Household & Consumer Goods Brands

American household cleaning brand launched in 1947 by Colgate-Palmolive, known for its powdered cleanser and the iconic "Stronger than dirt" tagline.

Procter & Gamble's international laundry detergent brand and the Tide equivalent in Europe, Latin America, and emerging markets, first launched in 1967.

American consumer goods brand owned by Church & Dwight, best known for baking soda-based products including toothpaste, laundry detergent, cat litter, and deodorant.

American premium interior and exterior paint and coatings brand owned by Masco Corporation.

Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.

American brand of paper towels manufactured by Procter and Gamble since 1965. Known as "the quicker picker-upper" for superior absorbency. P and G's flagship paper towel brand and one of its billion-dollar brands.

German water filtration brand providing water pitchers, filters, and water filtration systems for residential and commercial use to improve water taste and quality.

Premium exterior wood stain brand founded in 1877, acquired by Sherwin-Williams through the 2017 Valspar merger.

American dishwashing detergent brand known for its powerful cleaning action and automatic dishwasher formulations.

American toilet paper brand owned by Procter & Gamble, known for softness and the Charmin Bears advertising campaign.

American laundry detergent brand known for its color-safe formula, owned by Procter & Gamble.

Global cleaning products brand owned by Unilever, sold in over 50 countries. Founded in 1965, Cif is known for surface cleaners, cream cleaners, and the probiotic-powered Infinite Clean line launched in 2025.

American brand of household bleach and cleaning products, the leading bleach brand for disinfecting and whitening applications.

Global fabric softener brand launched by Unilever in 1969, sold in Europe, Asia, Latin America, and the Middle East.

Damage-free adhesive hanging strips and hooks brand owned by 3M Company, launched in 2002 and sold in over 100 countries.

American water bottle and drinkware brand known for AutoSeal spill-proof technology, owned by Newell Brands since 2007.

Procter & Gamble's dishwashing liquid brand, the leading US dish soap and the standard product used by wildlife rescue organizations for oil-spill animal cleaning.

American plumbing faucets and fixtures brand owned by Masco Corporation, offering kitchen and bathroom faucets, showerheads, and related plumbing products.

British antiseptic and hygiene brand launched in 1933, owned by Reckitt. Market leader in germ protection across 124 countries.

British household cleaning brand owned by Unilever, known for its bleach-based toilet and bathroom cleaners.

Procter & Gamble's fabric softener brand, the leading US fabric conditioner offering liquid softeners, dryer sheets, and in-wash scent boosters.

Consumer paint brand founded in 1907, owned by Sherwin-Williams and sold primarily through Walmart, Menards, and independent retailers.

American label maker brand owned by Newell Brands (NASDAQ: NWL). Founded in 1958. Market leader in labeling and organizational products, sold in over 100 countries. Known for LabelWriter and Rhino product lines.

Flagship water, hygiene, and infection prevention brand of Ecolab Inc., serving institutional customers across food service, healthcare, and hospitality in more than 170 countries.

American brand of adhesives, glue, and craft products owned by Newell Brands (NASDAQ: NWL). Known for its iconic white school glue and Elmer the Bull mascot. Founded in 1947 by Borden Chemical Company.

American brand of dry erase and wet erase markers manufactured by Newell Brands, known for classroom and office supplies.

Multipurpose all-purpose pour cleaner brand owned by Colgate-Palmolive, known for its long-lasting fragrance and effective cleaning performance. The number one all-purpose pour cleaner in the United States.

Air freshener and odor eliminator brand owned by Procter and Gamble, using cyclodextrin technology to trap odor molecules.

Dishwasher detergent brand owned by Reckitt, known for dishwashing tablets, gels, and additives sold globally.

Formula 409 is an American multi-purpose cleaner and degreaser brand owned by The Clorox Company (NYSE: CLX). Founded in 1957, the brand offers all-purpose cleaners, degreasers, and disinfectants for household and commercial use.

Procter & Gamble's value-tier laundry detergent brand known for its distinctive fragrance-forward positioning and the Flings detergent pod format.

American food storage and waste management brand providing plastic wrap, food storage bags, containers, and trash bags for household and commercial use.

German premium plumbing fixtures and showerhead manufacturer founded in 1901 in Schiltach, Germany, majority-owned by Masco Corporation (NYSE: MAS) with 68% ownership.

The Home Depot's live goods and garden retail department, the largest garden retail operation in the United States, selling plants, trees, soil, and outdoor products across roughly 2,350 stores.

Heated tobacco device system owned by Philip Morris International, the world's leading heat-not-burn product with approximately 76% global category share.

American charcoal and grilling fuel brand owned by The Clorox Company, known for charcoal briquettes and grilling products since 1920.

American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.

Aerosol spray paint brand founded in 1947, owned by Sherwin-Williams and the market leader in consumer spray paint.

Collectible art toy character created by Hong Kong artist Kasing Lung, produced and distributed by Pop Mart. Part of The Monsters series.

American disinfectant and household cleaning brand owned by Reckitt (LSE: RKT). Founded in 1889 in Germany. The leading surface disinfectant brand in the United States and Canada, with products including sprays, wipes, laundry disinfectant, and air sanitizers.

Walmart's private label brand for home goods, including furniture, bedding, kitchenware, home decor, storage, patio and garden, mattresses, and arts and crafts. Launched in 1996. One of the top three private label brands in the United States by household penetration. Available exclusively at Walmart stores and Walmart.com.

World's best-selling international cigarette brand, owned by Philip Morris International outside the United States and by Altria Group in the US.

Wood finishing brand founded in 1904, owned by Sherwin-Williams and the leading consumer wood stain brand in North America.

American household cleaning brand owned by Procter & Gamble, known for its all-purpose liquid cleaner and the Mr. Clean Magic Eraser, launched in 1958 with one of the most recognized mascots in advertising history.

Global laundry detergent brand owned by Unilever, sold under the Dirt Is Good platform in over 50 markets worldwide.

Household cleaning and personal care brand founded in 1898, best known for its dishwashing liquid. Owned by Colgate-Palmolive Company since the 1928 merger.

American ballpoint pen and writing instrument brand owned by Newell Brands since 2000. Known for smooth-writing pens and the double-heart logo.

Walmart's private label baby products brand offering diapers, wipes, infant formula, and baby care essentials since 1998.

American fine writing instruments brand founded in 1888, owned by Newell Brands (NASDAQ: NWL), known for iconic models including the Parker 51 and Jotter.

Walmart's private label office supplies brand offering affordable paper, writing instruments, folders, and organizational products.