Is Sanino a subsidiary of Evyap?

Sanino is not a separate subsidiary. It is a wholly-owned brand within Evyap's product portfolio, operating as a product line under Evyap's corporate structure.

Is Sanino publicly traded?

No. Sanino is not publicly traded, and parent company Evyap is privately held by the founding Evyap family. There is no stock ticker for either entity.

When was Sanino first introduced?

Sanino was introduced by Evyap in approximately 1995 as the company expanded into oral care products.

What products does Sanino make?

Sanino is primarily known for toothpaste and oral care products. The brand focuses on affordable dental hygiene products for consumers in Ukraine and Eastern European markets.

Where is Sanino most popular?

Sanino is one of the most preferred toothpaste brands in Ukraine, according to Evyap's corporate communications. The brand also has presence in other Eastern European and Central Asian markets where Evyap operates.

Household & Consumer Goods

Who Owns Sanino?

Sanino is owned by Evyap, a privately held Turkish personal care and hygiene company founded in 1927 by Mehmet Rifat Evyap. Sanino is a toothpaste and oral care brand within Evyap's portfolio of seven consumer brands. Evyap is headquartered in Istanbul, Turkey, and operates manufacturing facilities in Turkey, Egypt, and Malaysia, serving over 100 countries worldwide.

Parent Company

Evyap

Founded

1995

Status

Private

Headquarters

Istanbul, Turkey

Sanino Timeline

1927

Evyap

Parent company established in Istanbul, Turkey

Company Founded

1995

Sanino

Founded by Evyap (internal development)

Founded

budgetmass marketEastern EuropeunisexOfficial Website

Who Owns Sanino?

Parent Company: Evyap
Ownership Type: Wholly owned
Company Type: Privately Held

Brand	Parent Company	Ownership Type
Sanino	Evyap	Wholly owned

Where to Buy

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Sanino on Amazon

History of Sanino

Founded: 1995
Founders: Evyap (internal development)

Sanino was introduced by Evyap in the mid-1990s as the company expanded beyond its core soap and personal wash categories into oral care. The brand was developed to offer affordable toothpaste products targeting emerging markets in Eastern Europe and Central Asia, where Evyap had established distribution channels through its other brands.

Evyap was founded in 1927 by Mehmet Rifat Evyap in Mersin, Turkey, beginning with soap production. Over nearly a century, the company expanded into personal care, household products, and cosmetics. In addition to its Turkish manufacturing base, Evyap opened a factory in Egypt in 2002 and a facility in Malaysia in 2014, creating a three-country production network.

Sanino is one of the most preferred toothpaste brands in Ukraine, according to Evyap's corporate communications. The brand has built market share in Ukraine and neighboring countries by offering affordable oral care products through established retail channels. Evyap's Arko brand holds a dominant position in pre-shave products in Russia, Ukraine, and Central Asia, and the company leverages the same distribution networks for Sanino.

In 2006, Evyap purchased Aromel Cosmetics, a Turkish fine fragrance company, expanding its portfolio into cosmetics. This acquisition did not directly affect Sanino but reflected Evyap's broader strategy of category diversification. Evyap's Duru and Arko brands were accepted into the Turquality program in 2006, a Turkish government initiative supporting brand internationalization.

In recent years, Sanino has continued to serve its core markets in Ukraine and Eastern Europe. The brand has not received the same level of marketing investment or product development attention as Evyap's flagship brands Duru and Arko, but it maintains a steady presence in affordable oral care.

About Evyap

What does Evyap own?
Evyap owns and operates 15 personal care brands including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia, and also operates Evyapport, Turkey's fourth largest private port. Evyap Life Chemistry, the oleochemical division, serves more than 600 customers across 55 countries. Evyap provides contracted manufacturing services for leading international brands.

Is Evyap publicly traded?
No, Evyap is a privately held company owned and controlled by the Evyap family. The company does not have publicly traded shares and is not listed on any stock exchange, allowing it to maintain long-term strategic focus without public market pressures.

Who founded Evyap?
Evyap was founded in 1927 by Mehmet Rıfat Evyap in Erzurum, Turkey. The company started as a small soap atelier and has grown into one of the world's leading personal care manufacturers under nearly a century of family leadership.

Where is Evyap headquartered?
Evyap is headquartered in Istanbul, Turkey, where the company maintains its corporate offices, research and development center, and primary strategic operations. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia.

How many brands does Evyap own?
Evyap owns 15 brands across personal care categories, including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. Together, these brands offer more than 500 products serving consumers in over 100 countries worldwide.

Who owns Evyap?
Evyap is owned by the Evyap family, descendants of founder Mehmet Rıfat Evyap. The company has remained under family ownership and control since its founding in 1927, with no external shareholders or public trading.

