Who Owns Great Value?
Great Value is owned by Walmart Inc., a publicly traded American multinational retail corporation founded by Sam Walton in 1962. Walmart trades on NYSE under ticker WMT and is headquartered in Bentonville, Arkansas, USA.
Parent Company
Walmart Inc.
Founded
1993
Status
Publicly Traded
Headquarters
Bentonville, Arkansas, USA
Who Owns Great Value?
- Parent Company: Walmart Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: WMT
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Great Value | Walmart Inc. | Wholly owned |
History of Great Value
- Founded: 1993
- Founders: Walmart (internal development)
Great Value was introduced by Walmart in 1993 as the company's comprehensive private label brand for grocery and household products. This founding vision demonstrated exceptional insight into the growing demand for affordable grocery solutions while establishing a distinctive approach that would define the food beverage category for generations. The brand was developed to provide customers with high-quality alternatives to national brands at lower prices. This strategic positioning demonstrated Great Value's exceptional ability to create differentiated grocery solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.
The brand launched with basic grocery items and quickly expanded to cover hundreds of products across multiple categories including food, beverages, paper products, cleaning supplies, and personal care items. This period of excellence demonstrated Great Value's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple food beverage segments. This strategic diversification demonstrated Great Value's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the food beverage industry.
Throughout the 2000s, Great Value underwent significant quality improvements and packaging redesigns to better compete with national brands. This continued evolution demonstrated Great Value's exceptional ability to maintain market relevance while adapting to changing grocery requirements and consumer preferences. Walmart invested in product development and quality assurance to build consumer trust in the private label offering. This continued excellence demonstrates Great Value's exceptional ability to maintain market leadership while adapting to changing grocery dynamics and regulatory requirements. This strategic integration demonstrated Great Value's exceptional ability to integrate into larger retail corporations while maintaining its core brand identity and cultural significance in the private label industry.
Great Value has become one of the largest and most successful private label brands in the United States, generating billions in annual sales and representing a significant portion of Walmart's grocery sales. This continued evolution demonstrated Great Value's exceptional ability to maintain market relevance while adapting to changing grocery requirements and technological advancements. The brand continues expanding into new categories and improving product quality. This strategic partnership demonstrated Great Value's exceptional ability to leverage corporate resources while maintaining its distinct grocery identity and market leadership. This continued success represents a significant milestone in the evolution of private labels and consumer-focused grocery solutions.
About Walmart Inc.
What does Walmart own?
Walmart Inc. owns Walmart Supercenters, discount stores, and Neighborhood Markets in the US; Sam's Club warehouse clubs; approximately an 81% stake in Flipkart (India's leading e-commerce platform); Walmart Mexico (Walmex), the largest retailer in Mexico; Walmart Canada; and operations in Central America, Chile, China, and other countries. Private-label brands include Great Value, Equate, Onn., Mainstays, and Bettergoods. Walmart also owns Walmart Connect, its advertising network, and operates Walmart+, a paid membership service.
Is Walmart publicly traded?
Yes. Walmart Inc. has been listed on the New York Stock Exchange under ticker WMT since October 1970. Despite being a public company, the Walton family retains effective control through approximately 46% of shares held through Walton Enterprises LLC and other family entities. The remaining shares are held by institutional investors including Vanguard and BlackRock, and by public shareholders.
Who founded Walmart?
Sam Walton founded Walmart, opening the first store in Rogers, Arkansas on July 2, 1962. Walton had previously operated Ben Franklin franchise stores in Arkansas, where he developed the low-cost, high-volume retail philosophy that became Walmart's foundation. He died on April 5, 1992, at age 74. His family continues to hold the controlling stake in the company.
Where is Walmart headquartered?
Walmart is headquartered in Bentonville, Arkansas, USA, where Sam Walton established the company's roots in the 1950s. The company's global headquarters, principal executive offices, and main distribution and technology infrastructure are concentrated in northwest Arkansas. Walmart operates in more than 20 countries, with its largest store concentration in the United States.
