Who Owns Fax?

• Parent Company: Evyap
• Ownership Type: Wholly owned
• Company Type: Privately Held

• Founded: 1970
• Founders: Evyap (internal development)

• Founded: 1927
• Headquarters: Istanbul, Turkey
• Company Type: Privately Held
• Revenue: not publicly disclosed
• Employees: Approximately 3,000-4,000

Visit Evyap website

• Headquarters: Istanbul, Turkey
• Manufacturing / Operations: Turkey, Egypt, Malaysia

Fax operates under Evyap's comprehensive sustainability framework, which emphasizes environmental responsibility, ethical manufacturing practices, and affordable access to quality personal care products. As a mass-market soap and personal care brand, Fax's sustainability efforts focus on sustainable packaging, natural ingredients, and responsible manufacturing processes.

Evyap has implemented significant environmental initiatives across its manufacturing facilities, including energy-efficient production processes, water conservation measures, and waste reduction programs. The company has committed to reducing its environmental footprint through sustainable packaging designs and increased use of recycled materials in Fax product packaging. Fax products are formulated with natural ingredients and biodegradable formulas that minimize environmental impact while maintaining effectiveness and affordability.

The company maintains strict quality control and ethical sourcing standards for all raw materials used in Fax products. Evyap works with suppliers who demonstrate commitment to sustainable agriculture and ethical business practices, ensuring that ingredients like plant oils and natural extracts are sourced responsibly. The company has implemented comprehensive safety testing protocols to ensure all products meet international personal care safety standards while remaining affordable for mass-market consumers.

Fax's commitment to affordability and accessibility aligns with Evyap's mission to provide quality personal care products to diverse consumer segments while maintaining environmental responsibility and ethical business practices.

Fax has received recognition for its success in providing affordable quality personal care products across multiple international markets. The brand's focus on accessibility and value has earned it consumer trust and market leadership positions in several regions.

- Market Leadership Recognition: Fax has been acknowledged for its strong market positions in soap and personal care categories across Turkey, Eastern Europe, and Middle Eastern markets, demonstrating the brand's success in serving value-conscious consumers effectively.

- Quality and Value Recognition: The brand has received recognition from consumer organizations and market research firms for successfully balancing product quality with affordability, making personal care accessible to diverse consumer segments.

- Distribution Excellence: Fax has been recognized for its efficient distribution network and market penetration strategies, which have enabled the brand to reach consumers across multiple geographic regions and retail channels.

- Brand Trust Awards: The brand has earned recognition from consumer groups for maintaining consistent product quality and safety standards over its 50+ year history in the personal care market.

- International Expansion Success: Fax's successful expansion into European, Asian, and Middle Eastern markets has been acknowledged within the personal care industry as an example of effective international brand development for mass-market products.

Fax has maintained a strong safety record throughout its 50+ year history, with no major product recalls or significant controversies that have substantially affected the brand's reputation. The brand's focus on quality, affordability, and safety has contributed to its clean operational record.

Product Safety Record: Fax has not faced any major product recalls related to safety issues or harmful ingredients. The brand's commitment to quality control and adherence to international personal care safety standards has helped maintain consumer trust across multiple markets.

Regulatory Compliance: The brand has maintained compliance with personal care product regulations in the markets where it operates, including European Union cosmetic regulations and Turkish consumer protection standards. No significant regulatory enforcement actions have been reported.

Market Competition Challenges: Fax has faced competitive pressure from both multinational personal care brands and local competitors, though these competitive challenges have not resulted in any controversies or ethical issues.

Ingredient Safety Questions: Like many personal care brands, Fax has faced questions from consumers about ingredient safety and environmental impact, though the brand's focus on natural ingredients and biodegradable formulas has helped address these concerns.

Supply Chain Transparency: As part of a private company, Fax has faced some questions about supply chain transparency, though Evyap's commitment to quality control and ethical sourcing practices has helped maintain the brand's reputation.

Affordability vs. Quality Perception: The brand has occasionally faced questions about whether its low price point indicates lower quality, though Fax has consistently maintained product safety and effectiveness standards while keeping products affordable.

Overall, Fax's clean record and focus on accessible, quality personal care products have contributed to its trusted status among consumers in the markets where it operates.