Who Owns Berkley Jensen?
Berkley Jensen is a private label brand owned by BJ's Wholesale Club Holdings, Inc. (NYSE: BJ), the membership warehouse retailer headquartered in Marlborough, Massachusetts. The brand covers non-food categories including paper goods, household essentials, health and beauty, baby products, and apparel, sold exclusively to BJ's members. Together with the Wellsley Farms food label it accounts for roughly a quarter of BJ's merchandise sales.
Parent Company
Founded
2009
Status
Publicly Traded
Headquarters
Berkley Jensen Timeline
Who Owns Berkley Jensen?
- Parent Company: BJ's Wholesale Club Holdings, Inc.
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: BJ
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Berkley Jensen | BJ's Wholesale Club Holdings, Inc. | Product line |
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History of Berkley Jensen
- Founded: 2009
- Founders: BJ's Wholesale Club (internal development)
BJ's introduced the Berkley Jensen name during its private label consolidation around 2009 to 2011, retiring a collection of older house brands. The name draws on New England place identity, consistent with the chain's Massachusetts roots. Private equity owners CVC and Leonard Green funded the relaunch as part of the 2011 to 2018 turnaround that culminated in the IPO.
The label started concentrated in paper products and household basics, the highest-volume non-food categories in a warehouse club, then extended into health and beauty, baby care, vitamins, batteries, pet supplies, and seasonal apparel. Packaging was standardized around a clean white design that mimics the Kirkland Signature playbook: fewer brands, stronger identity, quality parity claims against national equivalents.
In the 2020s BJ's continued expanding the assortment upward, adding items like skincare and premium paper goods. Berkley Jensen's paper towels and bath tissue are among the highest-volume private label products the chain sells, frequently cited by members as renewal-driving value items.
The baby range became a second anchor category. Berkley Jensen diapers, wipes, and infant formula price well below Pampers and Similac equivalents, and formula in particular drove significant unit volume during the 2022 national shortage when name brands were scarce. The label's vitamins and supplements, manufactured to national-brand-equivalent specifications, give the clubs an entry into a category where warehouse pricing matters most to families buying in bulk.
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About BJ's Wholesale Club Holdings, Inc.
Is BJ's Wholesale Club publicly traded?
Yes. BJ's Wholesale Club Holdings trades on the New York Stock Exchange under the ticker BJ. The company re-entered public markets in June 2018 after seven years of private equity ownership under CVC Capital Partners and Leonard Green and Partners.
Who owns BJ's Wholesale Club?
Public shareholders own the company. No single investor or family controls it, and the private equity firms that took it private in 2011 have fully exited. The largest shareholders are institutional asset managers. Bob Eddy serves as Chairman and CEO.
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When was BJ's founded?
The first BJ's Wholesale Club opened in 1984 in Medford, Massachusetts, as a division of Zayre Corporation. The company became an independent public company in 1997, went private in 2011, and returned to the NYSE in 2018.
What does BJ's stand for?
The name honors Beverly Jean Weich, daughter of Mervyn Weich, who was president of Zayre when the chain launched in 1984.
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What are Wellsley Farms and Berkley Jensen?
They are BJ's two private label brands. Wellsley Farms covers grocery and fresh food categories, while Berkley Jensen covers general merchandise, health, and household products. Together they represent roughly a quarter of merchandise sales.
How many BJ's clubs are there?
As of late fiscal 2026, BJ's operated approximately 267 warehouse clubs and 206 gas stations across 22 states. The company has been opening new clubs at its fastest pace in years, including its first locations in Texas.
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How much is a BJ's membership?
A standard Club membership costs $60 per year and a Club+ membership costs $120 per year, rates that took effect January 1, 2025. Club+ adds 2% cashback on most purchases and additional digital benefits.
- Founded: 1984
- Headquarters: Marlborough, Massachusetts, USA
- Company Type: Publicly Traded
- Stock: NYSE: BJ
- Revenue: $21.46 billion (FY2025, ended January 31, 2026)
- Employees: ~33,000
Where Is Berkley Jensen Made / Based?
- Headquarters: Marlborough, Massachusetts, USA
- Manufacturing / Operations: United States, China, Various international locations
Berkley Jensen Categories & Tags
Berkley Jensen Recalls & Controversies
Berkley Jensen products have been subject to occasional CPSC and FDA recalls typical for a large private label, including product-specific issues in categories like baby care and supplements. Recalls are supplier-level events and none have created a sustained brand crisis. BJ's posts recall notices in clubs and online and instructs members on returns.
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Brands Owned by BJ's Wholesale Club Holdings, Inc.
Retail EcommerceBJ's Wholesale Club
Owned by BJ's Wholesale Club Holdings, Inc.
American membership warehouse club chain founded in 1984, operating about 267 clubs in 22 states and competing with Costco and Sam's Club.
warehouse-clubmembershipretail
Food BeverageWellsley Farms
Owned by BJ's Wholesale Club Holdings, Inc.
