Who Owns bettergoods?
bettergoods is owned by Walmart Inc., a publicly traded American multinational retail corporation founded by Sam Walton in 1962. Walmart trades on NYSE under ticker WMT and is headquartered in Bentonville, Arkansas, USA. bettergoods was launched in April 2024 as Walmart's largest private brand food launch in two decades.
Parent Company
Walmart Inc.
Founded
2024
Status
Publicly Traded
Headquarters
Bentonville, Arkansas, USA
Who Owns bettergoods?
- Parent Company: Walmart Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NYSE: WMT
| Brand | Parent Company | Ownership Type |
|---|---|---|
| bettergoods | Walmart Inc. | Wholly owned |
History of bettergoods
- Founded: 2024
- Founders: Walmart (internal development)
bettergoods was launched by Walmart on April 30, 2024, marking the retailer's largest private brand food launch in two decades. The brand was developed to meet growing consumer demand for elevated, chef-inspired foods at affordable prices, targeting millennials and Gen X consumers interested in premium culinary experiences.
The initial launch featured over 300 products across multiple categories, including frozen foods, dairy products, snacks, beverages, pasta, soups, coffee, and chocolate. Most products were priced under $5, with the entire range priced between $2 and $15.
The brand focuses on three main pillars: trend-forward items, plant-based options, and "Made without" products free from artificial flavors, colors, or added sugars. This positioning reflects Walmart's strategy to capture the growing market for premium yet affordable specialty foods.
bettergoods represents Walmart's fastest food private brand development to market, demonstrating the company's ability to quickly innovate and respond to changing consumer preferences. By 2025, the brand had expanded to over 1,000 products, reflecting strong consumer adoption and Walmart's commitment to growing its premium private label food offering.
About Walmart Inc.
What does Walmart own?
Walmart Inc. owns and operates Walmart discount stores, Walmart Supercenters, Walmart Neighborhood Markets, and Sam's Club warehouse clubs in the United States. Internationally, Walmart owns a majority stake in Flipkart, India's leading e-commerce platform; Walmart Mexico (Walmex), the largest retailer in Mexico; Walmart Canada; and operations in Central America, Chile, China, and other markets. Walmart also owns Walmart+, its subscription membership service, and Walmart Connect, its retail media advertising network.
Is Walmart publicly traded?
Yes, Walmart Inc. is listed on the New York Stock Exchange under ticker WMT. The company has been publicly listed since 1970. The Walton family, descendants of founder Sam Walton, collectively hold approximately 46% of Walmart's shares through Walton Enterprises LLC and other entities, giving them effective control over the company. The remaining shares are held by institutional investors and public shareholders.
Who founded Walmart?
Walmart was founded by Sam Walton, who opened the first Walmart store in Rogers, Arkansas on July 2, 1962. Walton had previously operated Ben Franklin variety stores as a franchisee and had developed a deep understanding of retail operations. His concept was to offer a wide range of merchandise at consistently low prices in smaller towns underserved by larger retailers. Sam Walton died in April 1992 at the age of 74. The Walton family continues to hold a controlling stake in the company.
Where is Walmart headquartered?
Walmart is headquartered in Bentonville, Arkansas, USA, where the company has been based since its founding. The company's global headquarters and principal executive offices are located in Bentonville. Walmart operates more than 10,500 stores and clubs across more than 20 countries, with its largest concentration of stores in the United States.
How many stores does Walmart operate?
Walmart operates more than 10,500 stores and clubs across more than 20 countries. In the United States, Walmart operates approximately 4,600 stores under the Walmart banner and approximately 600 Sam's Club locations. Internationally, Walmart operates stores in Mexico, Canada, China, Central America, Chile, and other markets, and holds a majority stake in Flipkart, India's leading e-commerce platform.
Who owns Walmart?
Walmart Inc. is publicly traded on the NYSE, but the Walton family holds a controlling interest of approximately 46% of shares through Walton Enterprises LLC and other entities. The Walton family, descendants of founder Sam Walton, are among the wealthiest families in the world as a result of this stake. The remaining approximately 54% of shares are held by institutional investors and public shareholders. Doug McMillon serves as President and CEO.
- Founded: 1962
- Headquarters: Bentonville, Arkansas, USA
- Company Type: Publicly Traded
- Stock: NYSE: WMT
Where Is bettergoods Made / Based?
- Headquarters: Bentonville, Arkansas, USA
- Manufacturing / Operations: United States, Canada, Mexico, China, Various international locations
Brands Owned by Walmart Inc.
- Allswell - Walmart's direct-to-consumer mattress and bedding brand offering quality sleep p...
- Better Homes & Gardens - Licensed home goods brand available exclusively at Walmart, offering stylish fur...
- Durabrand - Walmart's private label electronics brand originally launched in 1999, offering ...
- Equate - Walmart's flagship health and beauty private label brand with 75% U.S. household...
- Fabuloso - Walmart-owned multipurpose cleaner brand offering affordable and effective clean...
- Flipkart - Indian e-commerce platform owned by Walmart, offering online retail, electronics...
- Freshness Guaranteed - Walmart's fresh produce and perishable foods brand offering quality fruits, vege...
- George - Walmart's flagship clothing brand offering affordable and stylish apparel for me...
- Great Value - Walmart's private label brand offering affordable groceries and household produc...
- Mainstays - Walmart's primary private label brand offering affordable home furniture, beddin...
- Marketside - Walmart's fresh and prepared foods brand offering restaurant-quality deli items,...
- Ol' Roy - Walmart's private label dog food brand offering affordable dry and canned dog fo...
- onn - Walmart's private label consumer electronics brand offering affordable TVs, tabl...
- Parent's Choice - Walmart's private label baby products brand offering affordable diapers, wipes, ...
- Pen+Gear - Walmart's private label office supplies brand offering affordable paper, writing...
- The Pioneer Woman - Licensed kitchenware and home decor brand created by Ree Drummond, featuring rus...
- Protective - Walmart's private label cleaning supplies brand offering affordable household cl...
- Pure Balance - Walmart's pet food brand offering natural and nutritious food options for dogs a...
- Sam's Choice - Walmart's premium private label brand offering higher-quality groceries, beverag...
- Scoop - Walmart's laundry detergent brand offering affordable and effective cleaning sol...
- Simply Basic - Walmart's private label brand offering essential personal care and beauty produc...
- Spring Valley - Walmart's private label brand offering vitamins, supplements, and herbal product...
- Terra & Sky - Walmart's plus-size women's clothing brand offering stylish and comfortable appa...
- Time and Tru - Walmart's women's clothing brand offering stylish and affordable apparel with a ...
- Wonder Nation - Walmart's children's clothing brand offering durable, comfortable, and stylish a...
bettergoods Ownership: Pros & Cons
Advantages
- +Chef-inspired products at affordable price points (most under $5)
- +Trend-forward culinary innovations responding to consumer preferences
- +Wide product availability across Walmart's extensive store network
- +Backed by Walmart's purchasing power and supply chain expertise
- +Fast product development and market introduction capabilities
- +Focus on plant-based and "Made without" clean label options
Considerations
- -Limited availability outside Walmart stores
- -New brand with developing market recognition
- -Competition from established gourmet and specialty food brands
- -Product selection may vary by region and store size
- -Dependency on Walmart's sourcing and quality control standards
- -Balance between premium positioning and mass-market distribution
Frequently Asked Questions About bettergoods
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