How many brands does Walmart own?
Walmart operates approximately 20 private-label and exclusive consumer brands, including Great Value (grocery), Equate (health and beauty), Onn. (electronics), Mainstays (home), and Bettergoods (premium food, launched 2024). These brands represent a smaller portion of Walmart's total merchandise revenue than at some competitors; most of what Walmart sells is national branded products from manufacturers.
Who owns Walmart?
Walmart Inc. is a public company with shares traded on the NYSE. The largest shareholder group is the Walton family, which collectively holds approximately 46% of outstanding shares through Walton Enterprises LLC and related entities. The Walton family is consistently ranked among the wealthiest families in the world as a result of this stake, with a combined net worth estimated in excess of $200 billion. Institutional investors including Vanguard, BlackRock, and State Street collectively hold a significant portion of the remaining shares.
Is Sam's Club owned by Walmart?
Yes. Sam's Club is a wholly-owned division of Walmart Inc. It operates as a separate business segment within Walmart's financial reporting but is not a publicly traded entity on its own. Sam's Club was founded by Sam Walton in 1983, named in his honor, and operates approximately 600 warehouse club locations in the United States.
- Founded: 1962
- Headquarters: Bentonville, Arkansas, USA
- Company Type: Publicly Traded
- Stock: NYSE: WMT
- Revenue: approximately $681 billion (FY2025, ended January 31, 2025)
- Employees: Approximately 2.1 million
Where Is Great Value Made / Based?
- Headquarters: Bentonville, Arkansas, USA
- Manufacturing / Operations: United States, Canada, Mexico, China, Various international locations
Great Value Sustainability & Ethics
As a private label grocery brand, Great Value's sustainability profile focuses on sourcing practices, packaging, and manufacturing standards. Walmart has committed to achieving zero waste to landfills and reducing greenhouse gas emissions.
Great Value products use various packaging materials including plastic, cardboard, and glass. Walmart has committed to increasing sustainable packaging and reducing single-use plastics. The company sources products from suppliers meeting Walmart's sustainability and ethical standards.
Great Value does not hold cruelty-free or vegan certifications, though many individual products may be vegan or cruelty-free depending on their category.
Walmart publishes annual sustainability reports detailing progress on environmental and social goals. Great Value benefits from Walmart's comprehensive sustainability framework.
Awards & Recognition
Great Value has received recognition for value and quality:
- Consumer Choice: Great Value products have received recognition for quality and value from consumer publications.
- Market Leadership: The brand is recognized as a leading private label brand in the United States.
- Product Innovation: Great Value has received recognition for product innovation and expanding into new categories.
Great Value Recalls & Controversies
Product Safety Recalls: Like all food brands, Great Value has issued recalls for safety concerns. The company maintains compliance with FDA regulations and food safety standards.
Quality Perception: Great Value has faced questions about product quality compared to national brands. The company has invested in quality improvements and consumer testing.
Supply Chain Transparency: Like many private label brands, Great Value has faced questions about supply chain transparency and manufacturing standards. Walmart's supplier standards address these concerns.
Brands Owned by Walmart Inc.
- Allswell - Walmart's direct-to-consumer mattress and bedding brand offering mid-range sleep...
- Better Homes & Gardens - Licensed home goods brand available exclusively at Walmart, offering stylish fur...
- bettergoods - Walmart's elevated private label food brand launched in 2024, offering chef-insp...
- Equate - Walmart's flagship health and beauty private label brand with 75% U.S. household...
- Fabuloso - Walmart-owned multipurpose cleaner brand offering affordable and effective clean...
- Flipkart - Indian e-commerce platform owned by Walmart, offering online retail, electronics...
- Freshness Guaranteed - Walmart's fresh produce and perishable foods brand offering quality fruits, vege...