BJ's Wholesale Club's private label for grocery and fresh food products, covering hundreds of items sold exclusively in BJ's clubs and on BJs.com.
private-labelbjsgrocery
Berkley Jensen Ownership: Pros & Cons
Advantages
- +Higher margins than national brands on identical shelf space
- +Exclusive availability strengthens membership renewal value
- +Volume staples like paper goods anchor the value proposition
- +Full assortment control lets BJ's respond quickly to member data
- +Margin contribution funds price investment elsewhere in the club
Considerations
- -Limited to BJ's distribution, capping brand reach
- -Third-party manufacturing concentrates sourcing risk
- -Quality perception must hold against Kirkland Signature benchmark
- -Imported general merchandise is exposed to tariffs and freight costs
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Frequently Asked Questions About Berkley Jensen
Sources & Further Reading
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Competitors to Berkley Jensen
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bjs Wholesale Club | USA | 2009 | Mass market | United states | All Genders | |
| Costco | USA | 1995 | Mass market | United states | All Genders | |
| Amazon | USA | 2009 | Mass market | Global | All Genders | |
| Walmart | USA | 2017 | Mass market | United states | All-ages | |
| Walmart | USA | 1993 | Mass market | United states | All Genders | |
| Publix Super Markets | USA | 2007 | Premium | United states | All Genders |
Learn More About Competitors
Food BeverageWellsley Farms
Owned by BJ's Wholesale Club Holdings, Inc.
BJ's Wholesale Club's private label for grocery and fresh food products, covering hundreds of items sold exclusively in BJ's clubs and on BJs.com.
private-labelbjsgrocery
Food BeverageKirkland Signature
Owned by Costco Wholesale Corporation
Costco's private label brand spanning hundreds of product categories, from food and beverages to household goods, health products, and automotive supplies. Sold exclusively to Costco members.
private-labelcostcoconsumer-goods
Retail EcommerceAmazon Basics
Owned by Amazon.com Inc.
Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.
private-labelstore-brandeveryday-essentials
Healthcare PharmaceuticalsBasic Care
Owned by Walmart Inc.
Walmart's private label personal care brand offering affordable everyday essentials including health, beauty, and wellness products.
private-labelwalmartaffordable
Food BeverageGreat Value
Owned by Walmart Inc.
Walmart's flagship private label brand offering affordable groceries and household products across approximately 10,000 items.
private-labelstore-brandgroceries
Food BeverageGreenWise
Owned by Publix Super Markets, Inc.
Publix-owned organic and natural grocery brand offering USDA Organic-certified products and formerly a standalone specialty supermarket banner.
organicprivate-labelgrocery
Competitive Analysis
Market Positioning: Berkley Jensen competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Berkley Jensen
Looking for brands with different ownership structures? These similar brands are not owned by BJ's Wholesale Club Holdings, Inc., giving you alternative choices that support different corporate structures.
Household Consumer GoodsSanino
Owned by Evyap
Turkish personal care brand owned by Evyap, known primarily for toothpaste and oral care products sold in Ukraine and Eastern European markets.
toothpasteoral-carepersonal-care
Privately Owned
Sanino is privately owned, unlike Berkley Jensen which is under a publicly traded parent company.
Household Consumer GoodsSolo
Owned by Dart Container Corporation
American disposable cups and food service products brand, owned by Dart Container Corporation since 2012.
disposable-cupsfood-servicetableware
Privately Owned
Solo is privately owned, unlike Berkley Jensen which is under a publicly traded parent company.
Household Consumer GoodsBetter Homes & Gardens
Owned by Dotdash Meredith (IAC)
Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.
home-decorfurniturekitchenware
Privately Owned
Better Homes & Gardens is privately owned, unlike Berkley Jensen which is under a publicly traded parent company.
Household Consumer GoodsKraftMaid
Owned by Cabinetworks Group
American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.
cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned
KraftMaid is privately owned, unlike Berkley Jensen which is under a publicly traded parent company.
Household Consumer GoodsThe Pioneer Woman
Owned by Ree Drummond
Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.
kitchenwarehome-decorlicensed-brand
Privately Owned
The Pioneer Woman is privately owned, unlike Berkley Jensen which is under a publicly traded parent company.
Household Consumer GoodsTupperware
Owned by Party Products LLC
American brand of plastic food storage containers founded in 1946 by Earl Tupper, known for the airtight "burping" seal and the Tupperware party direct selling model. Now owned by Party Products LLC after the 2024 bankruptcy of Tupperware Brands Corporation.
food-storageplastic-containersdirect-selling
Privately Owned
Tupperware is privately owned, unlike Berkley Jensen which is under a publicly traded parent company.
BJ's Wholesale Club Holdings, Inc. Stock Information
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