Who Owns Parent's Choice?

Parent's Choice does not hold independent sustainability certifications such as B Corp status or Fair Trade certification. As a private label brand within a large retailer, the brand participates in Walmart's corporate-level sustainability initiatives rather than maintaining brand-specific programs.

Walmart has set goals for reducing greenhouse gas emissions through its Project Gigaton initiative, which aimed to reduce, avoid, or sequester 1 billion metric tons of greenhouse gas emissions from the supply chain. Walmart announced it achieved this goal six years early. Parent's Choice manufacturers participate in Walmart's supplier emissions reduction programs.

Walmart has made progress toward its goal of 20% post-consumer recycled (PCR) content in private-brand plastic packaging, reaching 8% PCR usage in 2024. Parent's Choice packaging is included in these initiatives, though the brand has not independently disclosed its packaging sustainability metrics.

Parent's Choice products must comply with Walmart's Supplier Standards, which prohibit forced labor, child labor, and discrimination. The brand's manufacturers must also comply with FDA requirements for infant formula, including nutritional standards and manufacturing facility registration.

The affordability of Parent's Choice products addresses a social equity concern by making baby care essentials accessible to families across income levels. Products priced 40 to 60% below national brands reduce the financial burden on low-income families with infants, particularly for high-frequency purchases like diapers and formula.

2022 Infant Formula Recall: In February 2022, Perrigo Company plc issued a voluntary nationwide recall of 23,388 containers of Parent's Choice Advantage Infant Formula Milk-Based Powder with Iron due to potential metal contamination. The recall affected 35-ounce, 992-gram containers from a single lot. No reports of adverse effects were received, and the recall was completed and terminated by the FDA.

2022 Baby Wipes Quality Issues: In April 2022, Walmart removed Parent's Choice Baby Wipes from store shelves over quality concerns, though no formal recall was issued. Walmart worked with the supplier and FDA to investigate the issue, and customers could return the product for a refund.

2023 FDA Warning Letter: In 2023, the FDA issued a warning letter to three baby formula manufacturers, including Perrigo Company (Parent's Choice manufacturer), for violating quality-control practices required for infant formula production. The warning highlighted failures in meeting quality-control standards, raising concerns about manufacturing processes.

Infant Formula Antitrust Lawsuit (2024-2026): In April 2024, a proposed class-action lawsuit was filed against Perrigo and Gerber in federal court in Alexandria, Virginia, accusing them of scheming to artificially drive up prices for store-brand infant formula. The lawsuit alleges that Perrigo violated antitrust law by agreeing with Gerber to block competitors from cutting into the store-brand formula market. Gerber allegedly gave Perrigo "first right of refusal" to its excess formula supply, preventing competitors from using it. As of August 2026, attorneys are actively investigating claims on behalf of consumers who purchased store-brand infant formula (including Parent's Choice) since April 2023, alleging they may have overpaid due to unfairly limited competition.

Consumer Reports Heavy Metals Testing (2025-2026): Consumer Reports tested Parent's Choice infant formula (including Advantage Premium and Infant varieties) for lead, arsenic, and other contaminants. Measurable levels of heavy metals were found in several formula brands tested, including Parent's Choice. Perrigo stated that it routinely screens formulas for heavy metals and that levels are well below U.S. and international regulatory limits. Consumer Reports has called for more rigorous FDA testing and oversight of infant formula contaminants.

FDA Warning Letter for Selling Recalled Formula (December 2025): The FDA sent warning letters to Walmart, Target, Kroger, and Albertsons in December 2025 for continuing to sell recalled ByHeart Whole Nutrition Infant Formula on store shelves after being notified of the recall in November 2025. At Walmart, recalled ByHeart products were found in stores across 21 states. ByHeart recalled all its infant formula products following an outbreak of infant botulism linked to its formula, with 51 hospitalizations reported. This was not a Parent's Choice recall but involved Walmart's baby formula section.

Supply Chain Dependency: The 2022 infant formula shortage exposed Parent's Choice's dependence on contract manufacturers, particularly Perrigo. When disruptions occur at a single manufacturer, the entire store-brand formula category is affected. The concentration of store-brand formula manufacturing with Perrigo creates supply chain vulnerability.