Affordable Brands

Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.

Walmart's private label personal care brand offering affordable everyday essentials including health, beauty, and wellness products.

Walmart's flagship health and beauty private label brand with 75% U.S. household penetration, ranking as the second most popular store brand in America, offering over-the-counter medications and personal care products at affordable prices.

Walmart-owned multipurpose cleaner brand offering affordable and effective cleaning solutions for households.

Turkish brand of soap and personal care products manufactured and marketed by Evyap, known for quality and affordability across multiple markets.

American watch and accessories brand founded in 1984 in Richardson, Texas, known for vintage-inspired timepieces, leather goods, and licensed watch manufacturing for fashion brands. Fossil Group is publicly traded on Nasdaq under the ticker FOSL.

Walmart's private label brand offering affordable groceries and household products across multiple categories.

Walmart's primary private label brand offering affordable home furniture, bedding, kitchenware, and home decor products for everyday living.

American multinational cosmetics brand and L'Oreal's mass-market makeup leader, outpacing the global makeup market in 2025 with innovation-driven growth and high-profile partnerships including U.S. Olympic rugby player Ilona Maher.

Walmart's private label dog food brand offering affordable dry and canned dog food, treats, and pet care products, named after Sam Walton's dog.

Walmart's private label brand offering essential personal care and beauty products designed to meet everyday needs at affordable prices.