
Evy Baby is owned by Evyap, a privately held Turkish personal care company founded in 1927 by Mehmet Rifat Evyap. Evy Baby was introduced in 1980 as Evyap's entry into the baby care market, offering gentle formulations for sensitive infant skin. Evyap is headquartered in Istanbul, Turkey, and operates manufacturing facilities in Turkey, Egypt, and Malaysia. The brand is sold in over 100 countries, with particular strength in Eastern Europe, Central Asia, and the Middle East.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Evy Baby | Evyap | Brand division |
Evy Baby was introduced by Evyap in 1980 as the company's entry into the baby care market. The brand was developed to address demand for gentle, safe personal care products for infants and young children, leveraging Evyap's expertise in soap manufacturing and natural ingredients. The formulations were designed specifically for sensitive baby skin, with attention to safety standards required for baby products.
During the 1980s and 1990s, Evy Baby expanded across Turkey and neighboring countries, establishing itself as a trusted brand among parents seeking gentle baby care products. The brand's growth was driven by its commitment to safety, natural ingredients, and dermatologist-tested formulations. Evyap's existing distribution network in Eastern Europe, Central Asia, and the Middle East provided a natural pathway for Evy Baby's geographic expansion.
By the 2000s, Evy Baby had established market positions in baby care categories across numerous countries in Europe, Asia, and the Middle East. The brand expanded its product line to include baby shampoos, baby lotions, baby oils, baby powders, and baby bath products, covering the full range of infant personal care needs.
In recent years, Evy Baby has continued to develop its product line, introducing specialized formulations for different stages of baby development and expanding into complementary baby care categories. The brand has benefited from Evyap's investment in e-commerce, allowing parents to access products through online channels in addition to traditional retail.
What does Evyap own?
Evyap owns and operates 15 personal care brands including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia, and also operates Evyapport, Turkey's fourth largest private port. Evyap Life Chemistry, the oleochemical division, serves more than 600 customers across 55 countries. Evyap provides contracted manufacturing services for leading international brands.
Is Evyap publicly traded?
No, Evyap is a privately held company owned and controlled by the Evyap family. The company does not have publicly traded shares and is not listed on any stock exchange, allowing it to maintain long-term strategic focus without public market pressures.
Who founded Evyap?
Evyap was founded in 1927 by Mehmet Rıfat Evyap in Erzurum, Turkey. The company started as a small soap atelier and has grown into one of the world's leading personal care manufacturers under nearly a century of family leadership.
Where is Evyap headquartered?
Evyap is headquartered in Istanbul, Turkey, where the company maintains its corporate offices, research and development center, and primary strategic operations. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia.
How many brands does Evyap own?
Evyap owns 15 brands across personal care categories, including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. Together, these brands offer more than 500 products serving consumers in over 100 countries worldwide.
Who owns Evyap?
Evyap is owned by the Evyap family, descendants of founder Mehmet Rıfat Evyap. The company has remained under family ownership and control since its founding in 1927, with no external shareholders or public trading.
What is Evyap's market position?
Evyap ranks among the top 100 industrial companies in Turkey and holds dominant positions in soap markets across Eastern Europe and the Middle East. The company ranks among the top two soap brands in countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Activex is the clear leader in Turkey's liquid soap category.
Is Evyap sustainable?
Evyap maintains comprehensive sustainability practices with ISO 9001 quality management certification, GMP certification for cosmetics manufacturing, ISO 27001 information security certification, and RSPO certification for sustainable palm oil sourcing (Evyap Malaysia). The company focuses on environmental responsibility, resource efficiency, and regulatory compliance across its operations.
What is the new Evyap Indonesia plant?
In February 2026, Evyap opened a $130 million manufacturing facility in Indonesia's Sei Mangkei Special Economic Zone, North Sumatra. Operated by PT Evyap Sabun Indonesia, the plant produces palm oil-derived products including fatty acids, glycerin, soap noodles, and finished soap products. It has three production lines with a combined annual capacity of 650,000 tonnes and benefits from tax exemptions of up to 20 years.
Evy Baby operates under Evyap's corporate sustainability framework.
Natural Ingredients: Evy Baby products are formulated with natural ingredients and avoid harsh chemicals, reflecting the brand's focus on both baby safety and environmental responsibility. The brand's formulations are dermatologist-tested for sensitive infant skin.
Sustainable Packaging: Evyap has committed to reducing its environmental footprint through sustainable packaging designs and increased use of recycled materials in product packaging. The company has implemented packaging reduction initiatives across its brand portfolio, including Evy Baby.
Manufacturing Standards: Evyap has implemented energy-efficient production processes and water conservation measures across its manufacturing facilities in Turkey, Egypt, and Malaysia. The company maintains quality control and ethical sourcing standards for all raw materials used in Evy Baby products.
Supply Chain: Evyap works with suppliers who meet the company's standards for sustainable agriculture and ethical business practices. Ingredients like plant extracts and natural oils are sourced with attention to environmental and social responsibility.
Evy Baby has maintained a clean safety record over its 40+ year history, with no major product recalls or significant controversies reported.
Product Safety Record: Evy Baby has not faced any major product recalls related to safety issues or harmful ingredients. The brand's dermatologist-tested formulations and adherence to international baby care safety standards have helped maintain consumer trust.
Regulatory Compliance: The brand has maintained compliance with baby care product regulations in the markets where it operates, including European Union cosmetic regulations and Turkish consumer protection standards.
Ingredient Safety Questions: Like many baby care brands, Evy Baby has faced questions from consumers about ingredient safety and environmental impact. The brand's focus on natural ingredients and avoidance of harsh chemicals has helped address these concerns.
Supply Chain Transparency: As a private company, Evyap faces less public scrutiny than publicly traded competitors regarding supply chain transparency. The company has implemented quality control and ethical sourcing practices, though detailed public reporting is limited compared to publicly traded personal care companies.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kenvue | USA | 1945 | Premium | Global | Unisex | |
| Procter Gamble | USA | 1933 | Mass market | United states | All Genders | |
| Kenvue | USA | 1893 | Mass market | Global | All-ages |
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Market Positioning: Evy Baby competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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