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  4. UFC
UFC logo
Sports

Who Owns UFC?

UFC is owned by TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. Endeavor Group Holdings (NYSE: EDR) is the majority owner of TKO. UFC generated $1.5 billion in revenue in full year 2025 and $535.7 million in Q2 2026, up 29 percent year-over-year. In January 2026, UFC began a seven-year, $7.7 billion media rights agreement with Paramount Skydance, moving events to Paramount+ and CBS. TKO acquired IMG, On Location, and PBR from Endeavor on February 28, 2025, for $3.25 billion. UFC hosted UFC Freedom 250 at the White House on June 14, 2026.

Parent Company

Endeavor Group Holdings

Acquired

2021

Status

Publicly Traded

Headquarters

Las Vegas, Nevada, USA

UFC Timeline

1993

UFC

Founded by Art Davie, Rorion Gracie

Founded
2021
Acquired by Endeavor Group Holdings

Endeavor Group Holdings acquired UFC

Acquired
premiumpremiumGlobalall-agesenvironmental operationsfighter welfare programscommunity engagementOfficial Website

Who Owns UFC?

  • Parent Company: Endeavor Group Holdings
  • Ownership Type: Wholly owned
  • Acquisition Year: 2021
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
UFCEndeavor Group HoldingsWholly owned

Where to Buy

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AmazonUFC on Amazon

History of UFC

  • Founded: 1993
  • Founders: Art Davie, Rorion Gracie
  • Acquired by Endeavor Group Holdings: 2021

UFC was founded in 1993 by Art Davie and Rorion Gracie as a single-night tournament to determine which martial arts discipline was most effective in real combat. UFC 1 was held on November 12, 1993, at the McNichols Sports Arena in Denver, Colorado, featuring eight fighters representing different martial arts disciplines. Royce Gracie, representing Brazilian jiu-jitsu, won the tournament.

Early UFC events were controversial. Senator John McCain characterized the events as "human cockfighting" and lobbied cable companies to drop UFC pay-per-view broadcasts. The organization was banned from cable pay-per-view in the late 1990s.

In 2001, Zuffa, LLC, formed by Las Vegas casino executives Frank Fertitta III and Lorenzo Fertitta along with Dana White, acquired UFC for approximately $2 million. They worked with state athletic commissions to develop the Unified Rules of Mixed Martial Arts, providing a regulatory framework that allowed UFC events to be sanctioned and broadcast legally.

The launch of The Ultimate Fighter reality television series on Spike TV in 2005 was a pivotal moment, introducing MMA to a broad television audience. UFC's pay-per-view business grew substantially through the late 2000s.

In 2016, WME-IMG (later renamed Endeavor) acquired Zuffa for approximately $4 billion. In 2023, Endeavor merged UFC with WWE under TKO Group Holdings, which completed its IPO in September 2023.

In January 2026, UFC began a landmark seven-year, $7.7 billion media rights agreement with Paramount Skydance Corporation. The deal moves UFC away from the traditional pay-per-view model to streaming on Paramount+, making all 13 flagship events and 30 Fight Nights available to subscribers at no additional cost. Four major events per year also air on CBS.

On June 14, 2026, UFC hosted UFC Freedom 250 at the White House, the first professional sporting event held at the White House, commemorating the 250th anniversary of the United States. The event was announced by President Donald Trump and UFC CEO Dana White.

About Endeavor Group Holdings

Who owns Endeavor?
Endeavor Group Holdings is owned by Silver Lake Partners, a technology-focused private equity firm, which completed its acquisition on March 24, 2025. Silver Lake partnered with the Endeavor management team and additional co-investors. Shareholders received $27.50 per share in cash. Silver Lake had been an investor in Endeavor since 2012 and describes it as the single largest position in its global portfolio.

Does Endeavor own UFC and WWE?
Endeavor retains a controlling ownership stake in TKO Group Holdings (NYSE: TKO), which owns UFC and WWE. TKO was formed in September 2023 by combining UFC and WWE into a single publicly traded company. Endeavor does not directly own UFC or WWE; they are held through TKO, which trades independently on the NYSE.

Is Endeavor publicly traded?
No. Endeavor was taken private by Silver Lake Partners on March 24, 2025. It was previously traded on the NYSE under ticker EDR from April 2021 to March 2025. However, investors can gain exposure to Endeavor's sports properties through TKO Group Holdings (NYSE: TKO), which remains publicly traded.

