Who Owns Ana Luisa?

Adam David and David Bensoussan launched Ana Luisa in 2018 in Brooklyn, identifying a gap between cheap fashion jewelry that tarnishes and fine jewelry priced out of everyday reach. Their answer was demi-fine: real 14-karat gold plated or vermeil over recycled brass and sterling silver bases, priced mostly under $200, sold direct to consumers online.

The timing rode the direct-to-consumer wave in jewelry alongside Mejuri, Aurate, and Stone and Strand. Ana Luisa differentiated on sustainability claims early: recycled gold and silver content, carbon-neutral certification for operations, and later lab-grown diamond lines as that category mainstreamed. The brand leaned on gifting seasons, influencer marketing, and frequent product drops to build a repeat-purchase base.

Revenue grew rapidly through the early 2020s, supported by a 2021 funding round of roughly $16 million. The assortment expanded from plated demi-fine staples into solid 14-karat gold, lab-grown diamonds, pearls, and personalized engraving, inching the brand upward from its entry price points while keeping the accessible positioning.

By the mid-2020s Ana Luisa had become a mainstream name in the demi-fine category, selling internationally from its New York base, launching occasional physical retail and pop-up presences, and competing directly with Mejuri for the self-purchasing women's jewelry customer. It remains independent and founder-led as of November 2026.