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  1. Home
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  3. Ames Watson Capital
Ames Watson Capital logo

Ames Watson Capital

American private equity firm that acquired Claire's Accessories in 2024, specializing in retail and consumer brand investments.

Company Type

private

Founded

2018

Headquarters

New York, New York, USA

Primary Market

United States

Ames Watson Capital Timeline

1961
Claire's

Claire's established by Sylvia Schaefer, Rowland Schaefer

Founded
2018

Ames Watson Capital

Founded by Joel Schlesinger, Andrew Shapiro

Company Founded
2025
Claire's

Ames Watson Capital acquired Claire's

Acquired

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Amazon
Claire's on Amazon

About Ames Watson Capital

What does Ames Watson Capital own?
Ames Watson Capital owns Claire's Accessories, a jewelry and accessories retailer with approximately 2,300 stores globally. Claire's is operated through Ames Watson's portfolio company CB Acquisitions. The firm's portfolio is concentrated in this single major investment.

Is Ames Watson Capital publicly traded?
No. Ames Watson Capital is a privately held private equity firm. The company is not listed on any stock exchange. Its capital is provided by the firm's founders and limited partners, including institutional investors and high-net-worth individuals.

Who founded Ames Watson Capital?
Ames Watson Capital was founded in 2018 by Joel Schlesinger and Andrew Shapiro. The firm was established to focus on investments in retail and consumer brands with opportunities for operational improvement.

Where is Ames Watson Capital headquartered?
Ames Watson Capital is headquartered in New York, New York, USA. The firm operates from New York and manages its portfolio companies remotely, with Claire's maintaining its own operational headquarters.

How many brands does Ames Watson Capital own?
Ames Watson Capital owns one major brand: Claire's Accessories. The firm's portfolio is concentrated in this single investment. Claire's also includes the Icing brand, which targets older demographics but has a limited remaining presence.

Who owns Ames Watson Capital?
Ames Watson Capital is owned by its founders, Joel Schlesinger and Andrew Shapiro, along with limited partners who provide capital for investments. The firm does not publicly disclose its ownership structure or limited partner identities.

What is Ames Watson Capital's revenue?
Ames Watson Capital's revenue is not publicly disclosed, as it is a private company. The firm generates revenue through management fees and carried interest on its investments. Claire's, its primary portfolio company, had annual revenue of approximately $1.4 billion at the time of acquisition in 2024.

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History of Ames Watson Capital

Ames Watson Capital was founded in 2018 by Joel Schlesinger and Andrew Shapiro. The firm was established to focus on investments in retail and consumer brands, an area where the founders saw opportunities for operational improvement and brand revitalization.

The firm's defining acquisition was Claire's Accessories. Claire's was founded in 1961 in Chicago, Illinois, and grew to become a leading specialty retailer of jewelry and accessories for young women. Claire's filed for Chapter 11 bankruptcy in March 2018 under its previous owner, Elliott Management and Monarch Alternative Capital, which had taken control of the company through a debt-for-equity swap. Claire's emerged from bankruptcy in September 2018 with approximately $1.5 billion in debt eliminated.

Ames Watson acquired Claire's in 2024 through its portfolio company CB Acquisitions. The acquisition price was not publicly disclosed. At the time of the acquisition, Claire's operated approximately 2,300 stores globally and had annual revenue of approximately $1.4 billion. The acquisition was financed through a combination of equity from Ames Watson and debt financing.

Following the acquisition, Ames Watson focused on Claire's e-commerce expansion, store portfolio optimization, and product innovation. Claire's has faced challenges including declining mall traffic in North America and competition from online retailers. The company has also expanded its presence through partnerships with major retailers including Walmart, where Claire's operates shop-in-shop locations.

In 2025, Claire's faced legal disputes related to the acquisition. A lawsuit was filed by former stakeholders alleging issues related to the transaction terms. The outcome of the litigation was pending as of early 2026.

Ames Watson Capital Sustainability & Ethics

As a private equity firm, Ames Watson does not publish sustainability reports or ESG disclosures. The firm's portfolio company, Claire's, has limited public sustainability reporting. Claire's has not pursued B Corp certification and does not publish detailed environmental impact data.

Claire's has faced scrutiny over product safety, particularly related to metals used in jewelry for children and teens. The company has implemented product testing protocols to comply with Consumer Product Safety Commission regulations regarding lead and cadmium content in children's products.

