Who Owns 160over90?
160over90 is owned by Endeavor Group Holdings, a global sports and entertainment company. 160over90 is a marketing and PR agency specializing in branding, advertising, and experiential marketing for entertainment and sports. Endeavor acquired 160over90 in January 2018 for approximately $200 million, making it a wholly-owned subsidiary of Endeavor Group Holdings, which was taken private by Silver Lake in March 2025.
Parent Company
Endeavor Group Holdings
Acquired
2018
Status
Private
Headquarters
Philadelphia, Pennsylvania, USA
Who Owns 160over90?
- Parent Company: Endeavor Group Holdings
- Ownership Type: Wholly owned
- Acquisition Year: 2018
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| 160over90 | Endeavor Group Holdings | Wholly owned |
History of 160over90
- Founded: 2005
- Founders: John Campanella
- Acquired by Endeavor Group Holdings: 2018
160over90 was founded in 2005 by John Campanella and other marketing professionals in Philadelphia. The agency quickly established itself as a leading marketing and PR firm specializing in branding and advertising for entertainment and sports clients. 160over90 developed expertise in creating innovative marketing campaigns and experiential events for major entertainment and sports brands.
Throughout the 2010s, 160over90 expanded its client base and geographic reach, establishing offices in major markets and building a reputation for creative excellence and strategic marketing. The agency became known for its work with leading entertainment and sports properties, developing comprehensive branding and marketing strategies.
In January 2018, Endeavor Group Holdings completed its acquisition of 160over90 for approximately $200 million. CEO John Campanella noted that Endeavor completed the purchase in less than two months. This acquisition was strategically important for Endeavor, allowing the company to expand its marketing and branding capabilities and strengthen its position as a comprehensive sports and entertainment company.
Following the acquisition, 160over90 continues to operate as a distinct brand within Endeavor's portfolio, maintaining its focus on marketing and PR services while benefiting from Endeavor's extensive entertainment and sports industry relationships.
About Endeavor Group Holdings
Who owns Endeavor?
Endeavor Group Holdings is owned by Silver Lake Partners, a technology-focused private equity firm that completed its acquisition of Endeavor in March 2025. The company is no longer publicly traded.
Does Endeavor own UFC and WWE?
No longer directly. UFC and WWE were combined into TKO Group Holdings (NYSE: TKO) in 2023, a separately publicly traded company. Endeavor held a majority stake in TKO but announced plans to divest this stake in 2024.
Is Endeavor publicly traded?
No, Endeavor was taken private by Silver Lake Partners in March 2025. It was previously traded on NYSE under ticker EDR from April 2021 to March 2025.
What is WME?
WME (William Morris Endeavor) is one of the world's largest talent agencies, representing actors, directors, musicians, athletes, and other talent. WME was formed in 2009 through the merger of the William Morris Agency and Endeavor Talent Agency.
When was Endeavor founded?
Endeavor Talent Agency was founded in 1995 by Ari Emanuel and colleagues. The current Endeavor Group Holdings emerged from the 2013 merger of WME and IMG, with the Endeavor name adopted in 2017.
- Founded: 1995
- Headquarters: Beverly Hills, California, USA
- Company Type: Publicly Traded
Where Is 160over90 Made / Based?
- Headquarters: Philadelphia, Pennsylvania, USA
- Manufacturing / Operations: United States, International
Brands Owned by Endeavor Group Holdings
160over90 Ownership: Pros & Cons
Advantages
- +Access to Endeavor's extensive entertainment and sports industry relationships
- +Integration with major sports properties (UFC, WWE) and talent agency (WME)
- +Strong reputation for creative excellence in sports and entertainment marketing
- +Broad service offering spanning brand strategy, PR, experiential, and advertising
- +Financial backing from Endeavor and Silver Lake
Considerations
- -Dependency on Endeavor's corporate strategy and priorities
- -Competition from other major marketing and PR agencies
- -Niche positioning in sports/entertainment may limit diversification
- -Private ownership (post Silver Lake deal) reduces transparency
- -Integration challenges within a large corporate conglomerate
Frequently Asked Questions About 160over90
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