What is WME?
WME (William Morris Endeavor) is Endeavor's flagship talent agency and one of the world's two dominant talent agencies alongside Creative Artists Agency (CAA). WME was formed in 2009 through the merger of the William Morris Agency (founded 1898) and Endeavor Talent Agency (founded 1995). WME represents actors, directors, musicians, writers, athletes, and brands across entertainment, sports, and media.

When was Endeavor founded?
Endeavor Talent Agency was founded in 1995 by Ari Emanuel and several colleagues who left ICM. The current Endeavor Group Holdings emerged from the 2013 acquisition of IMG by WME, with the Endeavor name adopted in October 2017.

What was the Silver Lake deal?
Silver Lake Partners completed its acquisition of Endeavor on March 24, 2025, taking the company private at $27.50 per share in cash. The total enterprise value was $25 billion when consolidating TKO's value, making it the largest private equity public-to-private transaction in over a decade and the largest ever in the media and entertainment sector. The deal represented a 55% premium to the unaffected share price of $17.72 on October 25, 2023.

What is TKO Group Holdings?
TKO Group Holdings (NYSE: TKO) is a publicly traded sports and entertainment company formed in September 2023 by combining UFC and WWE. Endeavor holds a controlling ownership stake in TKO. The combination brought together the world's premier mixed martial arts promotion and the world's premier professional wrestling promotion under a single corporate entity valued at approximately $21 billion at formation.

  • Founded: 1995
  • Headquarters: Beverly Hills, California, USA
  • Company Type: Privately Held
  • Revenue: Approximately $6.3 billion (FY2023, last reported as public)
  • Employees: Approximately 26,000

Visit Endeavor Group Holdings website

View full company profile for Endeavor Group Holdings

Where Is UFC Made / Based?

  • Headquarters: Las Vegas, Nevada, USA
  • Manufacturing / Operations: United States, International

UFC Categories & Tags

Mixed Martial ArtsMmaSportsFightingTko Group

UFC Sustainability & Ethics

UFC operates under TKO Group Holdings' corporate responsibility framework. As a sports entertainment company, UFC's environmental impact primarily relates to event operations, travel, and venue management.

Environmental Operations: UFC's environmental footprint stems from extensive travel for international events, venue operations, and broadcast production. The organization holds events in over 40 countries annually. UFC has implemented waste reduction at venues and energy-efficient lighting and broadcast equipment.

Fighter Welfare: UFC maintains medical protocols including pre-fight medical examinations, post-fight medical care, and long-term health monitoring. However, fighter compensation has been a persistent controversy, with critics arguing that UFC does not adequately share revenue with athletes.

Antitrust Compliance: UFC has faced multiple antitrust lawsuits. In February 2025, a Nevada federal judge granted final approval to a $375 million settlement in Le v. Zuffa. Additional lawsuits filed in 2025 by former fighters challenge arbitration clauses and class action waivers in UFC contracts.

Community Engagement: Through UFC and TKO's community initiatives, the organization supports charitable causes and community programs. Individual fighters engage in philanthropic activities.

UFC Recalls & Controversies

Antitrust Litigation: In February 2025, a Nevada federal judge granted final approval to a $375 million settlement in Le v. Zuffa, which alleged monopolistic practices suppressed fighter wages. Over 97 percent of eligible fighters participated in the settlement. Additional lawsuits filed in 2025 by Misha Cirkunov and Phil Davis challenge arbitration clauses and class action waivers in UFC contracts.

Fighter Compensation: UFC's fighter compensation structure has been a persistent controversy. Critics argue that UFC does not adequately share its substantial revenue with athletes. The antitrust lawsuits and settlements have highlighted concerns about fighter bargaining power and UFC's market dominance in professional MMA.

Early Regulatory Opposition (1990s): Senator John McCain characterized early UFC events as "human cockfighting" and lobbied cable companies to drop UFC pay-per-view broadcasts. The organization was banned from cable pay-per-view in the late 1990s, leading to a fundamental restructuring of rules and safety standards.

Paramount Deal and Pay-Per-View Transition: The seven-year, $7.7 billion Paramount deal that began in January 2026 moves UFC away from the traditional pay-per-view model. While this expands audience access, some traditional pay-per-view buyers and cable providers have raised concerns about the distribution shift.

Fighter Health and Safety: UFC faces ongoing scrutiny regarding long-term health effects of competition, weight cutting practices, and the adequacy of post-fight medical care and support for injured fighters.

Political Connections: UFC CEO Dana White's close relationship with President Donald Trump, including the UFC Freedom 250 event at the White House in June 2026, has drawn both support and criticism from different political perspectives.

