Is Time and Tru a subsidiary of Walmart?

Time and Tru is not a separate subsidiary but a wholly-owned private label brand within Walmart's women's apparel operations. It operates as Walmart's dedicated women's clothing brand rather than as an independent company. All product development, sourcing, quality control, and business strategy are determined by Walmart's leadership team in Bentonville, Arkansas.

Is Time and Tru publicly traded?

Time and Tru itself is not publicly traded as a separate entity. Its parent company Walmart Inc. is publicly traded on the New York Stock Exchange under the ticker symbol WMT. Investors can purchase shares in Walmart and thereby own a portion of the company's entire portfolio, which includes Time and Tru alongside other private label brands.

When was Time and Tru first launched?

Time and Tru was launched by Walmart in 2016 as the company's dedicated women's clothing brand, focusing on contemporary fashion and inclusive sizing. The brand initially focused on basic women's essentials before expanding into more fashion-forward pieces, seasonal collections, and extended size ranges.

Who creates Time and Tru products?

Time and Tru products are developed by Walmart's internal women's apparel design teams and manufactured through contract manufacturing partners across multiple countries including the United States, China, Bangladesh, and Vietnam. The brand represents Walmart's internal women's fashion development rather than individual founders.

What is Time and Tru's market position?

Time and Tru serves as Walmart's primary women's clothing brand, positioned to offer affordable, contemporary fashion while competing with both national women's clothing brands and other private labels in the value fashion segment. The brand emphasizes inclusive sizing, offering styles in a wide range of sizes to serve diverse body types.

Fashion & Apparel

Who Owns Time and Tru?

Time and Tru is owned by Walmart Inc., a publicly traded American multinational retail corporation founded by Sam Walton in 1962. Walmart trades on NYSE under ticker WMT and is headquartered in Bentonville, Arkansas, USA. Time and Tru operates as Walmart's dedicated women's clothing brand.

Parent Company

Walmart Inc.

Founded

2016

Status

Publicly Traded

Headquarters

Bentonville, Arkansas, USA

Time and Tru Timeline

1962

Walmart Inc.

Parent company established in Bentonville, Arkansas, USA

Company Founded

2016

Time and Tru

Founded by Walmart (internal development)

Founded

GlobalOfficial Website

Who Owns Time and Tru?

Parent Company: Walmart Inc.
Ownership Type: Wholly owned
Company Type: Publicly Traded
Stock Ticker: NYSE: WMT

Brand	Parent Company	Ownership Type
Time and Tru	Walmart Inc.	Wholly owned

Where to Buy

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Time and Tru on Amazon

History of Time and Tru

Founded: 2016
Founders: Walmart (internal development)

Time and Tru was launched by Walmart in 2016 as the company's dedicated women's clothing brand, designed to provide fashionable and affordable apparel specifically for female customers. The brand was developed to fill a gap in Walmart's apparel portfolio by offering contemporary women's fashion with trend-responsive designs.

The brand initially focused on basic women's essentials such as tops, jeans, and dresses, with an emphasis on comfort, fit, and style. Throughout the late 2010s, Time and Tru expanded its product range to include more fashion-forward pieces, seasonal collections, and extended size ranges.

In recent years, Time and Tru has enhanced its focus on inclusive sizing, offering styles in a wide range of sizes to serve diverse body types. The brand has also embraced current fashion trends while maintaining its commitment to affordability and accessibility.

Time and Tru continues to evolve with changing consumer preferences, introducing new collections that balance contemporary fashion with practical everyday wear. The brand maintains its position as Walmart's primary women's clothing brand, competing with both national brands and other private labels.

About Walmart Inc.

