a 27% interest. Friedrich Grohe had previously left the family business in 1936 to acquire a fittings company in Hemer, which became a separate entity known as Grohe (Friedrich Grohe). The two companies, Hansgrohe and Grohe, are often confused but have been separate entities since 1936.
In 1999, the Hans Grohe Junior family branch sold its shares to Masco, increasing Masco's stake to majority control. In December 2002, Masco formally completed the purchase of additional shares, raising its ownership to approximately 64%. The Klaus Grohe family retained its shares, holding approximately 32% of the company today.
In 2012, Hansgrohe became a Societas Europaea (SE), a European company structure that is not listed on any stock exchange. The company operates 35 subsidiaries and 22 sales offices worldwide, with approximately 5,600 employees. About 60% of employees work in Germany.
The AXOR brand was developed as Hansgrohe's designer label, focusing on collaborations with renowned designers including Philippe Starck and Patricia Urquiola. Philippe Grohe, Klaus Grohe's son, led the AXOR brand from 2001 to 2016. His brother Richard served as Deputy Chairman of the Executive Board from 2008 to 2016 and has been a member of the supervisory board since May 2018.
What does Masco Corporation own?
Masco Corporation owns a portfolio of home improvement and building products brands including Behr paint, Delta faucets, Hansgrohe fixtures, Liberty Hardware, Brizo luxury faucets, Newport Brass, and HotSpring spas. The company previously owned KraftMaid and Merillat cabinetry brands but sold its cabinetry division to ACProducts Inc. in 2020 for $1 billion, forming Cabinetworks Group.
Is Masco Corporation publicly traded?
Yes, Masco Corporation is a publicly traded company listed on the New York Stock Exchange under the ticker symbol MAS. The company is subject to SEC reporting requirements and files annual and quarterly reports. No single shareholder or family holds a controlling stake.
Who founded Masco Corporation?
Masco Corporation was founded in 1929 by Alex Manoogian in Detroit, Michigan, as a manufacturer of faucet components and plumbing parts. Manoogian was an Armenian immigrant who built the company into a major building products manufacturer through decades of strategic acquisitions. The company went public in 1961.
Where is Masco Corporation headquartered?
Masco Corporation is headquartered in Livonia, Michigan, USA. The company operates manufacturing facilities and distribution centers across North America and internationally, with manufacturing and sourcing operations in the United States, Mexico, Canada, Germany, and China.
How many brands does Masco Corporation own?
Masco owns approximately 10 primary brands across its two business segments. The Plumbing Products segment includes Delta, Hansgrohe, Liberty Hardware, Brizo, Newport Brass, and HotSpring. The Decorative Architectural Products segment includes Behr and its sub-brands (Behr PREMIUM PLUS, Behr PRO). The company narrowed its portfolio after selling its cabinetry division in 2020.
What is Masco Corporation's annual revenue?
Masco Corporation reported full-year 2025 net sales of $7.56 billion, a 3% decrease from FY2024. The Plumbing Products segment generated the majority of revenue with 3% growth, while Decorative Architectural Products declined 14%. For Q2 2026, Masco reported net sales of $1.99 billion. The company expects 2026 sales to be roughly flat to up low-single digits when adjusted for currency.
Who is the CEO of Masco Corporation?
Jon Nudi serves as President and Chief Executive Officer of Masco Corporation. He took leadership in 2024 and has led organizational restructuring including the establishment of an Executive Committee and the integration of Liberty Hardware into Delta Faucet Company in 2026. Richard Westenberg serves as Vice President, CFO, and Treasurer.
Hansgrohe's core business is inherently tied to water conservation. The company develops water-saving faucets and shower systems that reduce water consumption while maintaining performance. Klaus Grohe made environmental protection a priority for the company starting in 1968, a commitment that continues under current leadership.
Hansgrohe was the first manufacturer in the sanitation sector worldwide to present environmental life cycle assessments for its hand showers. These assessments evaluate the environmental impact of products from raw material extraction through disposal, providing transparency for customers and informing product development decisions.
The company's manufacturing facilities in Schiltach incorporate environmental management systems and resource efficiency measures. Initiatives include energy conservation, waste reduction, and the use of sustainable materials in production and packaging. Products are designed for durability and longevity to reduce replacement frequency and minimize waste.
As part of Masco Corporation, Hansgrohe participates in Masco's ESG reporting framework. Masco has been included in the Dow Jones Sustainability Index and maintains science-based emissions reduction targets. Hansgrohe contributes to Masco's overall sustainability performance through its water-efficient product portfolio and manufacturing practices.
Hansgrohe pursues social innovation projects in structurally and economically disadvantaged countries through a dedicated social innovation manager. These initiatives address water access and sanitation challenges in the Global South.
No independently verified sustainability certifications specific to the Hansgrohe brand (such as B Corp certification) have been confirmed as of August 2026.
Hansgrohe has maintained a clean operational record throughout its 125-year history. No major product recalls, significant safety incidents, or brand-damaging controversies have been reported.
As a manufacturer of plumbing fixtures sold globally, Hansgrohe maintains compliance with plumbing codes, water safety standards, and building regulations across its operating markets. No major regulatory enforcement actions have been reported.
The 2002-2003 majority acquisition by Masco proceeded smoothly. The EU Commission on Competition approved the transaction, ruling it would not be anti-competitive. Hansgrohe maintained its management team and operational independence under Masco's majority ownership, with Klaus Grohe continuing as chairman.
Hansgrohe has not been implicated in major supply chain controversies, ethical sourcing violations, or labor disputes. The company's manufacturing in Germany is subject to German labor and environmental regulations, which are among the strictest in the world.
No direct competitors found in the same category. This could be because Hansgroheoperates in a unique market segment or we're still building our competitor database.
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