
Skechers is owned by Skechers U.S.A., Inc. (NYSE: SKX), an independent publicly traded American footwear company founded by Robert Greenberg in 1992. The company is headquartered in Manhattan Beach, California, USA. Skechers is the third-largest footwear brand globally by revenue, generating approximately $8.9 billion in annual sales. The Greenberg family maintains significant influence through a dual-class share structure.
Parent Company
Founded
1992
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Skechers | Skechers U.S.A., Inc. | Public corporation |
Skechers was founded in 1992 by Robert Greenberg in Manhattan Beach, California. Greenberg had previously founded L.A. Gear, a popular athletic footwear brand in the late 1980s that reached peak revenue of approximately $900 million before facing financial difficulties and declining sales. After leaving L.A. Gear in 1992, Greenberg launched Skechers with a focus on utility-style boots and casual footwear rather than competing directly in the performance athletic category dominated by Nike and Reebok.
The brand's name was suggested by Greenberg's son Michael, who coined "Skechers" as a word that evoked energy and movement. The company initially distributed third-party brands before launching its own Skechers-branded footwear line. Early products included chunky platform shoes and utility boots that resonated with 1990s fashion trends. The brand gained visibility through celebrity endorsements and placements in popular media.
Skechers went public on the New York Stock Exchange in 1999, raising capital to fund expansion. The IPO priced shares at $11. The company grew steadily through the 2000s by broadening its product range beyond fashion footwear into comfort-focused categories. The introduction of Skechers Memory Foam insoles provided a differentiated comfort technology that appealed to a broad consumer base.
In 2010 and 2011, Skechers launched its Shape-ups toning shoes, which claimed to help users tone muscles and burn calories while walking. The Federal Trade Commission investigated these claims and in 2012 ordered Skechers to pay $40 million in consumer refunds for unsubstantiated health claims. This controversy is covered in detail in the Recalls and Controversies section.
The brand's most significant growth phase began in the mid-2010s when Skechers pivoted strongly toward comfort technology. Products like the GOwalk, GOrun, and Arch Fit lines attracted consumers who prioritized comfort over brand prestige. This strategy proved successful, particularly among older demographics and international markets where comfort-focused footwear was in high demand. The GOwalk line became one of Skechers' best-selling product families.
Skechers invested heavily in international expansion beginning in the 2010s. The company opened company-owned stores and signed distribution agreements across Europe, Asia, and Latin America. China became Skechers' largest international market, with the brand operating hundreds of stores across the country. International sales grew to account for over 60% of total revenue by 2024.
By 2024, Skechers had surpassed Adidas in U.S. footwear market share in certain categories, cementing its position as the third-largest footwear brand globally behind Nike and Adidas. The company operated over 5,000 company-owned and third-party retail stores worldwide. Skechers also expanded its e-commerce capabilities, with direct-to-consumer sales growing as a percentage of total revenue.
In 2025, Skechers reported full-year revenue of approximately $8.9 billion. The company continued to invest in product innovation, including the expansion of its Arch Fit and Slip-Ins product lines. Skechers also signed endorsement deals with athletes and celebrities to build credibility in performance categories, including marathon runner Meb Keflezighi and former baseball player David Ortiz.
As of 2026, Skechers continues to focus on comfort technology, international expansion, and direct-to-consumer retail. The company faces ongoing challenges from tariff pressures on imported footwear and competition from both premium athletic brands and emerging comfort footwear companies.
Who owns Skechers?
Skechers is majority-owned by 3G Capital, the Brazilian-American private equity firm that acquired the company in September 2025 in a deal valued at $9.42 billion. Robert Greenberg, who founded Skechers in 1992, retained a significant equity stake and continues as CEO. 3G Capital is known for its investments in consumer brands including Kraft Heinz, Burger King, and Tim Hortons.
Is Skechers publicly traded?
No. Skechers was publicly traded on NYSE under ticker SKX from 1999 until September 2025, when 3G Capital completed its acquisition. The company is now privately held and its shares no longer trade on any stock exchange. TD Cowen analyst John Kernan has suggested that Skechers may eventually return to public markets.
Who founded Skechers?
Skechers was founded in 1992 in Manhattan Beach, California, by Robert Greenberg. Greenberg had previously founded L.A. Gear, a popular athletic footwear brand of the 1980s. He launched Skechers with a focus on utility boots before expanding into comfort and lifestyle footwear. Greenberg remains CEO of the company.
Where is Skechers headquartered?
Skechers is headquartered in Manhattan Beach, California, USA. The company has maintained its headquarters in Manhattan Beach since its founding in 1992 and continues to operate from that location following the 3G Capital acquisition.
How many brands does Skechers own?
Skechers operates as a single brand with multiple product lines rather than owning a portfolio of separate brands. Its key product lines include Arch Fit, Hands Free Slip-ins, Max Cushioning, Skechers Work, Skechers Kids, and Skechers Sport. The company sells products in more than 180 countries.
What is Skechers' revenue?
Skechers reported record annual revenue of $8.97 billion in fiscal year 2024, its last full year as a public company. In Q2 2025, the company reported net sales of $2.44 billion, a 13.1 percent increase year over year. Since going private in September 2025, Skechers no longer publishes quarterly financial results.
Where are Skechers shoes made?
