
bubba is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia and listed on NASDAQ under ticker NWL. The brand sells oversized insulated mugs, tumblers, and water bottles known for large capacity and durability, positioned in the value-to-mid tier of the drinkware market. It sits inside Newell's food and commercial solutions segment alongside Rubbermaid.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| bubba | Newell Brands Inc. | Wholly owned |
bubba was founded as Bubba Brands in the late 1990s, built around a simple product idea: oversized insulated mugs with capacities larger than typical drinkware. Its signature big-capacity mugs and tumblers developed a following among customers who wanted durable, high-volume hydration products rather than standard-sized bottles.
Newell acquired the brand and folded it into its hydration portfolio alongside Contigo, giving it two complementary drinkware positions: Contigo for the commuter and lifestyle market, bubba for the big-capacity utility segment. The brand's products are sold through mass retailers, home improvement stores, and online channels.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Pmi Worldwide | USA | 1913 | Premium | Global | Unisex |
Market Positioning: bubba competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Newell Brands Inc., giving you alternative choices that support different corporate structures.
Household Consumer GoodsOwned by Evyap
Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.
Sanino is privately owned, unlike bubba which is under a publicly traded parent company.
Household Consumer GoodsOwned by Dart Container Corporation
American disposable cups and food service products brand, owned by Dart Container Corporation since 2012.
Solo is privately owned, unlike bubba which is under a publicly traded parent company.
Household Consumer GoodsOwned by Dotdash Meredith (IAC)
Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.
Better Homes & Gardens is privately owned, unlike bubba which is under a publicly traded parent company.
Household Consumer GoodsOwned by iSpring Water Systems, LLC
American water filtration brand founded in 2007 in Georgia, known for reverse osmosis systems, whole-house filters, and water softeners sold direct to consumers.
iSpring is privately owned, unlike bubba which is under a publicly traded parent company.
Household Consumer GoodsOwned by Cabinetworks Group
American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.
KraftMaid is privately owned, unlike bubba which is under a publicly traded parent company.
Household Consumer GoodsOwned by Ree Drummond
Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.
The Pioneer Woman is privately owned, unlike bubba which is under a publicly traded parent company.
Discover popular brands and companies in the Household & Consumer Goods category and related searches from other users.

American household cleaning brand launched in 1947 by Colgate-Palmolive, known for its powdered cleanser and the iconic "Stronger than dirt" tagline.

Procter & Gamble's international laundry detergent brand and the Tide equivalent in Europe, Latin America, and emerging markets, first launched in 1967.

American consumer goods brand owned by Church & Dwight, best known for baking soda-based products including toothpaste, laundry detergent, cat litter, and deodorant.