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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Baby Care
  4. Evy Baby
Evy Baby logo
Baby Care

Who Owns Evy Baby?

Evy Baby is owned by Evyap, a privately held Turkish personal care company founded in 1927 by Mehmet Rifat Evyap. Evy Baby was introduced in 1980 as Evyap's entry into the baby care market, offering gentle formulations for sensitive infant skin. Evyap is headquartered in Istanbul, Turkey, and operates manufacturing facilities in Turkey, Egypt, and Malaysia. The brand is sold in over 100 countries, with particular strength in Eastern Europe, Central Asia, and the Middle East.

Parent Company

Evyap

Founded

1980

Status

Private

Headquarters

Istanbul, Turkey

Evy Baby Timeline

1927
Evyap

Parent company established in Istanbul, Turkey

Company Founded
1980

Evy Baby

Founded by Evyap (internal development)

Founded
mass marketEuropenatural ingredientsdermatologist testedsustainable packagingOfficial Website

Who Owns Evy Baby?

  • Parent Company: Evyap
  • Ownership Type: Brand division
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Evy BabyEvyapBrand division

Where to Buy

Disclosure: We may earn commission from purchases
AmazonEvy Baby on Amazon

History of Evy Baby

  • Founded: 1980
  • Founders: Evyap (internal development)

Evy Baby was introduced by Evyap in 1980 as the company's entry into the baby care market. The brand was developed to address demand for gentle, safe personal care products for infants and young children, leveraging Evyap's expertise in soap manufacturing and natural ingredients. The formulations were designed specifically for sensitive baby skin, with attention to safety standards required for baby products.

During the 1980s and 1990s, Evy Baby expanded across Turkey and neighboring countries, establishing itself as a trusted brand among parents seeking gentle baby care products. The brand's growth was driven by its commitment to safety, natural ingredients, and dermatologist-tested formulations. Evyap's existing distribution network in Eastern Europe, Central Asia, and the Middle East provided a natural pathway for Evy Baby's geographic expansion.

By the 2000s, Evy Baby had established market positions in baby care categories across numerous countries in Europe, Asia, and the Middle East. The brand expanded its product line to include baby shampoos, baby lotions, baby oils, baby powders, and baby bath products, covering the full range of infant personal care needs.

In recent years, Evy Baby has continued to develop its product line, introducing specialized formulations for different stages of baby development and expanding into complementary baby care categories. The brand has benefited from Evyap's investment in e-commerce, allowing parents to access products through online channels in addition to traditional retail.

About Evyap

What does Evyap own?
Evyap owns and operates 15 personal care brands including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia, and also operates Evyapport, Turkey's fourth largest private port. Evyap Life Chemistry, the oleochemical division, serves more than 600 customers across 55 countries. Evyap provides contracted manufacturing services for leading international brands.

Is Evyap publicly traded?
No, Evyap is a privately held company owned and controlled by the Evyap family. The company does not have publicly traded shares and is not listed on any stock exchange, allowing it to maintain long-term strategic focus without public market pressures.

Who founded Evyap?
Evyap was founded in 1927 by Mehmet Rıfat Evyap in Erzurum, Turkey. The company started as a small soap atelier and has grown into one of the world's leading personal care manufacturers under nearly a century of family leadership.

Where is Evyap headquartered?
Evyap is headquartered in Istanbul, Turkey, where the company maintains its corporate offices, research and development center, and primary strategic operations. The company operates manufacturing facilities in Turkey, Egypt, Malaysia, and Indonesia.

How many brands does Evyap own?
Evyap owns 15 brands across personal care categories, including Duru, Arko, Activex, Evy Baby, Gibbs, Fax, and Sanino. Together, these brands offer more than 500 products serving consumers in over 100 countries worldwide.

Who owns Evyap?
Evyap is owned by the Evyap family, descendants of founder Mehmet Rıfat Evyap. The company has remained under family ownership and control since its founding in 1927, with no external shareholders or public trading.

What is Evyap's market position?
Evyap ranks among the top 100 industrial companies in Turkey and holds dominant positions in soap markets across Eastern Europe and the Middle East. The company ranks among the top two soap brands in countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Activex is the clear leader in Turkey's liquid soap category.

Is Evyap sustainable?
Evyap maintains comprehensive sustainability practices with ISO 9001 quality management certification, GMP certification for cosmetics manufacturing, ISO 27001 information security certification, and RSPO certification for sustainable palm oil sourcing (Evyap Malaysia). The company focuses on environmental responsibility, resource efficiency, and regulatory compliance across its operations.

