TRB Acquisitions LLC

What does TRB Acquisitions do?

TRB Acquisitions owns and operates the RBX Active brand of activewear and footwear. It designs and sources apparel and shoes from contract manufacturers and sells through wholesale, its own website, and outlet stores.

Is TRB Acquisitions publicly traded?

No. TRB Acquisitions LLC is privately held and controlled by founder Eli Yedid. It has no public shareholders.

Who owns RBX Active?

TRB Acquisitions LLC owns the RBX Active trademark. Founder and CEO Eli Yedid controls the company and its affiliated operating entities RBX Active LLC and RBX Direct LLC.

Where is TRB Acquisitions headquartered?

TRB Acquisitions is headquartered in New York, New York, where it designs product and manages the RBX Active brand.

What does RBX stand for?

RBX originally stood for Rugged Bear X-treme, launched as an active extension of The Rugged Bear children's clothing brand that Eli Yedid operated before building RBX into a standalone activewear label.

When was RBX founded?

The RBX brand was launched in the early 2000s as an extension of The Rugged Bear. Eli Yedid consolidated the business under TRB Acquisitions LLC around 2010.

Eli Yedid's path to RBX ran through The Rugged Bear, a children's clothing brand he operated for two decades. Around the early 2000s, with activewear emerging as a growth category, Yedid launched RBX as Rugged Bear X-treme, positioning it as an accessible active label for the whole family.

The brand grew through wholesale. RBX sold through off price and mid-tier retailers, building volume on value positioning that undercut premium activewear brands significantly. The model was straightforward: trend right styles at prices accessible to mass market consumers.

Yedid acquired full control of the RBX business and consolidated it under TRB Acquisitions LLC around 2010, separating it from the children's wear operation. The brand's identity shifted toward fitness and athleisure as that category exploded through the 2010s.

RBX expanded direct to consumer in 2015 with its own ecommerce site, and the brand opened outlet stores including locations at Tanger and Premium Outlets centers. Reported gross sales reached approximately $200 million as the company grew into one of the larger independent activewear labels outside the major athletic brands.

The company faced a notable challenge in 2017 when Reebok filed a patent infringement complaint with the International Trade Commission alleging that RBX footwear infringed athletic shoe sole patents. The matter was a significant legal test for the private company.

The company's most significant legal matter was the 2017 Reebok complaint to the US International Trade Commission alleging that TRB Acquisitions and affiliates including RBX Active LLC and RBX Direct LLC infringed athletic footwear sole patents. The complaint targeted imported RBX footwear under the Tariff Act.