Who Owns Khaadi?

Shamoon Sultan opened the first Khaadi store in 1998 at Zamzama in Karachi, selling handloom-woven fabric and clothing built around Pakistani textile craft. The concept was unusual for the time: while most Pakistani fashion retail sold unstitched fabric, Khaadi pushed ready-to-wear garments with a distinct craft aesthetic at accessible prices.

The brand expanded through the 2000s into a national chain. Khaadi was among the first Pakistani retailers to build large-format flagship stores in malls, and its women's pret (ready-to-wear) lines became category leaders. Revenue grew from PKR 2.2 billion in calendar 2012 to PKR 19.4 billion by 2019, a compound annual growth rate above 20 percent, according to figures later published by credit rating agency PACRA.

The 2010s brought international expansion. Khaadi opened stores in the United Arab Emirates, the United Kingdom, and the United States, targeting the South Asian diaspora in cities including Dubai, London, and Houston. It also broadened its range beyond apparel into handbags, shoes, accessories, fragrance, and home textiles, plus the Khaas and Chapter 2 sub-brands at different price points.

The COVID-19 pandemic in 2020 temporarily halted growth when non-essential retail closed, but revenue recovered to PKR 24.6 billion in calendar 2024 and PKR 25.1 billion in 2025, with net profit of approximately PKR 1.67 billion reported in listing documents. In 2024 the business reorganized under the Weaves Corporation holding structure, grouping Khaadi with newer ventures including the Kanteen food concept and SS Chai. The September 2026 conversion to a public unlisted company set the stage for the proposed stock exchange listing.