What is the new Evyap Indonesia plant?
In February 2026, Evyap opened a $130 million manufacturing facility in Indonesia's Sei Mangkei Special Economic Zone, North Sumatra. Operated by PT Evyap Sabun Indonesia, the plant produces palm oil-derived products including fatty acids, glycerin, soap noodles, and finished soap products. It has three production lines with a combined annual capacity of 650,000 tonnes and benefits from tax exemptions of up to 20 years.

  • Founded: 1927
  • Headquarters: Istanbul, Turkey
  • Company Type: Privately Held
  • Revenue: not publicly disclosed (private); Evyap Malaysia revenue RM2.3 billion (2025)
  • Employees: Approximately 3,000+

Visit Evyap website

View full company profile for Evyap

Where Is Evy Baby Made / Based?

  • Headquarters: Istanbul, Turkey

Evy Baby Categories & Tags

BabyCareGentleSensitive SkinBaby CareTurkish Brand

Evy Baby Sustainability & Ethics

Evy Baby operates under Evyap's corporate sustainability framework.

Natural Ingredients: Evy Baby products are formulated with natural ingredients and avoid harsh chemicals, reflecting the brand's focus on both baby safety and environmental responsibility. The brand's formulations are dermatologist-tested for sensitive infant skin.

Sustainable Packaging: Evyap has committed to reducing its environmental footprint through sustainable packaging designs and increased use of recycled materials in product packaging. The company has implemented packaging reduction initiatives across its brand portfolio, including Evy Baby.

Manufacturing Standards: Evyap has implemented energy-efficient production processes and water conservation measures across its manufacturing facilities in Turkey, Egypt, and Malaysia. The company maintains quality control and ethical sourcing standards for all raw materials used in Evy Baby products.

Supply Chain: Evyap works with suppliers who meet the company's standards for sustainable agriculture and ethical business practices. Ingredients like plant extracts and natural oils are sourced with attention to environmental and social responsibility.

Evy Baby Recalls & Controversies

Evy Baby has maintained a clean safety record over its 40+ year history, with no major product recalls or significant controversies reported.

Product Safety Record: Evy Baby has not faced any major product recalls related to safety issues or harmful ingredients. The brand's dermatologist-tested formulations and adherence to international baby care safety standards have helped maintain consumer trust.

Regulatory Compliance: The brand has maintained compliance with baby care product regulations in the markets where it operates, including European Union cosmetic regulations and Turkish consumer protection standards.

Ingredient Safety Questions: Like many baby care brands, Evy Baby has faced questions from consumers about ingredient safety and environmental impact. The brand's focus on natural ingredients and avoidance of harsh chemicals has helped address these concerns.

Supply Chain Transparency: As a private company, Evyap faces less public scrutiny than publicly traded competitors regarding supply chain transparency. The company has implemented quality control and ethical sourcing practices, though detailed public reporting is limited compared to publicly traded personal care companies.

Brands Owned by Evyap

ActivexBeauty Personal Care

Activex

Owned by Evyap

Turkish antibacterial soap and personal hygiene brand owned by Evyap, one of Turkey's largest consumer goods manufacturers. Activex uses silver ion technology and is sold primarily in Turkey and Middle Eastern markets.

antibacterialsoappersonal-hygiene
ArkoBeauty Personal Care

Arko

Owned by Evyap

Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.

shavingsoapmens
DuruBeauty Personal Care

Duru

Owned by Evyap

Turkish beauty and bath soap brand manufactured by Evyap. Sold in over 100 countries. Known for natural ingredients including olive oil, shea butter, and coconut. Market leader in Eastern Europe and Central Asia.

soapbeautybath
FaxBeauty Personal Care

Fax

Owned by Evyap

Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.

soappersonal-careaffordable
GibbsBeauty Personal Care

Gibbs

Owned by Evyap

Men's personal care and grooming brand owned by Evyap, a privately held Turkish personal care company founded in 1927. Gibbs offers shaving products, deodorants, and grooming items primarily in European, Middle Eastern, and Central Asian markets.

personal-caregroomingmens-grooming
SaninoHousehold Consumer Goods

Sanino

Owned by Evyap

Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.

