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  1. Home
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  3. Beauty & Personal Care
  4. Gibbs
Gibbs logo
Beauty & Personal Care

Who Owns Gibbs?

Gibbs is owned by Evyap, a privately held Turkish personal care company founded in 1927 by Mehmet Rifat Evyap and headquartered in Istanbul, Turkey. Evyap introduced the Gibbs brand in 1985 as a men's grooming and personal care line. Gibbs products are manufactured at Evyap facilities in Turkey, Egypt, and Malaysia and sold in over 100 countries. Evyap is privately held by the Evyap family and is not listed on any stock exchange. The company is one of the world's largest soap manufacturers with a portfolio of seven brands including Duru, Arko, and Gibbs.

Parent Company

Evyap

Founded

1985

Status

Private

Headquarters

Istanbul, Turkey

Gibbs Timeline

1927
Evyap

Parent company established in Istanbul, Turkey

Company Founded
1985

Gibbs

Founded by Evyap (internal development)

Founded
budgetmass marketEuropemensOfficial Website

Who Owns Gibbs?

  • Parent Company: Evyap
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
GibbsEvyapWholly owned

Where to Buy

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AmazonGibbs on Amazon

History of Gibbs

  • Founded: 1985
  • Founders: Evyap (internal development)

Evyap introduced the Gibbs brand in 1985 to expand beyond its traditional soap categories into men's grooming and personal care. The brand was developed to leverage Evyap's manufacturing expertise in personal care products while targeting a specific consumer segment: men seeking affordable grooming products.

Through the late 1980s and 1990s, Gibbs expanded across Turkey and neighboring countries. The brand established itself in Eastern Europe, the Middle East, and Central Asia, regions where Evyap had strong distribution networks. Gibbs focused on product innovation, quality ingredients, and targeted marketing to specific consumer segments.

By the 2000s, Gibbs had achieved market presence in numerous countries across Europe, Asia, and the Middle East. The brand expanded its product line to include shaving foams, deodorants, aftershaves, and other grooming products. Gibbs benefited from Evyap's investment in research and development and its manufacturing scale, which allowed competitive pricing in mass-market segments.

Gibbs represents Evyap's strategy of operating multiple brands targeting different market segments. While Duru focuses on beauty soaps, Arko on men's shaving, and Activex on antibacterial products, Gibbs targets the broader men's personal care segment with a range of grooming products.

About Evyap

What does Evyap own?
Evyap owns and operates 15 personal care brands including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia, and also operates Evyapport, Turkey's fourth largest private port. Evyap Life Chemistry, the oleochemical division, serves more than 600 customers across 55 countries. Evyap provides contracted manufacturing services for leading international brands.

Is Evyap publicly traded?
No, Evyap is a privately held company owned and controlled by the Evyap family. The company does not have publicly traded shares and is not listed on any stock exchange, allowing it to maintain long-term strategic focus without public market pressures.

Who founded Evyap?
Evyap was founded in 1927 by Mehmet Rıfat Evyap in Erzurum, Turkey. The company started as a small soap atelier and has grown into one of the world's leading personal care manufacturers under nearly a century of family leadership.

Where is Evyap headquartered?
Evyap is headquartered in Istanbul, Turkey, where the company maintains its corporate offices, research and development center, and primary strategic operations. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia.

How many brands does Evyap own?
Evyap owns 15 brands across personal care categories, including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. Together, these brands offer more than 500 products serving consumers in over 100 countries worldwide.

Who owns Evyap?
Evyap is owned by the Evyap family, descendants of founder Mehmet Rıfat Evyap. The company has remained under family ownership and control since its founding in 1927, with no external shareholders or public trading.

What is Evyap's market position?
Evyap ranks among the top 100 industrial companies in Turkey and holds dominant positions in soap markets across Eastern Europe and the Middle East. The company ranks among the top two soap brands in countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Activex is the clear leader in Turkey's liquid soap category.

Is Evyap sustainable?
Evyap maintains comprehensive sustainability practices with ISO 9001 quality management certification, GMP certification for cosmetics manufacturing, ISO 27001 information security certification, and RSPO certification for sustainable palm oil sourcing (Evyap Malaysia). The company focuses on environmental responsibility, resource efficiency, and regulatory compliance across its operations.

What is the new Evyap Indonesia plant?
In February 2026, Evyap opened a $130 million manufacturing facility in Indonesia's Sei Mangkei Special Economic Zone, North Sumatra. Operated by PT Evyap Sabun Indonesia, the plant produces palm oil-derived products including fatty acids, glycerin, soap noodles, and finished soap products. It has three production lines with a combined annual capacity of 650,000 tonnes and benefits from tax exemptions of up to 20 years.

  • Founded: 1927
  • Headquarters: Istanbul, Turkey
  • Company Type: Privately Held
  • Revenue: not publicly disclosed (private); Evyap Malaysia revenue RM2.3 billion (2025)
  • Employees: Approximately 3,000+

Visit Evyap website

View full company profile for Evyap

Where Is Gibbs Made / Based?

