Evyap

Turkish multinational personal care and hygiene products company founded in 1927, producing soaps, deodorants, and grooming products.

Company Type

public

Founded

1927

Headquarters

Istanbul, Turkey

About Evyap

Evyap is a Turkish multinational personal care and hygiene company with over 95 years of history in soap and grooming product manufacturing. The company operates across multiple product categories including beauty soaps, deodorants, shaving products, body care, and household cleaning items. Evyap's portfolio includes more than 500 products distributed across its diverse brand family.

The company maintains a strong presence in international markets, particularly in Europe, Asia, Middle East, and Africa, where it ranks among the top two soap brands in numerous countries including Russia, Ukraine, Belarus, Romania, Poland, and Azerbaijan. Evyap's success is built on its commitment to using natural resources efficiently and investing in research and development to meet evolving consumer needs in personal hygiene and grooming.

History of Evyap

Evyap was founded in 1927 by Mehmet Rıfat Evyap with a focus on producing high-quality soap products using natural resources. The company began as a small soap manufacturer in Turkey and gradually expanded its product portfolio to include personal care and hygiene products. During the mid-20th century, Evyap established itself as a market leader in Turkey and began exporting to neighboring countries.

In the 1960s, Evyap launched the Duru brand, which became one of the company's flagship products and achieved significant market penetration across Europe and Asia. The introduction of the Arko brand in the 1950s further strengthened the company's position in the men's grooming category, particularly in shaving soaps and pre-shave products. Throughout the 1980s and 1990s, Evyap continued to expand its brand portfolio and geographic reach, establishing manufacturing facilities in Egypt and later in Malaysia to serve growing international markets.

In recent years, Evyap has modernized its operations with state-of-the-art manufacturing technology and expanded its e-commerce presence through direct-to-consumer channels. The company launched Evyapshop.com to sell products directly to consumers, reflecting its adaptation to digital retail trends while maintaining its commitment to quality and traditional soap-making expertise.

Brands Owned by Evyap

View all 7 brands

Evyap owns 7 brands in our database. Showing featured brands below.

Activex

Owned by Evyap

Turkish brand of antibacterial and hygiene products manufactured and marketed by Evyap, focused on health and protection.

antibacterialhygienehealth

Arko

Owned by Evyap

Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.

shavingsoapmens

Duru

Owned by Evyap

Turkish brand of beauty and bath soaps manufactured and marketed by Evyap, known for natural ingredients and quality formulations.

soapbeautybath

Evy Baby

Owned by Evyap

Turkish brand of baby care and gentle personal care products manufactured and marketed by Evyap, designed for sensitive skin.

babycaregentle

Fax

Owned by Evyap

Turkish brand of soap and personal care products manufactured and marketed by Evyap, known for quality and affordability across multiple markets.

soappersonal-careaffordable

Gibbs

Owned by Evyap

Turkish brand of personal care and grooming products manufactured and marketed by Evyap, offering specialized formulations for various consumer needs.

personal-caregroomingspecialized

View all 7 brands owned by Evyap

Shop Evyap Brands

Disclosure: We may earn commission from purchases

Activex on Amazon

Evy Baby on Amazon

Sanino on Amazon

Evyap Ownership: Pros & Cons

Advantages

+Long-standing expertise in soap and personal care manufacturing with nearly a century of experience
+Strong brand recognition across Europe, Asia, and Middle East markets
+Commitment to natural ingredients and traditional soap-making methods
+Significant research and development investment in product innovation
+Global manufacturing footprint enabling efficient distribution and supply chain management
+Diverse brand portfolio serving multiple consumer segments and price points

Considerations

-Limited public financial transparency due to private ownership structure
-Smaller scale compared to multinational conglomerates like Unilever or Procter & Gamble
-Regional market concentration in specific geographies
-Less extensive retail distribution in some Western markets compared to major competitors
-Family-controlled structure may limit external capital access for rapid expansion

Frequently Asked Questions About Evyap

Is Evyap a publicly traded company?

No, Evyap is a privately held company owned and controlled by the Evyap family. The company does not have publicly traded shares and is not listed on any stock exchange.

When was Evyap founded?

Evyap was founded in 1927 by Mehmet Rıfat Evyap as a soap manufacturing company in Turkey. The company has operated continuously for nearly 95 years.

Where is Evyap headquartered?

Evyap is headquartered in Istanbul, Turkey, where the company maintains its corporate offices, research center, and primary manufacturing operations.

What brands does Evyap own?

Evyap owns and operates seven major brands: Duru, Arko, Evy Baby, Gibbs, Fax, Activex, and Sanino. Together, these brands offer more than 500 products across personal care, beauty, baby care, and household cleaning categories.

In which countries does Evyap operate?

Evyap operates globally with manufacturing facilities in Turkey, Egypt, and Malaysia. The company's products are distributed in more than 100 countries across Europe, Asia, Middle East, and Africa, where it maintains strong market positions in numerous regions.

About Evyap

History of Evyap