What does Walmart own?
Walmart Inc. owns Walmart Supercenters, discount stores, and Neighborhood Markets in the US; Sam's Club warehouse clubs; approximately an 81% stake in Flipkart (India's leading e-commerce platform); Walmart Mexico (Walmex), the largest retailer in Mexico; Walmart Canada; and operations in Central America, Chile, China, and other countries. Private-label brands include Great Value, Equate, Onn., Mainstays, and Bettergoods. Walmart also owns Walmart Connect, its advertising network, and operates Walmart+, a paid membership service.

Is Walmart publicly traded?
Yes. Walmart Inc. has been listed on the New York Stock Exchange under ticker WMT since October 1970. Despite being a public company, the Walton family retains effective control through approximately 46% of shares held through Walton Enterprises LLC and other family entities. The remaining shares are held by institutional investors including Vanguard and BlackRock, and by public shareholders.

Who founded Walmart?
Sam Walton founded Walmart, opening the first store in Rogers, Arkansas on July 2, 1962. Walton had previously operated Ben Franklin franchise stores in Arkansas, where he developed the low-cost, high-volume retail philosophy that became Walmart's foundation. He died on April 5, 1992, at age 74. His family continues to hold the controlling stake in the company.

Where is Walmart headquartered?
Walmart is headquartered in Bentonville, Arkansas, USA, where Sam Walton established the company's roots in the 1950s. The company's global headquarters, principal executive offices, and main distribution and technology infrastructure are concentrated in northwest Arkansas. Walmart operates in more than 20 countries, with its largest store concentration in the United States.

How many brands does Walmart own?
Walmart operates approximately 20 private-label and exclusive consumer brands, including Great Value (grocery), Equate (health and beauty), Onn. (electronics), Mainstays (home), and Bettergoods (premium food, launched 2024). These brands represent a smaller portion of Walmart's total merchandise revenue than at some competitors; most of what Walmart sells is national branded products from manufacturers.

Who owns Walmart?
Walmart Inc. is a public company with shares traded on the NYSE. The largest shareholder group is the Walton family, which collectively holds approximately 46% of outstanding shares through Walton Enterprises LLC and related entities. The Walton family is consistently ranked among the wealthiest families in the world as a result of this stake, with a combined net worth estimated in excess of $200 billion. Institutional investors including Vanguard, BlackRock, and State Street collectively hold a significant portion of the remaining shares.

Is Sam's Club owned by Walmart?
Yes. Sam's Club is a wholly-owned division of Walmart Inc. It operates as a separate business segment within Walmart's financial reporting but is not a publicly traded entity on its own. Sam's Club was founded by Sam Walton in 1983, named in his honor, and operates approximately 600 warehouse club locations in the United States.

Founded: 1962
Headquarters: Bentonville, Arkansas, USA
Company Type: Publicly Traded
Stock: NYSE: WMT
Revenue: approximately $681 billion (FY2025, ended January 31, 2025)
Employees: ~2.1 million

Visit Walmart Inc. website

View full company profile for Walmart Inc.

Where Is Time and Tru Made / Based?

Headquarters: Bentonville, Arkansas, USA

Time and Tru Categories & Tags

Womens Clothing Apparel Fashion Affordable Fashion Inclusive Sizing Walmart

Time and Tru Sustainability & Ethics

Time and Tru operates under Walmart's sustainability framework. As a private-label fashion brand, it faces challenges related to textile production, supply chain management, and the environmental impact of affordable clothing production.

Walmart announced updated voluntary environmental goals in December 2024, focusing on improving water security in high-risk locations, reducing packaging waste, and decreasing emissions. Walmart acknowledged it is likely to miss its 2025 and 2030 climate change targets, but remains committed to sustainability initiatives that benefit all its private-label brands. Walmart's operational emissions rose 1.1 percent in 2024 to 16 million metric tons.

Time and Tru participates in Walmart's Sustainable Commodities Report FY2025, which focuses on enabling systemic change in commodity sourcing. The brand is part of Walmart's 20x25 initiative, engaging suppliers to accelerate more sustainable commodity sourcing.