  • Headquarters: Istanbul, Turkey
  • Manufacturing / Operations: Turkey, Egypt, Malaysia

Gibbs Categories & Tags

Personal CareGroomingMens GroomingShavingEvyapTurkish Brand

Gibbs Sustainability & Ethics

Gibbs's sustainability practices fall under Evyap's corporate sustainability framework. Evyap does not publish brand-level sustainability data for Gibbs.

  • Manufacturing Practices: Evyap has implemented water recycling systems and energy-efficient equipment upgrades at its manufacturing facilities in Turkey, Egypt, and Malaysia. The company has established goals for reducing carbon emissions across its manufacturing operations.
  • Packaging: Gibbs products primarily use traditional plastic packaging. Evyap has been working to transition to more sustainable packaging materials, though progress has been limited for personal care products due to regulatory requirements.
  • Formulation: Gibbs has been working to develop more environmentally friendly formulations, including biodegradable ingredients where possible and reducing the use of harmful chemicals.
  • Ethical Sourcing: Evyap has established guidelines for responsible sourcing that apply across all its brands, including Gibbs. The company works with suppliers who adhere to its ethical sourcing standards.
  • Regulatory Compliance: Gibbs complies with EU Cosmetics Regulation, Turkish personal care standards, and other relevant regulatory frameworks in the markets where it operates.

Evyap does not publish a standalone sustainability report. The company's private ownership means it is not subject to public market ESG reporting requirements.

Awards & Recognition

Gibbs has not received specific formal industry awards. The brand's recognition comes from its sustained market presence in the regions where it operates.

  • Market Presence in Over 100 Countries: Gibbs products are sold across Europe, Asia, the Middle East, and Africa through Evyap's distribution network.
  • Part of Evyap's Portfolio Since 1985: Gibbs has been part of Evyap's brand portfolio for 40 years, contributing to the company's position as one of the world's largest soap and personal care manufacturers.
  • Men's Grooming Market Position: Gibbs holds a meaningful market share in men's personal care in several Eastern European and Central Asian markets, though specific market share data is not publicly available.

Gibbs Recalls & Controversies

Gibbs has maintained a clean product safety record with no major recalls or significant controversies reported.

  • No Major Recalls: Gibbs has not been subject to major regulatory enforcement actions or product recalls. The brand benefits from Evyap's quality control systems, which include regular product testing and ingredient verification.
  • Regulatory Compliance: Gibbs complies with EU Cosmetics Regulation, Turkish personal care standards, and other relevant regulatory frameworks. Evyap maintains compliance monitoring programs across all its brands.
  • Plastic Packaging: Like all personal care brands using plastic packaging, Gibbs contributes to plastic waste. This is an industry-wide issue rather than a brand-specific controversy. Evyap has been working to transition to more sustainable packaging materials.

Brands Owned by Evyap

ActivexBeauty Personal Care

Activex

Owned by Evyap

Turkish antibacterial soap and personal hygiene brand owned by Evyap, one of Turkey's largest consumer goods manufacturers. Activex uses silver ion technology and is sold primarily in Turkey and Middle Eastern markets.

antibacterialsoappersonal-hygiene
ArkoBeauty Personal Care

Arko

Owned by Evyap

Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.

shavingsoapmens
DuruBeauty Personal Care

Duru

Owned by Evyap

Turkish beauty and bath soap brand manufactured by Evyap. Sold in over 100 countries. Known for natural ingredients including olive oil, shea butter, and coconut. Market leader in Eastern Europe and Central Asia.

soapbeautybath
Evy BabyBaby Care

Evy Baby

Owned by Evyap

Turkish brand of baby care and gentle personal care products manufactured by Evyap, formulated for sensitive infant skin. Sold in over 100 countries across Europe, Asia, the Middle East, and Africa.

babycaregentle
FaxBeauty Personal Care

Fax

Owned by Evyap

Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.

soappersonal-careaffordable
SaninoHousehold Consumer Goods

Sanino

Owned by Evyap

Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.

toothpasteoral-carepersonal-care
View all brands owned by Evyap

Gibbs Ownership: Pros & Cons

Advantages

  • +Backed by Evyap's manufacturing scale and distribution network across over 100 countries
  • +Affordable pricing in the mass-market men's grooming segment
  • +Evyap's nearly 100 years of personal care manufacturing experience (founded 1927)
  • +Strong market presence in Eastern Europe, Middle East, and Central Asia
  • +Part of a diverse brand portfolio that shares manufacturing infrastructure

Considerations

  • -Limited brand awareness in Western markets compared to Gillette, Nivea, and Old Spice
  • -Smaller marketing budgets than multinational competitors
  • -Private ownership limits access to external capital for rapid expansion
  • -Regional market concentration in specific geographies
  • -No brand-level sustainability reporting published
  • -Competes with sister brand Arko in some men's grooming categories

