Ana Luisa
New York venture-backed demi-fine jewelry company founded in 2018, selling recycled-gold and lab-grown-diamond pieces direct to consumers.
Company Type
private
Founded
2018
Headquarters
New York City, New York, USA
Revenue
Not publicly disclosed (estimated tens of millions)
Employees
Approximately 50-150 (estimated)
Primary Market
United States
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About Ana Luisa
Who owns Ana Luisa?
Founders Adam David and David Bensoussan own the company together with venture capital investors. There is no corporate parent.
Is Ana Luisa publicly traded?
No. It is a private venture-backed company.
When was Ana Luisa founded?
The company was founded in 2018 in Brooklyn, New York.
How much funding has Ana Luisa raised?
Approximately $16 million in reported venture funding, including a 2021 round.
Where does Ana Luisa manufacture?
Production is contracted to jewelry workshops internationally under responsible-manufacturing standards the company describes on its site; design and operations run from New York.
History of Ana Luisa
Adam David and David Bensoussan founded the company in Brooklyn in 2018, targeting the gap between tarnishing fast-fashion jewelry and fine jewelry's four-figure prices. The initial assortment focused on gold-plated and vermeil demi-fine pieces at accessible prices, sold exclusively online.
Growth through 2019 to 2021 rode the DTC jewelry wave and social-media-driven discovery. A funding round of approximately $16 million in 2021, reported by venture databases, funded assortment expansion and marketing. The company layered on sustainability credentials including Climate Neutral certification and recycled-metal sourcing during the same period.
The product ladder climbed steadily: solid 14-karat gold pieces, then lab-grown diamonds as consumer acceptance and price declines made the category viable at Ana Luisa's price points, plus pearls, engravable, and personalized lines. The brand added pop-up and physical retail experiments while keeping ecommerce the core channel.
By the mid-2020s Ana Luisa stood among the leading US demi-fine independents, shipping internationally from its New York base and competing head-on with Mejuri for the self-purchasing female customer. It remains founder-led and private as of November 2026.
Brands Owned by Ana Luisa
Ana Luisa owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Ana Luisa
private · Founded 2018 · New York City, New York, USA
1
brands
Ana Luisa Ownership: Pros & Cons
Advantages
- +Single-brand focus with clear sustainability-led positioning
- +Direct model provides customer data and full margin capture
- +Founders retain operational control with venture capital for growth
- +Lab-grown diamond expansion opens higher-value categories
Considerations
- -Crowded category with stronger-funded leader (Mejuri) and incumbent entrants
- -DTC customer acquisition costs are structurally rising
- -Private scale limits marketing and retail expansion versus public rivals
- -Exit expectations from venture investors loom over long-term strategy
Frequently Asked Questions About Ana Luisa
Who owns Ana Luisa?
Founders Adam David and David Bensoussan own the company together with venture capital investors. There is no corporate parent.
Is Ana Luisa publicly traded?
No. It is a private venture-backed company.
When was Ana Luisa founded?
The company was founded in 2018 in Brooklyn, New York.
How much funding has Ana Luisa raised?
Approximately $16 million in reported venture funding, including a 2021 round.
Where does Ana Luisa manufacture?
Production is contracted to jewelry workshops internationally under responsible-manufacturing standards the company describes on its site; design and operations run from New York.
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