Who Owns Arko?
Arko is owned by Evyap, a privately held Turkish personal care company founded in 1927. Arko was introduced in the 1950s as a men's grooming brand specializing in shaving soaps and pre-shave products. The brand is headquartered in Istanbul, Turkey, and has become a global leader in affordable men's shaving products.
Parent Company
Evyap
Founded
1957
Status
Private
Headquarters
Istanbul, Turkey
Who Owns Arko?
- Parent Company: Evyap
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Arko | Evyap | Wholly owned |
History of Arko
- Founded: 1957
- Founders: Evyap (internal development)
Arko was introduced by Evyap in 1957 as the company's entry into the men's grooming market, specifically targeting the shaving soap category. The brand was developed to provide affordable, high-quality shaving products using traditional soap-making methods combined with modern manufacturing techniques. Arko's iconic packaging and simple formulation quickly gained popularity among consumers seeking reliable, economical shaving solutions.
During the 1960s and 1970s, Arko expanded significantly across Turkey and the Middle East, establishing itself as a market leader in men's shaving products. The brand's success was driven by its competitive pricing, reliable quality, and effective marketing that resonated with male consumers. By the 1980s, Arko had achieved dominant market positions in pre-shave and shaving soap categories across numerous countries.
In the 1990s and 2000s, Arko continued to innovate its product line, introducing shaving creams, foams, and aftershave products while maintaining its core strength in shaving soaps. The brand expanded into new geographic markets and adapted its product offerings to meet regional preferences. In recent years, Arko has benefited from growing consumer interest in traditional wet shaving methods and natural grooming products, positioning the brand as an affordable alternative to premium shaving brands while maintaining quality standards.
About Evyap
Evyap is a Turkish multinational personal care and hygiene company with over 95 years of history in soap and grooming product manufacturing. The company operates across multiple product categories including beauty soaps, deodorants, shaving products, body care, and household cleaning items. Evyap's portfolio includes more than 500 products distributed across its diverse brand family.
The company maintains a strong presence in international markets, particularly in Europe, Asia, Middle East, and Africa, where it ranks among the top two soap brands in numerous countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Evyap's success is built on its commitment to using natural resources efficiently and investing in research and development to meet evolving consumer needs in personal hygiene and grooming.
- Founded: 1927
- Headquarters: Istanbul, Turkey
- Company Type: Publicly Traded
Where Is Arko Made / Based?
- Headquarters: Istanbul, Turkey
- Manufacturing / Operations: Turkey, Egypt, Malaysia
Brands Owned by Evyap
- Activex - Turkish brand of antibacterial and hygiene products manufactured and marketed by...
- Duru - Turkish brand of beauty and bath soaps manufactured and marketed by Evyap, known...
- Evy Baby - Turkish brand of baby care and gentle personal care products manufactured and ma...
- Fax - Turkish brand of soap and personal care products manufactured and marketed by Ev...
- Gibbs - Turkish brand of personal care and grooming products manufactured and marketed b...
- Sanino - Turkish brand of household cleaning and personal care products manufactured and ...
Arko Ownership: Pros & Cons
Advantages
- +Nearly 70 years of brand heritage and consumer trust in men's grooming category
- +Dominant market positions in shaving soap and pre-shave product categories globally
- +Access to Evyap's extensive research and development in grooming formulations
- +Efficient global manufacturing and distribution network across three continents
- +Iconic brand recognition and loyal consumer base, particularly in traditional wet shaving communities
- +Competitive pricing supported by Evyap's manufacturing scale and efficiency
Considerations
- -Limited brand awareness in some Western markets compared to premium grooming brands
- -Smaller marketing budgets relative to major multinational consumer goods companies
- -Private ownership structure limits external capital access for rapid expansion
- -Regional market concentration in specific geographies
- -Less extensive retail distribution in premium grooming channels
- -Dependency on Evyap's corporate strategy and resource allocation
Frequently Asked Questions About Arko
Competitors to Arko
No direct competitors found in the same category. This could be because Arkooperates in a unique market segment or we're still building our competitor database.
Jobs at Evyap
Latest News About Arko
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