Ames Watson's sustainability posture is not publicly documented, which is typical for private equity firms of its size. The firm does not appear to have signed onto voluntary ESG frameworks or sustainability initiatives.

Controversy, Regulation & Public Scrutiny

In 2025, legal disputes emerged related to Ames Watson's acquisition of Claire's. Former stakeholders filed a lawsuit alleging issues related to the transaction terms and the treatment of certain creditors during the acquisition process. The outcome of the litigation was pending as of early 2026.

Claire's has faced product safety controversies. In 2010, an investigation by the Associated Press found that some Claire's jewelry contained cadmium, a toxic metal. Claire's recalled approximately 19,000 charm bracelets and necklaces as a result. The company has since implemented stricter product testing protocols.

Claire's previous bankruptcy in 2018 under Elliott Management and Monarch Alternative Capital resulted in significant losses for unsecured creditors. The bankruptcy eliminated approximately $1.5 billion in debt but also resulted in the closure of underperforming stores.

Claire's ear-piercing service has faced occasional scrutiny over hygiene and safety practices, though the company maintains that it follows strict sanitation protocols and trains its employees in safe piercing procedures.

Brands Owned by Ames Watson Capital

Ames Watson Capital owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
Ames Watson Capital
Parent Company

Ames Watson Capital

private · Founded 2018 · New York, New York, USA

1

brands

View all 1 brand in grid view

Ames Watson Capital Ownership: Pros & Cons

Advantages

  • +Claire's has strong brand recognition with decades of consumer awareness among its target demographic
  • +Approximately 2,300 stores globally, with presence in over 75 percent of North American malls
  • +Diversified revenue through retail stores, e-commerce, and Walmart shop-in-shop partnerships
  • +Ear-piercing service provides a differentiated customer experience with high repeat rates
  • +Private equity ownership provides capital for operational improvement and growth initiatives

Considerations

  • -Concentration in a single portfolio company (Claire's) creates investment risk
  • -Declining mall traffic in North America poses a structural challenge to Claire's store-based model
  • -Legal disputes related to the 2024 acquisition create uncertainty
  • -Claire's has a history of financial distress, including the 2018 bankruptcy
  • -Limited public disclosure makes it difficult to assess the firm's financial performance

Frequently Asked Questions About Ames Watson Capital

What does Ames Watson Capital own?

Ames Watson Capital owns Claire's Accessories, a jewelry and accessories retailer with approximately 2,300 stores globally. Claire's is operated through Ames Watson's portfolio company CB Acquisitions. The firm's portfolio is concentrated in this single major investment.

Is Ames Watson Capital publicly traded?

No. Ames Watson Capital is a privately held private equity firm. The company is not listed on any stock exchange. Its capital is provided by the firm's founders and limited partners, including institutional investors and high-net-worth individuals.

Who founded Ames Watson Capital?

Ames Watson Capital was founded in 2018 by Joel Schlesinger and Andrew Shapiro. The firm was established to focus on investments in retail and consumer brands with opportunities for operational improvement.

Where is Ames Watson Capital headquartered?

Ames Watson Capital is headquartered in New York, New York, USA. The firm operates from New York and manages its portfolio companies remotely, with Claire's maintaining its own operational headquarters.

How many brands does Ames Watson Capital own?

Ames Watson Capital owns one major brand: Claire's Accessories. The firm's portfolio is concentrated in this single investment. Claire's also includes the Icing brand, which targets older demographics but has a limited remaining presence.

Who owns Ames Watson Capital?

Ames Watson Capital is owned by its founders, Joel Schlesinger and Andrew Shapiro, along with limited partners who provide capital for investments. The firm does not publicly disclose its ownership structure or limited partner identities.

What is Ames Watson Capital's revenue?

Ames Watson Capital's revenue is not publicly disclosed, as it is a private company. The firm generates revenue through management fees and carried interest on its investments. Claire's, its primary portfolio company, had annual revenue of approximately $1.4 billion at the time of acquisition in 2024.

Sources & Further Reading

  • Ames Watson Capital Official Website,
  • Claire's Official Website,
  • Reuters: Claire's Bankruptcy Filing,
  • Associated Press: Claire's Cadmium Recall,
  • Wikipedia: Claire's (store),
  • SEC EDGAR: CB Acquisitions,

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Last reviewed: August 7, 2026 · Reviewed by Who Brands Editorial Team