Frequently Asked Questions About Gibbs

Sources & Further Reading

  • Evyap Official Website -
  • Evyap Corporate Information -
  • Evyap Brands Portfolio -
  • Evyap Corporate Social Responsibility -
  • Turkey Personal Care Products Market Analysis -
  • European Environment Agency: Turkey Country Profile -
  • Wikipedia: Evyap -

Competitors to Gibbs

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
AxeAxe
Unilever
United Kingdom
1983
Mid marketGlobalMens
GilletteGillette
Procter Gamble
USA
1901
Market leader-declining-shareGlobalMens
SchickSchick
Edgewell Personal Care
USA
1926
Number twoGlobalMale
Wilkinson SwordWilkinson Sword
Edgewell Personal Care
United States
1772
Mass marketEuropeAll Genders
SaninoSaninoSister Brand
Evyap
Turkey
1995
Mass marketEastern europeUnisex
VenusVenus
Procter Gamble
USA
2001
Market leaderGlobalFemale

Learn More About Competitors

AxeBeauty Personal Care

Axe

Owned by Unilever plc

Male grooming brand owned by Unilever, known for body spray and deodorant products.

deodorantbody-spraygrooming
GilletteBeauty Personal Care

Gillette

Owned by Procter & Gamble Company

American safety razor and men's grooming brand founded in 1901 by King Camp Gillette. Owned by Procter and Gamble (NYSE: PG) since 2005. The leading razor brand in the US with approximately 50% market share, facing growing competition from direct-to-consumer brands like Harry's and Dollar Shave Club.

groomingrazorsshaving
SchickBeauty Personal Care

Schick

Owned by Edgewell Personal Care Company

American razor and shaving brand founded in 1926 by Colonel Jacob Schick, the primary competitor to Gillette in the US and global men's and women's shaving market. Owned by Edgewell Personal Care Company (NYSE: EPC).

razorsshavingpersonal-care
Wilkinson SwordBeauty Personal Care

Wilkinson Sword

Owned by Edgewell Personal Care Company

One of the world's oldest razor brands, founded in London in 1772. Now owned by Edgewell Personal Care and sold primarily in European and international markets as the equivalent of Schick.

razorsshavingpersonal-care
SaninoHousehold Consumer Goods

Sanino

Owned by Evyap

Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.

toothpasteoral-carepersonal-care
VenusBeauty Personal Care

Venus

Owned by Procter & Gamble Company

Women's razor and shaving brand owned by Procter and Gamble, launched in 2001 as a Gillette sub-brand. The leading women's razor brand in the United States and many international markets.

razorsshavingpersonal-care

Competitive Analysis

Market Positioning: Gibbs competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Gibbs

Looking for brands with different ownership structures? These similar brands are not owned by Evyap, giving you alternative choices that support different corporate structures.

Great ClipsBeauty Personal Care

Great Clips

Owned by Great Clips, Inc.

Value hair salon franchise brand owned by Great Clips, Inc. and operated through more than 4,400 franchisee-owned salons.

hair-salonshaircutsfranchising
Privately Owned

Great Clips operates independently without a large parent corporation.

Close-UpBeauty Personal Care

Close-Up

Owned by Unilever plc

Global oral care brand owned by Unilever, launched in 1967 as the world's first transparent gel toothpaste.

toothpasteoral-caredental
Publicly Traded

Close-Up is owned by Unilever plc, a public company, a different structure than Gibbs's parent.

Old SpiceBeauty Personal Care

Old Spice

Owned by Procter & Gamble Company

American mens grooming brand known for deodorants, body washes, and viral marketing campaigns. Owned by Procter and Gamble.

mens-groomingdeodorantantiperspirant
Publicly Traded

Old Spice is owned by Procter & Gamble Company, a public company, a different structure than Gibbs's parent.

Pond'sBeauty Personal Care

Pond's

Owned by Unilever plc

Global mass-market skincare brand owned by Unilever, founded in 1846 and known for cold cream, vanishing cream, and affordable skincare products sold in over 50 countries.

skincarecold-creambeauty
Publicly Traded

Pond's is owned by Unilever plc, a public company, a different structure than Gibbs's parent.

Simply BasicBeauty Personal Care

Simply Basic

Owned by Walmart Inc.

Walmart's private label brand offering essential personal care and beauty products designed to meet everyday needs at affordable prices.

personal-carebeautyessential-products
Publicly Traded

Simply Basic is owned by Walmart Inc., a public company, a different structure than Gibbs's parent.

CamayBeauty Personal Care

Camay

Owned by Unilever plc

American soap brand known for its moisturizing properties, floral scents, and gentle cleansing formulations.

moisturizing-soapfloral-soapbeauty-soap
Publicly Traded

Camay is owned by Unilever plc, a public company, a different structure than Gibbs's parent.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team