Who Owns Time and Tru?

• Parent Company: Walmart Inc.
• Ownership Type: Wholly owned
• Company Type: Publicly Traded
• Stock Ticker: NYSE: WMT

• Founded: 2016
• Founders: Walmart (internal development)

• Founded: 1962
• Headquarters: Bentonville, Arkansas, USA
• Company Type: Publicly Traded
• Stock: NYSE: WMT
• Revenue: approximately $681 billion (FY2025, year ended January 31, 2025)
• Employees: Approximately 2.1 million

Visit Walmart Inc. website

• Headquarters: Bentonville, Arkansas, USA
• Manufacturing / Operations: United States, Canada, Mexico, China, Bangladesh, Vietnam, Various international locations

Time and Tru operates under Walmart's comprehensive sustainability framework, implementing environmental initiatives and ethical practices across its fashion operations. As a major private-label fashion brand, Time and Tru faces unique sustainability challenges related to textile production, supply chain management, and the environmental impact of fast fashion manufacturing.

Walmart's Environmental Goals: Time and Tru benefits from Walmart's updated voluntary environmental goals announced in December 2024, which focus on improving water security in high-risk locations, reducing packaging waste, and decreasing emissions. While Walmart acknowledged it is likely to miss its 2025 and 2030 climate change targets, the company remains committed to sustainability initiatives that benefit all its private-label brands.

Sustainable Commodities Initiative: Time and Tru participates in Walmart's Sustainable Commodities Report FY2025, which focuses on enabling systemic change in commodity sourcing. The brand is part of Walmart's 20x25 initiative, which continues to engage suppliers and identify ways to accelerate more sustainable commodity sourcing beyond 2025 in ways that are positive for customers and suppliers.

Supply Chain Responsibility: Time and Tru operates under Walmart's comprehensive supplier responsibility programs, ensuring ethical sourcing practices, fair labor standards, and environmental compliance throughout its supply chain. The brand works with manufacturing partners across multiple countries to maintain consistent quality and ethical standards.

Packaging Sustainability: As part of Walmart's packaging waste reduction initiatives, Time and Tru is working toward more sustainable packaging solutions, including reduced plastic usage, increased recycled content, and improved packaging designs that reduce environmental impact while maintaining product quality and affordability.

Carbon Footprint Management: Time and Tru participates in Walmart's efforts to decrease emissions across operations, though Walmart's operational emissions rose 1.1 percent in 2024 to 16 million metric tons. The brand works to optimize its supply chain and reduce the carbon footprint associated with clothing production and distribution.

Inclusive Sizing and Accessibility: Time and Tru's commitment to inclusive sizing represents an ethical approach to fashion accessibility, ensuring that women of different body types and sizes have access to stylish, affordable clothing options. This focus on inclusivity aligns with broader social responsibility goals in the fashion industry.

Affordability and Accessibility: Time and Tru's positioning as an affordable fashion brand represents a commitment to making stylish clothing accessible to a broader range of consumers, addressing social equity concerns in fashion accessibility and affordability.

Quality and Safety Standards: Time and Tru maintains rigorous quality control and safety standards for all its products, ensuring that affordable fashion does not compromise on product safety, quality materials, or manufacturing standards.

Supplier Diversity and Development: Walmart's supplier diversity programs benefit Time and Tru by ensuring opportunities for diverse suppliers and manufacturers, particularly in regions where the brand sources its products.

Transparency and Reporting: Time and Tru benefits from Walmart's comprehensive ESG reporting, including detailed sustainability initiatives and environmental performance metrics that inform stakeholders about the brand's sustainability progress and goals.

Local Economic Impact: Time and Tru's manufacturing operations contribute to local economic development in various regions through employment opportunities and supplier partnerships that support sustainable development.

Time and Tru has received recognition within Walmart's private-label portfolio and the broader retail industry for its successful positioning in the women's fashion market and its ability to deliver affordable, stylish clothing to mass-market consumers.

Walmart Private Label Success: Time and Tru is recognized as one of Walmart's most popular women's fashion brands, acknowledged for successfully combining affordability with contemporary fashion trends and inclusive sizing options that serve diverse customer needs.

