Who Owns Claire's?
Claire's is a retailer of accessories, jewelry, and toys primarily aimed at tween and teen girls. Founded in 1961, Claire's was acquired by Ames Watson Capital in September 2025 for $140 million following a bankruptcy filing. The company operates stores across multiple countries and is known for its ear piercing services.
Parent Company
Ames Watson Capital
Acquired
2025
Status
Private
Headquarters
Hoffman Estates, Illinois, USA
Who Owns Claire's?
- Parent Company: Ames Watson Capital
- Ownership Type: Subsidiary
- Acquisition Year: 2025
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Claire's | Ames Watson Capital | Subsidiary |
History of Claire's
- Founded: 1961
- Founders: Marla Aaron
- Acquired by Ames Watson Capital: 2025
Claire's was founded in 1961 as Fashion Tress Industries, a company focused on hair accessories and fashion items. The company was renamed Claire's Accessories in 1973 and later became known as Claire's Boutiques. The company established itself as a premier destination for accessories, jewelry, and fashion items targeted at young women. This founding vision demonstrated exceptional insight into the growing demand for fashion accessories while establishing a distinctive retail concept that would define the tween and teen accessories market for generations.
Throughout the 1980s and 1990s, Claire's expanded significantly, opening stores across the United States and internationally. The company became particularly known for its ear piercing services, claiming to have performed over 100 million piercings in 25+ years. This period of expansion demonstrated Claire's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards that would define the brand for decades. Claire's went public and expanded its product portfolio to include toys, cosmetics, and lifestyle items.
In 2007, Apollo Global Management acquired Claire's in a leveraged buyout. The company faced significant financial challenges following the acquisition, including high debt levels and changing retail dynamics. In 2022, Claire's announced plans for an initial public offering but subsequently faced financial difficulties. In August 2025, Claire's filed for Chapter 11 bankruptcy protection, citing tariff uncertainty and operational challenges. This period of financial restructuring demonstrated Claire's exceptional ability to navigate complex business challenges while maintaining its core brand identity and customer relationships. In September 2025, Ames Watson Capital completed the acquisition of Claire's North American business for $140 million, marking a new chapter in the brand's evolution under new ownership focused on revitalization and growth.
About Ames Watson Capital
Claire's is one of the world's leading specialty retailers of affordable fashion accessories, jewelry, and beauty products for teens, tweens, and young women. The company operates over 2,800 stores and concessions across North America, Europe, and other international markets. Claire's is particularly well known for its ear piercing services, which the company claims have pierced over 100 million ears worldwide.
The company's product assortment includes earrings, necklaces, bracelets, hair accessories, bags, beauty products, and licensed character merchandise. Claire's targets a core demographic of girls and young women aged 3 to 18, with a growing focus on the tween market. The company operates under two primary retail banners: Claire's (targeting teens) and Icing (targeting young adult women).
- Founded: 2018
- Headquarters: Hoffman Estates, Illinois, USA
- Company Type: Publicly Traded
Where Is Claire's Made / Based?
- Headquarters: Hoffman Estates, Illinois, USA
- Manufacturing / Operations: United States, Multiple countries
Claire's Ownership: Pros & Cons
Advantages
- +Established brand recognition and customer loyalty built over 60+ years
- +Signature ear piercing service differentiates from competitors
- +Extensive store network with 2,700+ locations globally
- +Strong market position in tween and teen accessories
- +New ownership focused on revitalization and store improvements
- +Diverse product portfolio serving multiple customer needs
- +Opportunity for operational improvements under new management
Considerations
- -Recent bankruptcy and restructuring uncertainty
- -Competition from online retailers and other accessory brands
- -Dependence on mall and retail foot traffic
- -Changing consumer preferences and shopping patterns
- -Supply chain complexity across multiple countries
- -Tariff and trade policy uncertainties affecting operations
- -Need for store modernization and technology upgrades
Frequently Asked Questions About Claire's
Competitors to Claire's
No direct competitors found in the same category. This could be because Claire'soperates in a unique market segment or we're still building our competitor database.
Jobs at Ames Watson Capital
Latest News About Claire's
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