Skechers shoes are primarily manufactured in China, Vietnam, and India through third-party manufacturing partners. The company does not own its own manufacturing facilities. This supply chain structure is common in the footwear industry but creates exposure to geopolitical risks, tariffs, and labor market conditions in those countries.
Skechers has implemented sustainability initiatives focused on facilities, packaging, and materials. The company's approach is documented in its corporate social responsibility materials.
Facility Certifications: Skechers operates LEED Gold-certified facilities, including its headquarters in Manhattan Beach, California, and its distribution center in Rancho Belago, California. The Liege, Belgium distribution center has a BREEAM Very Good rating. The Taicang, China facility is pursuing LEED Platinum certification. These certifications are independently verified by the U.S. Green Building Council and BRE Group.
Packaging: Skechers reports that 96 to 100% of outbound shipping cartons are composed of recycled materials, and 100% of shipping cartons are recyclable. Factory master cartons use soy- or water-based ink. These metrics are self-reported by Skechers and have not been independently audited.
Materials: Skechers offers an "Our Planet Matters" collection featuring footwear made with recycled materials including recycled polyester, organic cotton, and recycled rubber. However, this collection represents a small percentage of Skechers' total product volume. The company has not published targets for increasing the percentage of recycled materials across its full product line.
Supply Chain Ethics: Skechers works with contract manufacturers in China, Vietnam, and India. The company has a Supplier Code of Conduct and conducts supplier assessments. However, Skechers does not publish the results of these audits or detailed information about factory conditions. The company is not a member of the Fair Labor Association.
Cruelty-Free and Vegan Status: Skechers does not market itself as a cruelty-free or vegan brand. Some Skechers products use leather and other animal-derived materials. The brand has not obtained certification from Leaping Bunny, PETA, or The Vegan Society.
B Corp Status: Skechers is not a certified B Corporation.
Carbon Emissions: Skechers has not published specific carbon neutrality targets or Scope 3 emissions data. The company's sustainability reporting focuses on facility-level energy efficiency rather than comprehensive carbon footprint measurement.
Skechers' sustainability profile is limited compared to competitors like Allbirds and On Running, which have made carbon labeling and sustainable materials central to their brand positioning. Skechers has not obtained independent third-party sustainability certifications beyond its LEED and BREEAM facility ratings.
Skechers has received limited independent industry awards. The company's recognition comes primarily from business performance rankings and trade publication coverage.
Footwear News Achievement Awards: Skechers and its executives have been recognized by Footwear News, a leading footwear industry trade publication. Robert Greenberg has received Footwear News Person of the Year recognition. These awards are from a trade publication rather than an independent testing organization.
Market Position Recognition: Skechers' position as the third-largest footwear brand globally has been noted by market research firms including NPD Group (now Circana) and Statista. The company's surpassing of Adidas in certain U.S. market share categories has been reported by financial media including Bloomberg and CNBC.
LEED and BREEAM Certifications: Skechers' distribution centers have received independently verified green building certifications. The Rancho Belago facility is LEED Gold certified, and the Liege facility has a BREEAM Very Good rating. These are legitimate third-party certifications from recognized organizations.
Skechers has not received product quality awards from independent testing organizations such as Consumer Reports, Which?, or Good Housekeeping. The brand's recognition is primarily based on sales performance and market position rather than independent product testing or design awards.
Skechers has faced several notable controversies and regulatory actions.
FTC Shape-ups Settlement (2012): The Federal Trade Commission charged Skechers with making unsubstantiated health claims about its Shape-ups toning shoes. Skechers advertised that Shape-ups would help users tone muscles, burn calories, and improve cardiovascular health. The FTC found no scientific evidence to support these claims. Skechers agreed to pay $40 million in consumer refunds and was prohibited from making unsupported health claims in future advertising. The settlement also covered related toning products including Resistance Runner, Tone-ups, and Tone-up Boots. This was one of the largest FTC settlements related to footwear marketing claims.
Supply Chain Labor Concerns: Skechers' reliance on contract manufacturing in China, Vietnam, and India has raised concerns about labor practices. The company does not publish detailed factory audit results or wage information for its supplier factories. Labor rights organizations have criticized the footwear industry broadly for working conditions in Asian factories. Skechers has a Supplier Code of Conduct but is not a member of the Fair Labor Association and does not publish factory addresses.
Tariff and Trade Policy Impact (2025 to 2026): U.S. tariffs on Chinese imports have significantly impacted Skechers' cost structure. As a company that manufactures the majority of its footwear in China and Vietnam, Skechers faces higher import costs than competitors with more diversified supply chains. The company has accelerated efforts to shift production to Vietnam and India, but the transition is ongoing. In 2025, Skechers reported increased costs due to tariffs and warned that continued trade tensions could affect consumer prices.
Dual-Class Share Structure Criticism: Corporate governance advocates have criticized Skechers' dual-class share structure, which gives the Greenberg family majority voting control. Critics argue this structure limits shareholder influence and reduces board accountability. The company has maintained the structure, arguing it provides stability and long-term strategic focus.
Current Status: Skechers continues to operate as an independent public company despite the Shape-ups controversy and ongoing supply chain concerns. The $40 million FTC settlement was paid and the case closed. Tariff pressures remain an ongoing challenge. The company has not faced major product safety recalls of its footwear products.
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