- George - Walmart's flagship clothing brand offering affordable and stylish apparel for me...
- Mainstays - Walmart's primary private label brand offering affordable home furniture, beddin...
- Marketside - Walmart's fresh and prepared foods brand offering restaurant-quality deli items,...
- Ol' Roy - Walmart's private label dog food brand offering affordable dry and canned dog fo...
- onn - Walmart's private label consumer electronics brand offering affordable TVs, tabl...
- Parent's Choice - Walmart's private label baby products brand offering affordable diapers, wipes, ...
- Pen+Gear - Walmart's private label office supplies brand offering affordable paper, writing...
- The Pioneer Woman - Licensed kitchenware and home decor brand created by Ree Drummond, featuring rus...
- Protective - Walmart's private label cleaning supplies brand offering affordable household cl...
- Pure Balance - Walmart's pet food brand offering natural and nutritious food options for dogs a...
- Sam's Choice - Walmart's premium private label brand offering higher-quality groceries, beverag...
- Scoop - Walmart's laundry detergent brand offering affordable and effective cleaning sol...
- Simply Basic - Walmart's private label brand offering essential personal care and beauty produc...
- Spring Valley - Walmart's private label brand offering vitamins, supplements, and herbal product...
- Terra & Sky - Walmart's plus-size women's clothing brand offering stylish and comfortable appa...
- Time and Tru - Walmart's women's clothing brand offering stylish and affordable apparel with a ...
- Walmart Health - Walmart's retail healthcare clinic initiative launched in 2019 and shut down in ...
- Walmart+ - Walmart's paid membership subscription service launched in 2020, offering free d...
- Wonder Nation - Walmart's children's clothing brand offering durable, comfortable, and stylish a...
Great Value Ownership: Pros & Cons
Advantages
- +Significant cost savings compared to national brands
- +Wide product availability across Walmart's extensive store network
- +Quality improvements and expanded product selection over time
- +Backed by Walmart's purchasing power and supply chain expertise
- +Consistent availability and shelf space in Walmart stores
Considerations
- -Limited availability outside Walmart stores
- -Perception of lower quality compared to some national brands
- -Product availability may vary by region and store size
- -Limited marketing and brand awareness beyond Walmart customers
- -Dependency on Walmart's sourcing and quality control standards
Frequently Asked Questions About Great Value
Sources & Further Reading
Where to Buy
Disclosure: We may earn commission from purchases
Great Value on AmazonCompetitors to Great Value
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Walmart | USA | 2017 | Mass market | United states | All-ages | |
| Amazon | USA | 2009 | Mass market | Global | All Genders | |
| Walmart | USA | 1983 | Mass market | United states | All-ages | |
| Costco | USA | 1995 | Mass market | Global | All-ages | |
| Costco | USA | 1995 | Mass market | Global | All-ages | |
| Walmart | USA | 2024 | Mass market | United states | All-ages |
Learn More About Competitors
Basic Care
Owned by Walmart Inc.
Walmart's private label personal care brand offering affordable everyday essentials including health, beauty, and wellness products.
Amazon Basics
Owned by Amazon.com Inc.
Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.
Ol' Roy
Owned by Walmart Inc.
Walmart's private label dog food brand offering affordable dry and canned dog food, treats, and pet care products, named after Sam Walton's dog.
Kirkland Coffee
Owned by Costco Wholesale Corporation
Costco's private label brand of coffee and espresso products, offering premium quality coffee at competitive prices exclusively to Costco members.
Kirkland Signature
Owned by Costco Wholesale Corporation
Costco's private label brand offering high-quality products at competitive prices across groceries, household goods, and apparel.
bettergoods
Owned by Walmart Inc.
Walmart's elevated private label food brand launched in 2024, offering chef-inspired, trend-forward gourmet products at affordable prices.
Competitive Analysis
Market Positioning: Great Value competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Walmart Inc. Stock Information
Jobs at Walmart Inc.
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