What is Evyap's market position?
Evyap ranks among the top 100 industrial companies in Turkey and holds dominant positions in soap markets across Eastern Europe and the Middle East. The company ranks among the top two soap brands in countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Activex is the clear leader in Turkey's liquid soap category.

Is Evyap sustainable?
Evyap maintains comprehensive sustainability practices with ISO 9001 quality management certification, GMP certification for cosmetics manufacturing, ISO 27001 information security certification, and RSPO certification for sustainable palm oil sourcing (Evyap Malaysia). The company focuses on environmental responsibility, resource efficiency, and regulatory compliance across its operations.

What is the new Evyap Indonesia plant?
In February 2026, Evyap opened a $130 million manufacturing facility in Indonesia's Sei Mangkei Special Economic Zone, North Sumatra. Operated by PT Evyap Sabun Indonesia, the plant produces palm oil-derived products including fatty acids, glycerin, soap noodles, and finished soap products. It has three production lines with a combined annual capacity of 650,000 tonnes and benefits from tax exemptions of up to 20 years.

Founded: 1927
Headquarters: Istanbul, Turkey
Company Type: Privately Held
Revenue: not publicly disclosed (private); Evyap Malaysia revenue RM2.3 billion (2025)
Employees: Approximately 3,000+

Visit Evyap website

View full company profile for Evyap

Where Is Sanino Made / Based?

Headquarters: Istanbul, Turkey
Manufacturing / Operations: Turkey, Egypt, Malaysia

Sanino Categories & Tags

Toothpaste Oral Care Personal Care Dental Hygiene Evyap Turkish Brand

Sanino Sustainability & Ethics

Sanino operates under Evyap's corporate sustainability framework. Evyap has implemented environmental initiatives across its manufacturing operations, including energy efficiency improvements, water conservation measures, and waste reduction programs at its facilities in Turkey, Egypt, and Malaysia.

Evyap maintains ethical sourcing standards for raw materials used in its products. The company states that it pays strict attention to the use of natural resources through innovative projects and investments, and conducts research and development focused on personal hygiene and care products.

Evyap complies with European manufacturing standards at all its production facilities. The company's participation in the Turquality program with its Duru and Arko brands since 2006 reflects its commitment to international quality standards, though Sanino is not part of the Turquality program.

No independently verified sustainability certifications specific to the Sanino brand have been publicly documented. Evyap does not publish brand-level ESG data for individual product lines.

Awards & Recognition

No independently verified awards specific to the Sanino brand have been publicly documented. The brand benefits from Evyap's broader corporate recognition as one of Turkey's leading personal care companies and a top 100 industrial firm.

Evyap's Duru and Arko brands were accepted into the Turquality program in 2006, a Turkish government-backed brand internationalization initiative. Sanino is not part of this program.

Sanino Recalls & Controversies

No major product recalls, regulatory actions, or controversies have been associated with the Sanino brand. The brand operates in a regulated category (oral care products) and must comply with cosmetic and personal care product safety regulations in each market where it is sold.

Evyap as a company has not been the subject of significant consumer protection lawsuits or regulatory enforcement actions that have been publicly reported.

Sanino Ownership: Pros & Cons

Advantages

+Affordable oral care products targeting price-sensitive consumers in emerging markets
+Backed by Evyap's manufacturing infrastructure across three countries
+Access to established distribution networks in Ukraine and Eastern Europe
+Part of a diversified brand portfolio reducing single-brand risk
+Benefits from Evyap's nearly century of personal care manufacturing expertise

Considerations

-Limited brand awareness outside Ukraine and Eastern European markets
-Smaller marketing investment compared to Evyap flagship brands Duru and Arko
-Private ownership structure limits external capital for expansion
-Competes against multinational oral care brands like Colgate and Signal with larger budgets
-Product range is narrow compared to full-line oral care competitors

Frequently Asked Questions About Sanino

Sources & Further Reading

Competitors to Sanino

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
Close-Up	Unilever	Netherlands	1967	Mass market	Global	Unisex
Colgate	Colgate Palmolive	USA	1873	Mass market	Global	All Genders
Pepsodent	Unilever	Netherlands	1915	Mass market	Global	Unisex
GibbsSister Brand	Evyap	Turkey	1985	Mass market	Europe	Mens
Aquafresh	Haleon	United Kingdom	1973	Mass market	Global	Unisex
Arm & Hammer	Church And Dwight	USA	1867	Mass market	United states	Unisex

baking-sodatoothpastelaundry

Competitive Analysis

Market Positioning: Sanino competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

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Domestos is owned by Unilever plc, a public company, a different structure than Sanino's parent.

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Fabuloso is owned by Colgate-Palmolive Company, a public company, a different structure than Sanino's parent.

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Who Owns Sanino?

Parent Company

Evyap

Founded

1995

Status

Private

Headquarters

Istanbul, Turkey