Time and Tru operates under Walmart's supplier responsibility programs, ensuring ethical sourcing practices, fair labor standards, and environmental compliance. The brand works with manufacturing partners across multiple countries including Bangladesh, Vietnam, and China, placing it within supply chains that have faced criticism regarding labor rights, factory safety, and environmental compliance.

Time and Tru's commitment to inclusive sizing represents an ethical approach to fashion accessibility, ensuring that women of different body types have access to stylish, affordable clothing. However, the brand's participation in the fast fashion model raises concerns about overproduction, textile waste, and the environmental impact of rapidly changing fashion trends.

Awards & Recognition

Time and Tru has received recognition within Walmart's private-label portfolio and the broader retail industry for its successful positioning in the women's fashion market.

Time and Tru is recognized as one of Walmart's most popular women's fashion brands, acknowledged for successfully combining affordability with contemporary fashion trends and inclusive sizing options. The brand has been featured in fashion industry publications highlighting Walmart's successful expansion into private-label fashion brands.

Time and Tru has received positive reviews from fashion bloggers and influencers who praise the brand for delivering fashionable, affordable options. The brand's successful integration into Walmart's retail ecosystem has been acknowledged as an example of effective private-label brand development.

Time and Tru has been recognized for its commitment to inclusive sizing and body positivity, providing fashionable options for women of all sizes. The brand has been featured in major fashion and retail media outlets, including Today.com, highlighting Walmart's successful private-label fashion strategy.

Time and Tru Recalls & Controversies

Time and Tru, as part of Walmart's private-label portfolio, faces controversies primarily related to the broader challenges of fast fashion, supply chain labor practices, and environmental impact.

Fast Fashion Environmental Impact: Time and Tru faces criticism regarding the environmental impact of fast fashion production, including resource consumption, waste generation, and the carbon footprint associated with mass-produced clothing and global distribution networks.

Supply Chain Labor Concerns: As a private-label brand sourcing from multiple international manufacturing locations, Time and Tru operates within an industry facing ongoing scrutiny regarding labor practices, working conditions, and fair wages in garment factories, particularly in developing countries.

Quality vs. Price Trade-offs: The brand's positioning as affordable fashion raises questions about potential trade-offs between low prices and production quality, worker compensation, or environmental standards in the manufacturing process.

Walmart Corporate Controversies: Time and Tru is indirectly affected by controversies involving Walmart's broader business practices, including labor disputes, supplier relationships, and the company's impact on local communities and small businesses.

Walmart ESG Performance: Walmart's acknowledgment that it is likely to miss its 2025 and 2030 climate change targets creates broader concerns about the environmental performance of all Walmart brands, including Time and Tru.

Transparency Challenges: As a private-label brand, Time and Tru faces limitations in transparency regarding specific manufacturing locations, supplier relationships, and detailed environmental impact reporting compared to standalone fashion brands.

Time and Tru Ownership: Pros & Cons

Advantages

+Affordable women's fashion with contemporary styling and trend-responsive collections
+Wide product availability across Walmart's extensive store network of over 4,600 US stores
+Comprehensive range of women's clothing categories and inclusive sizing options
+Backed by Walmart's purchasing power and supply chain expertise as the world's largest retailer
+Focus on inclusive sizing serving diverse body types and sizes

Considerations

-Limited availability outside Walmart stores and Walmart.com
-Competition from fast fashion retailers and specialty women's clothing brands
-Product quality may vary by category and manufacturer
-Fast fashion model raises environmental and ethical concerns
-Supply chain transparency limitations as a private-label brand
-Walmart's missed 2025 and 2030 climate targets reflecting broader sustainability challenges

Frequently Asked Questions About Time and Tru

Sources & Further Reading

Competitors to Time and Tru

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
GeorgeSister Brand	Asda	United Kingdom	1989	Mass market	United kingdom	Unisex
Terra & SkySister Brand	Walmart	USA	2017	Value brand	United states	Womens