Brands Owned by Endeavor Group Holdings

160over90Sports

160over90

Owned by Endeavor Group Holdings

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

marketing-agencypr-agencysports-marketing
WMESports

WME

Owned by Endeavor Group Holdings

Global talent agency representing world-leading entertainers, athletes, and creators across film, television, music, sports, and digital media. Now operating under WME Group after Silver Lake's take-private of Endeavor in March 2025.

talent-agencyentertainmentsports-representation
View all brands owned by Endeavor Group Holdings

UFC Ownership: Pros & Cons

Advantages

  • +TKO's scale across UFC, WWE, IMG, On Location, and PBR provides cross-promotional opportunities and shared infrastructure
  • +The seven-year, $7.7 billion Paramount deal provides stable, long-term media rights revenue and expanded audience reach through Paramount+ and CBS
  • +UFC Freedom 250 at the White House in June 2026 demonstrated UFC's cultural relevance and mainstream acceptance
  • +UFC revenue grew 29 percent in Q2 2026, driven by the new Paramount deal and strong partnerships
  • +TKO's $3.0 billion share repurchase authorization demonstrates financial confidence
  • +UFC's position as the world's largest MMA organization creates a competitive moat

Considerations

  • -The $375 million antitrust settlement and ongoing lawsuits challenge UFC's business practices and fighter compensation structure
  • -Fighter compensation remains a persistent controversy, with critics arguing revenue is not adequately shared with athletes
  • -The transition from pay-per-view to streaming on Paramount+ may disrupt traditional revenue models in the short term
  • -Competition from ONE Championship, PFL, and boxing promotions for elite fighters and fan attention
  • -Dependence on marquee fighters for event popularity creates vulnerability when those fighters are injured or retire
  • -Combat sports regulatory oversight by state athletic commissions can affect event scheduling

Frequently Asked Questions About UFC

Sources & Further Reading

  • UFC Official Website -
  • TKO Group Holdings Investor Relations -
  • TKO Q2 2026 Results -
  • TKO Q4 and Full Year 2025 Results -
  • TKO Completes Acquisition of IMG, On Location, PBR -
  • Endeavor Group Holdings -
  • ESPN MMA Awards -
  • MMA Fighting: UFC Antitrust Settlement -
  • CBS Sports: UFC Antitrust Lawsuits -
  • Nevada State Athletic Commission -
  • Paramount+ -
  • SEC EDGAR: TKO Group Holdings (TKO) -

Competitors to UFC

No direct competitors found in the same category. This could be because UFCoperates in a unique market segment or we're still building our competitor database.

Independent Alternatives to UFC

Looking for brands with different ownership structures? These similar brands are not owned by Endeavor Group Holdings, giving you alternative choices that support different corporate structures.

Lahore QalandarsSports

Lahore Qalandars

Owned by Qalco

Pakistani professional cricket franchise competing in Pakistan Super League (PSL), three-time PSL champions (2022, 2023, 2025).

cricketpslsports
Privately Owned

Lahore Qalandars is privately owned, unlike UFC which is under a publicly traded parent company.

AC MilanSports

AC Milan

Owned by RedBird Capital Partners

Italian professional football club based in Milan, competing in Serie A and one of the most successful and prestigious clubs in world football.

footballserie-aitalian-football
Privately Owned

AC Milan is privately owned, unlike UFC which is under a publicly traded parent company.

BarcelonaSports

Barcelona

Owned by FC Barcelona Club de Futbol

Spanish professional football club founded in 1899, based in Barcelona, Catalonia. FC Barcelona is member-owned by approximately 150,000 registered socios and competes in La Liga.

footballla-ligaspanish-football
Privately Owned

Barcelona is privately owned, unlike UFC which is under a publicly traded parent company.

Bayern MunichSports

Bayern Munich

Owned by FC Bayern Munchen AG

German professional football club based in Munich, competing in the Bundesliga and widely regarded as Germany's most successful football club.

footballbundesligagerman-football
Privately Owned

Bayern Munich is privately owned, unlike UFC which is under a publicly traded parent company.

FC BarcelonaSports

FC Barcelona

Owned by FC Barcelona Club de Futbol

Spanish professional football club founded in 1899, member-owned and based in Barcelona, Catalonia, Spain.

footballsoccerla-liga
Privately Owned

FC Barcelona is privately owned, unlike UFC which is under a publicly traded parent company.

FulhamSports

Fulham

Owned by Cougar Holdco London Limited

English professional football club based in West London, competing in the Premier League and known as "The Cottagers."

footballpremier-leagueenglish-football
Privately Owned

Fulham is privately owned, unlike UFC which is under a publicly traded parent company.

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Last reviewed: August 15, 2026 · Reviewed by Who Brands Editorial Team