Is Great Value a subsidiary of Walmart?

Great Value is not a separate subsidiary. It is a wholly-owned private label brand within Walmart's merchandising operations. Great Value does not have its own legal entity, management team, or financial reporting. All product development and sourcing decisions are made by Walmart's merchandising teams.

Is Great Value publicly traded?

Great Value is not separately traded. Its parent company, Walmart Inc., is publicly traded on the New York Stock Exchange under ticker symbol WMT. Great Value's revenue is included in Walmart's consolidated financial statements, primarily within the Walmart U.S. segment.

When was Great Value introduced?

Great Value was introduced by Walmart in 1993 as the company's comprehensive private label brand for groceries and household products. The brand has undergone significant quality improvements and packaging redesigns since launch, with the most recent brand refresh rolling out in May 2026.

Who creates Great Value products?

Great Value products are developed by Walmart's internal product development and merchandising teams and manufactured by third-party contract manufacturers. Walmart specifies product formulations, quality standards, and packaging, while suppliers handle production. The brand represents Walmart's internal product development rather than individual founders.

What is Great Value's market position?

Great Value is the largest private label brand in the United States by revenue, generating $27 billion as of 2026. The brand reaches 87% of US households and offers approximately 10,000 items across grocery and household categories. It is priced 20 to 30% below comparable national brands and is available exclusively at Walmart stores and Walmart.com.

Is Great Value available outside the United States?

Great Value products are available at Walmart stores in the United States and select international markets where Walmart operates. The brand is not sold through other retailers. Walmart's international operations include stores in Mexico, Canada, and other countries, though product availability varies by market.

Food & Beverage

Who Owns Great Value?

Great Value is owned by Walmart Inc. (NYSE: WMT), a publicly traded American retail corporation headquartered in Bentonville, Arkansas. Great Value operates as Walmart's flagship private label brand, generating $27 billion in revenue and reaching 87% of US households. It is the largest private label brand in American grocery retail.

Parent Company

Walmart Inc.

Founded

1993

Status

Publicly Traded

Headquarters

Bentonville, Arkansas, USA

Great Value Timeline

1962

Walmart Inc.

Parent company established in Bentonville, Arkansas, USA

Company Founded

1993

Great Value

Founded by Walmart (internal development)

Founded

budgetmass marketUnited StatesOfficial Website

Who Owns Great Value?

Parent Company: Walmart Inc.
Ownership Type: Wholly owned
Company Type: Publicly Traded
Stock Ticker: NYSE: WMT

Brand	Parent Company	Ownership Type
Great Value	Walmart Inc.	Wholly owned

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Great Value on Amazon

History of Great Value

Founded: 1993
Founders: Walmart (internal development)

Great Value was introduced by Walmart in 1993 as the company's comprehensive private label brand for grocery and household products. The brand was developed to provide customers with lower-priced alternatives to national brands, leveraging Walmart's purchasing power to negotiate favorable terms with manufacturers.

In the early years, Great Value launched with basic grocery items and quickly expanded to cover hundreds of products across multiple categories including food, beverages, paper products, cleaning supplies, and personal care items. The initial packaging was simple and functional, clearly positioned as a budget alternative to national brands.

Through the 2000s, Walmart invested in quality improvements for Great Value products. The company enhanced product testing, improved ingredient quality, and redesigned packaging to be more competitive with national brands. This shift reflected Walmart's recognition that private label products could drive both margin improvement and customer loyalty if quality matched or approached national brand standards.

By the 2010s, Great Value had expanded to cover thousands of products across virtually every grocery and household category. The brand became one of the largest private label brands in the United States by sales volume. Walmart's scale allowed Great Value to be priced 20 to 30% below comparable national brands while maintaining acceptable quality.

In 2026, Walmart announced the first full brand refresh for Great Value in over a decade. New packaging began rolling out in May 2026, with updated design across the product range. The refresh aimed to modernize the brand's appearance while maintaining its value positioning. The redesign coincided with Walmart's broader strategy of strengthening its private label portfolio to defend margins amid consumer pressure and inflation.

By 2026, Great Value generated $27 billion in revenue, making it a larger brand than Campbell's, Hershey, and Colgate combined. The brand reached 87% of US households, meaning 87% of American households purchased at least one Great Value product in the prior year. This household penetration is higher than any other store-owned brand in the United States.

Private label sales, led by Great Value, account for roughly a quarter of Walmart's American revenues. This makes Great Value strategically critical to Walmart's financial performance and its low-price value proposition.

About Walmart Inc.

What does Walmart own?
Walmart Inc. owns Walmart Supercenters, discount stores, and Neighborhood Markets in the US; Sam's Club warehouse clubs; approximately an 81% stake in Flipkart (India's leading e-commerce platform); Walmart Mexico (Walmex), the largest retailer in Mexico; Walmart Canada; and operations in Central America, Chile, China, and other countries. Private-label brands include Great Value, Equate, Onn., Mainstays, and Bettergoods. Walmart also owns Walmart Connect, its advertising network, and operates Walmart+, a paid membership service.

Is Walmart publicly traded?
Yes. Walmart Inc. has been listed on the New York Stock Exchange under ticker WMT since October 1970. Despite being a public company, the Walton family retains effective control through approximately 46% of shares held through Walton Enterprises LLC and other family entities. The remaining shares are held by institutional investors including Vanguard and BlackRock, and by public shareholders.

