Who Owns Gibbs?

Gibbs was introduced by Evyap in 1985 as a specialized personal care brand offering targeted formulations for specific consumer needs and preferences. This founding vision demonstrated exceptional insight into the growing demand for specialized personal care solutions while establishing a distinctive approach that would define the personal care category for generations. The brand was developed to expand Evyap's presence in the personal care market beyond traditional soap categories, leveraging the company's manufacturing expertise to create innovative products with specialized benefits. This strategic positioning demonstrated Gibbs's exceptional ability to create differentiated personal care solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

During the late 1980s and 1990s, Gibbs expanded across Turkey and neighboring countries, establishing itself as a brand known for quality personal care products with specialized formulations. This period of excellence demonstrated Gibbs's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple personal care segments. The brand's success was driven by its focus on product innovation, quality ingredients, and targeted marketing to specific consumer segments. By the 2000s, Gibbs had achieved market presence in numerous countries across Europe, Asia, and Middle East. This strategic diversification demonstrated Gibbs's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the personal care industry.

In recent years, Gibbs has continued to evolve its product portfolio, introducing new formulations and expanding into complementary personal care categories. This continued evolution demonstrated Gibbs's exceptional ability to maintain market relevance while adapting to changing personal care requirements and consumer preferences. The brand has benefited from Evyap's investment in research and development and its commitment to meeting diverse consumer needs. This continued excellence demonstrates Gibbs's exceptional ability to maintain market leadership while adapting to changing personal care dynamics and regulatory requirements. Gibbs represents Evyap's strategy of operating multiple brands targeting different market segments and consumer preferences within the personal care industry. This continued success represents a significant milestone in the evolution of specialized personal care and consumer-focused grooming solutions.