toothpasteoral-carepersonal-care
View all brands owned by Evyap

Evy Baby Ownership: Pros & Cons

Advantages

  • +Specialized focus on baby care and sensitive skin formulations
  • +Access to Evyap's manufacturing expertise and R&D in gentle formulations
  • +Competitive pricing supported by Evyap's manufacturing scale across three facilities
  • +Distribution network spanning over 100 countries
  • +Trusted brand among parents in Turkey, Eastern Europe, and Central Asia

Considerations

  • -Limited brand awareness in Western markets compared to multinational baby care brands like Johnson's Baby
  • -Smaller marketing budgets relative to global baby care companies
  • -Private ownership limits external capital access for rapid expansion
  • -Regional market concentration in specific geographies
  • -Less extensive retail distribution in premium baby care channels in developed markets

Frequently Asked Questions About Evy Baby

Sources & Further Reading

  • [Evy Baby Official Website](
  • [Evyap Corporate Website](
  • [EU Cosmetics Regulation Database](
  • [Euromonitor: Baby Care Industry Analysis](
  • [Statista: Middle East Baby Care Market](

Competitors to Evy Baby

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
AveenoAveeno
Kenvue
USA
1945
PremiumGlobalUnisex
DreftDreft
Procter Gamble
USA
1933
Mass marketUnited statesAll Genders
Johnson's BabyJohnson's Baby
Kenvue
USA
1893
Mass marketGlobalAll-ages

Learn More About Competitors

AveenoBeauty Personal Care

Aveeno

Owned by Kenvue

American brand of skincare and hair care products specializing in natural ingredients and colloidal oatmeal formulations.

skincarenaturaloatmeal
DreftBaby Care

Dreft

Owned by Procter & Gamble Company

Baby laundry detergent brand owned by Procter and Gamble. The

baby-carelaundry-detergenthypoallergenic
Johnson's BabyBaby Care

Johnson's Baby

Owned by Kenvue

Baby care brand owned by Kenvue, offering gentle shampoo, lotion, and powder for infants worldwide since 1893.

baby-careinfant-skincareshampoo

Competitive Analysis

Market Positioning: Evy Baby competes with 3 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Evy Baby

Looking for brands with different ownership structures? These similar brands are not owned by Evyap, giving you alternative choices that support different corporate structures.

DreftBaby Care

Dreft

Owned by Procter & Gamble Company

Baby laundry detergent brand owned by Procter and Gamble. The

baby-carelaundry-detergenthypoallergenic
Publicly Traded

Dreft is owned by Procter & Gamble Company, a public company, a different structure than Evy Baby's parent.

Johnson's BabyBaby Care

Johnson's Baby

Owned by Kenvue

Baby care brand owned by Kenvue, offering gentle shampoo, lotion, and powder for infants worldwide since 1893.

baby-careinfant-skincareshampoo
Publicly Traded

Johnson's Baby is owned by Kenvue, a public company, a different structure than Evy Baby's parent.

The Honest CompanyBaby Care

The Honest Company

Owned by The Honest Company, Inc.

Consumer goods brand co-founded by Jessica Alba in 2012, focused on non-toxic household and baby products, publicly traded on NASDAQ under ticker HNST.

baby-carenatural-productsnon-toxic
Publicly Traded

The Honest Company operates independently without a large parent corporation.

GracoBaby Care

Graco

Owned by Newell Brands Inc.

American brand of baby gear and infant products including strollers, car seats, and playards, owned by Newell Brands.

baby-gearstrollerscar-seats
Publicly Traded

Graco is owned by Newell Brands Inc., a public company, a different structure than Evy Baby's parent.

EnfamilBaby Care

Enfamil

Owned by Reckitt

American infant formula brand owned by Reckitt (via Mead Johnson Nutrition), introduced in 1959 and the second-largest infant formula brand in the United States. Known for its NeuroPro formulation and DHA-enriched products.

infant-formulababy-nutritionbaby-care
Publicly Traded

Enfamil is owned by Reckitt, a public company, a different structure than Evy Baby's parent.

NUKBaby Care

NUK

Owned by Newell Brands Inc.

German baby care brand founded in 1956, specializing in baby bottles, pacifiers, and infant feeding products. Owned by Newell Brands (NASDAQ: NWL) since 2011. Known for orthodontic pacifier designs developed with input from dental professionals. Faced a microplastics class action lawsuit in 2024.

baby-bottlespacifiersbaby-care
Publicly Traded

NUK is owned by Newell Brands Inc., a public company, a different structure than Evy Baby's parent.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team