Who Owns Fax?

Fax was introduced by Evyap in 1970 as a soap and personal care brand designed to serve consumers seeking quality products at affordable prices. This founding vision demonstrated exceptional insight into the growing demand for affordable personal care solutions while establishing a distinctive approach that would define the personal care category for generations. The brand was developed to expand Evyap's market reach beyond its flagship brands, leveraging the company's manufacturing expertise and established distribution networks to serve price-conscious consumers across multiple markets. This strategic positioning demonstrated Fax's exceptional ability to create differentiated personal care solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

During the 1970s and 1980s, Fax expanded across Turkey and neighboring countries, establishing itself as a trusted brand known for quality and value. This period of excellence demonstrated Fax's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple personal care segments. The brand's success was driven by its competitive pricing, reliable quality, and effective distribution through retail channels. This strategic diversification demonstrated Fax's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the personal care industry. By the 1990s, Fax had achieved strong market positions in numerous countries across Europe, Asia, and Middle East, becoming one of Evyap's top-performing brands in international markets.

In the 2000s and beyond, Fax continued to maintain its market presence while adapting to changing consumer preferences and retail environments. This continued evolution demonstrated Fax's exceptional ability to maintain market relevance while adapting to changing personal care requirements and technological advancements. The brand benefited from Evyap's investment in manufacturing efficiency and supply chain optimization, allowing it to maintain competitive pricing while preserving product quality. This continued excellence demonstrates Fax's exceptional ability to maintain market leadership while adapting to changing personal care dynamics and regulatory requirements. Fax represents Evyap's strategy of operating multiple brands at different price points to serve diverse consumer segments and maximize market coverage. The brand's continued success represents a significant milestone in the evolution of personal care and consumer-focused hygiene solutions.