Who founded Walmart?
Sam Walton founded Walmart, opening the first store in Rogers, Arkansas on July 2, 1962. Walton had previously operated Ben Franklin franchise stores in Arkansas, where he developed the low-cost, high-volume retail philosophy that became Walmart's foundation. He died on April 5, 1992, at age 74. His family continues to hold the controlling stake in the company.

Where is Walmart headquartered?
Walmart is headquartered in Bentonville, Arkansas, USA, where Sam Walton established the company's roots in the 1950s. The company's global headquarters, principal executive offices, and main distribution and technology infrastructure are concentrated in northwest Arkansas. Walmart operates in more than 20 countries, with its largest store concentration in the United States.

How many brands does Walmart own?
Walmart operates approximately 20 private-label and exclusive consumer brands, including Great Value (grocery), Equate (health and beauty), Onn. (electronics), Mainstays (home), and Bettergoods (premium food, launched 2024). These brands represent a smaller portion of Walmart's total merchandise revenue than at some competitors; most of what Walmart sells is national branded products from manufacturers.

Who owns Walmart?
Walmart Inc. is a public company with shares traded on the NYSE. The largest shareholder group is the Walton family, which collectively holds approximately 46% of outstanding shares through Walton Enterprises LLC and related entities. The Walton family is consistently ranked among the wealthiest families in the world as a result of this stake, with a combined net worth estimated in excess of $200 billion. Institutional investors including Vanguard, BlackRock, and State Street collectively hold a significant portion of the remaining shares.

Is Sam's Club owned by Walmart?
Yes. Sam's Club is a wholly-owned division of Walmart Inc. It operates as a separate business segment within Walmart's financial reporting but is not a publicly traded entity on its own. Sam's Club was founded by Sam Walton in 1983, named in his honor, and operates approximately 600 warehouse club locations in the United States.

Founded: 1962
Headquarters: Bentonville, Arkansas, USA
Company Type: Publicly Traded
Stock: NYSE: WMT
Revenue: approximately $681 billion (FY2025, ended January 31, 2025)
Employees: ~2.1 million

Visit Walmart Inc. website

View full company profile for Walmart Inc.

Where Is Great Value Made / Based?

Headquarters: Bentonville, Arkansas, USA

Great Value Categories & Tags

Private Label Store Brand Groceries Affordable Walmart

Great Value Recalls & Controversies

Great Value products have been subject to periodic recalls, as is common for food brands with large product ranges. Recalls have affected various product categories including dairy products, baked goods, and processed foods. These recalls have involved contamination issues, undeclared allergens, and quality control problems. Walmart works with the FDA and USDA to manage recalls and notify consumers.

Great Value has faced questions about supply chain transparency and manufacturing standards. As a private label brand, the specific manufacturers of Great Value products are not always disclosed to consumers, which has led to calls for greater transparency. Walmart has responded by strengthening supplier standards and providing more information about product sourcing on its website.

The brand has also faced ongoing challenges regarding consumer perception of quality compared to national brands. While Walmart has invested significantly in quality improvements over the years, some consumers still perceive private label products as inferior to national brands. The 2026 brand refresh is partly aimed at addressing this perception gap.

Great Value's global sourcing strategy has created challenges related to international trade regulations and tariffs. Products sourced from China and other countries are affected by trade policy changes, which can impact pricing and availability. Walmart has diversified its supplier base to mitigate these risks, but the complexity of global supply chains remains a challenge.

Great Value Ownership: Pros & Cons

Advantages

+Massive distribution through over 4,600 Walmart stores in the US provides unmatched product availability
+Pricing 20 to 30% below national brands supports Walmart's Everyday Low Prices positioning
+$27 billion in revenue and 87% household penetration make Great Value a scale leader in private label
+Higher profit margins than national brands improve Walmart's overall gross margin
+Broad product range of approximately 10,000 items covers virtually every grocery and household category

Considerations

-Limited availability outside Walmart stores restricts the brand's reach
-Consumer perception of lower quality compared to national brands persists despite quality improvements
-Global sourcing creates exposure to trade regulations, tariffs, and supply chain disruptions
-Reliance on third-party manufacturers limits Walmart's control over production quality
-Private label competition from Costco's Kirkland Signature and Target's Good and Gather is intensifying

Frequently Asked Questions About Great Value

Sources & Further Reading

Competitors to Great Value

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
Basic CareSister Brand	Walmart	USA	2017	Mass market	United states	All-ages
Amazon Basics	Amazon	USA	2009	Mass market	Global	All Genders
Kirkland Signature	Costco	USA	1995	Mass market	United states	All Genders
bettergoodsSister Brand	Walmart	USA	2024	Mass market	United states	All-ages
DurabrandSister Brand	Walmart	USA	1999	Mass market	United states	All-ages
EquateSister Brand	Walmart	USA	1986	Mass market	United states	All Genders

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Privately Owned

Kellogg's Corn Flakes is privately owned, unlike Great Value which is under a publicly traded parent company.

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Who Owns Great Value?

Parent Company

Walmart Inc.

Founded

1993

Status

Publicly Traded

Headquarters

Bentonville, Arkansas, USA