Who Owns Sanino?
Sanino is owned by Evyap, a privately held Turkish personal care company founded in 1927. Sanino is a household cleaning and personal care brand within Evyap's portfolio serving diverse consumer needs. The company is headquartered in Istanbul, Turkey.
Parent Company
Evyap
Founded
1995
Status
Private
Headquarters
Istanbul, Turkey
Who Owns Sanino?
- Parent Company: Evyap
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Sanino | Evyap | Wholly owned |
History of Sanino
- Founded: 1995
- Founders: Evyap (internal development)
Sanino was introduced by Evyap in 1995 as the company's entry into the household cleaning and multi-purpose personal care products market. The brand was developed to expand Evyap's presence beyond traditional soap categories into complementary household and personal care products, leveraging the company's manufacturing expertise and established distribution networks.
During the late 1990s and 2000s, Sanino expanded across Turkey and neighboring countries, establishing itself as a brand offering quality household cleaning and personal care solutions. The brand's success was driven by its focus on practical household needs, reliable quality, and competitive pricing. By the 2000s, Sanino had achieved market presence in numerous countries across Europe, Asia, and Middle East.
In recent years, Sanino has continued to evolve its product portfolio, introducing new formulations and expanding into complementary household and personal care categories. The brand has benefited from Evyap's investment in manufacturing efficiency and product innovation. Sanino represents Evyap's strategy of developing brands that serve comprehensive household and personal care needs while maintaining quality and affordability.
About Evyap
Evyap is a Turkish multinational personal care and hygiene company with over 95 years of history in soap and grooming product manufacturing. The company operates across multiple product categories including beauty soaps, deodorants, shaving products, body care, and household cleaning items. Evyap's portfolio includes more than 500 products distributed across its diverse brand family.
The company maintains a strong presence in international markets, particularly in Europe, Asia, Middle East, and Africa, where it ranks among the top two soap brands in numerous countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Evyap's success is built on its commitment to using natural resources efficiently and investing in research and development to meet evolving consumer needs in personal hygiene and grooming.
- Founded: 1927
- Headquarters: Istanbul, Turkey
- Company Type: Publicly Traded
Where Is Sanino Made / Based?
- Headquarters: Istanbul, Turkey
- Manufacturing / Operations: Turkey, Egypt, Malaysia
Brands Owned by Evyap
- Activex - Turkish brand of antibacterial and hygiene products manufactured and marketed by...
- Arko - Turkish brand of men's grooming and shaving products manufactured and marketed b...
- Duru - Turkish brand of beauty and bath soaps manufactured and marketed by Evyap, known...
- Evy Baby - Turkish brand of baby care and gentle personal care products manufactured and ma...
- Fax - Turkish brand of soap and personal care products manufactured and marketed by Ev...
- Gibbs - Turkish brand of personal care and grooming products manufactured and marketed b...
Sanino Ownership: Pros & Cons
Advantages
- +Diverse product portfolio serving multiple household and personal care needs
- +Access to Evyap's extensive research and development resources
- +Commitment to quality and practical household solutions
- +Efficient global manufacturing and distribution network across three continents
- +Competitive pricing supported by Evyap's manufacturing scale and efficiency
- +Established presence in multiple international markets
Considerations
- -Limited brand awareness in Western markets compared to multinational household brands
- -Smaller marketing budgets relative to major global consumer goods companies
- -Private ownership structure limits external capital access for rapid expansion
- -Regional market concentration in specific geographies
- -Less extensive retail distribution in premium household product channels
- -Dependency on Evyap's corporate strategy and resource allocation
Frequently Asked Questions About Sanino
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Sanino
No direct competitors found in the same category. This could be because Saninooperates in a unique market segment or we're still building our competitor database.
Jobs at Evyap
Latest News About Sanino
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