Fashion Industry Recognition: Time and Tru has been featured in fashion industry publications and media coverage highlighting Walmart's successful expansion into private-label fashion brands, with particular recognition for its ability to compete with national brands in the women's clothing segment.

Customer Choice Awards: Time and Tru has received consumer choice recognitions and positive reviews from fashion bloggers and influencers who praise the brand for delivering fashionable, affordable options that don't compromise on style or quality.

Retail Innovation Recognition: The brand's successful integration into Walmart's retail ecosystem and its ability to leverage Walmart's scale and distribution capabilities has been acknowledged as an example of effective private-label brand development.

Inclusive Fashion Recognition: Time and Tru has been recognized for its commitment to inclusive sizing and body positivity, providing fashionable options for women of all sizes and body types, which aligns with growing industry focus on diversity and inclusion.

Design Excellence Awards: The brand's contemporary fashion designs and ability to quickly respond to fashion trends while maintaining affordability have received recognition from fashion industry observers and retail analysts.

Market Position Achievement: Time and Tru's success in establishing itself as Walmart's primary women's clothing brand, competing effectively with both national brands and other private labels, has been acknowledged as a significant achievement in the competitive fashion retail market.

Supply Chain Excellence: The brand's ability to maintain consistent quality and affordability across its diverse manufacturing network has received recognition for operational excellence in private-label fashion management.

Customer Loyalty Recognition: Time and Tru has developed a loyal customer base that returns for the brand's combination of style, affordability, and inclusive sizing, demonstrating successful brand loyalty in the competitive women's fashion market.

Industry Media Coverage: Time and Tru has been featured in major fashion and retail media outlets, including Today.com and other publications that highlight Walmart's successful private-label fashion strategy and the brand's appeal to value-conscious fashion consumers.

Time and Tru, as part of Walmart's private-label portfolio, faces controversies primarily related to the broader challenges of fast fashion, supply chain labor practices, and the environmental impact of affordable clothing production. While the brand itself has not faced major specific scandals, it operates within an industry facing significant scrutiny.

Fast Fashion Environmental Impact: Time and Tru, like all affordable fashion brands, faces criticism regarding the environmental impact of fast fashion production, including resource consumption, waste generation, and the carbon footprint associated with mass-produced clothing and global distribution networks.

Supply Chain Labor Concerns: As a private-label brand sourcing from multiple international manufacturing locations, Time and Tru operates within an industry facing ongoing scrutiny regarding labor practices, working conditions, and fair wages in garment factories, particularly in developing countries.

Quality vs. Price Trade-offs: The brand's positioning as affordable fashion raises questions about the potential trade-offs between low prices and production quality, worker compensation, or environmental standards in the manufacturing process.

Walmart Corporate Controversies: Time and Tru is indirectly affected by controversies involving Walmart's broader business practices, including labor disputes, supplier relationships, and the company's impact on local communities and small businesses.

Fast Fashion Sustainability Challenges: The brand's participation in the fast fashion model raises concerns about overproduction, textile waste, and the environmental impact of rapidly changing fashion trends that encourage frequent clothing replacement and disposal.

Manufacturing Location Scrutiny: Time and Tru's manufacturing across multiple countries, including Bangladesh, Vietnam, and China, places the brand within supply chains that have faced criticism regarding labor rights, factory safety, and environmental compliance.

Consumer Perception of Private Labels: Some consumers express skepticism about private-label brands' quality, authenticity, and value compared to established national brands, creating challenges for Time and Tru in building brand trust and loyalty.

Walmart's ESG Performance: Walmart's acknowledgment that it is likely to miss its 2025 and 2030 climate change targets creates broader concerns about the environmental performance of all Walmart brands, including Time and Tru.

Competitive Pressure on Ethical Standards: The brand's need to maintain affordability while facing growing consumer expectations for ethical and sustainable fashion creates tension between price competitiveness and investment in improved environmental and social practices.

Retail Industry Consolidation Impact: Time and Tru operates within a retail landscape dominated by large corporations, raising concerns about market concentration, supplier power dynamics, and the impact on smaller, independent fashion brands and retailers.

Transparency Challenges: As a private-label brand, Time and Tru faces limitations in transparency regarding specific manufacturing locations, supplier relationships, and detailed environmental impact reporting compared to standalone fashion brands that must disclose more comprehensive information to consumers.