Who Owns American Apparel?
American Apparel is owned by Gildan Activewear Inc. (NYSE: GIL), a publicly traded Canadian multinational apparel manufacturer headquartered in Montreal, Quebec. Gildan acquired American Apparel's brand assets in January 2017 for approximately $88 million following American Apparel's second bankruptcy filing in late 2016. The brand was originally founded by Dov Charney in 1989 in Montreal, Canada, and built its reputation on vertically integrated US manufacturing.
Parent Company
Gildan Activewear
Acquired
2017
Status
Publicly Traded
Headquarters
Los Angeles, California, USA
Who Owns American Apparel?
- Parent Company: Gildan Activewear
- Ownership Type: Subsidiary
- Acquisition Year: 2017
- Company Type: Publicly Traded
- Stock Ticker: NYSE: GIL
| Brand | Parent Company | Ownership Type |
|---|---|---|
| American Apparel | Gildan Activewear | Subsidiary |
History of American Apparel
- Founded: 1989
- Founders: Dov Charney
- Acquired by Gildan Activewear: 2017
Dov Charney founded American Apparel in 1989 in Montreal, Canada. The company relocated its primary operations to Los Angeles, California, in the early 1990s. Its defining characteristic was vertically integrated domestic manufacturing: design, cutting, sewing, washing, and shipping all happened in-house at a large complex in downtown Los Angeles. By the early 2000s, the company had expanded to a manufacturing footprint of approximately 800,000 square feet in that facility and employed several thousand workers.
American Apparel's product line centered on basic, minimally branded garments: t-shirts, hoodies, leggings, and underwear in solid colors and simple cuts. The brand positioned these as premium-quality, ethically produced alternatives to offshore-manufactured basics. Its advertising campaigns, which frequently used non-professional models in unretouched photographs, generated substantial press coverage and cemented the brand's identity among a younger, style-conscious demographic.
During the mid-2000s, the company opened retail stores in major cities across the United States, Canada, the United Kingdom, and other markets. At its peak, American Apparel operated approximately 250 retail locations globally and employed roughly 10,000 people.
The company's first significant public controversy came in 2014 when the board terminated Dov Charney following multiple sexual harassment allegations from former employees. Paula Schneider was appointed CEO in December 2014. American Apparel filed for Chapter 11 bankruptcy protection in October 2015, citing approximately $390 million in debt. The company reorganized and emerged from bankruptcy in February 2016 but filed for Chapter 11 protection a second time in November 2016. This second filing effectively ended the original company's operations.
Gildan Activewear purchased the brand assets at auction in January 2017 for approximately $88 million. Under Gildan ownership, the brand was relaunched as primarily an e-commerce and wholesale brand. Retail stores were not reopened. Gildan uses American Apparel's brand recognition to sell basics through its existing distribution channels, targeting both direct consumers and the wholesale printable apparel market.
By 2024, American Apparel operates as an e-commerce brand selling through its own website and through wholesale distributors. It no longer manufactures in Los Angeles.
About Gildan Activewear
Gildan Activewear is one of the world's largest manufacturers of everyday basic apparel, serving customers across the imprint, wholesale, and retail channels. The company's product portfolio includes activewear (t-shirts, fleece, sport shirts), underwear (underwear, socks, hosiery), and other apparel categories.
The company's competitive advantage stems from its vertically integrated manufacturing model, which controls the entire production process from yarn spinning to finished garments. This integration allows Gildan to maintain quality control, reduce costs, and respond quickly to market demands. The company operates manufacturing facilities primarily in Honduras, Nicaragua, the Dominican Republic, and Bangladesh.
Gildan serves diverse customer segments including screen printers, uniform companies, promotional product distributors, and retailers. The company's brands are positioned across different price points and market segments, from value-oriented basics to fashion-forward apparel under the American Apparel brand.
- Founded: 1984
- Headquarters: Montreal, Quebec, Canada
- Company Type: Publicly Traded
- Stock: NYSE: GIL
- Revenue: approximately $3.1 billion (FY2024)
- Employees: Approximately 44,000
Where Is American Apparel Made / Based?
- Headquarters: Los Angeles, California, USA
- Manufacturing / Operations: Honduras, Nicaragua, United States
American Apparel Sustainability & Ethics
American Apparel's sustainability profile is governed by Gildan Activewear's corporate responsibility framework. Gildan publishes an annual sustainability report aligned with Global Reporting Initiative (GRI) standards.
Gildan is not B Corp certified. Its manufacturing facilities in Honduras operate under the WRAP (Worldwide Responsible Accredited Production) certification program, which audits factories for compliance with labor law, safety, and environmental standards. Gildan's Honduras operations have maintained WRAP Platinum certification, the highest tier, for multiple consecutive years.
American Apparel garments are not certified organic by GOTS or OCS standards. Gildan has commitments to increase sustainable cotton sourcing through the Better Cotton Initiative (BCI), and some American Apparel products use BCI cotton, though product-level certification labeling is not applied to all items.
American Apparel's original domestic manufacturing in Los Angeles, with above-minimum wages and company-paid health benefits for workers, was a genuine ethical manufacturing differentiator at the time. Under Gildan ownership, that manufacturing model no longer applies. Workers in Gildan's Honduras facilities earn wages set under Honduran law, which are significantly lower in absolute dollar terms than US wages, though Gildan states they exceed local legal minimums.
Awards & Recognition
Gildan Activewear received the WRAP Platinum certification for its manufacturing facilities in Honduras and Bangladesh. WRAP (Worldwide Responsible Accredited Production) is an independent apparel factory audit program. Gildan has received this certification consistently.
The original American Apparel company received recognition from the Los Angeles Business Journal and other regional publications for its employment of thousands of workers in downtown Los Angeles. Those awards relate to the pre-2016 company and are not current.
American Apparel Recalls & Controversies
Sexual Harassment Allegations and CEO Termination (2014): The board of directors terminated founder and CEO Dov Charney in June 2014 following multiple sexual harassment allegations from former female employees. At least five former employees filed civil suits against Charney. The company's board cited the harassment investigations and other alleged misconduct as grounds for termination. Charney disputed the allegations and attempted to regain control of the company through investor actions, which were ultimately unsuccessful.
First Bankruptcy (2015): American Apparel filed for Chapter 11 bankruptcy protection in October 2015, disclosing approximately $390 million in liabilities. The company cited years of losses, high operating costs from its Los Angeles manufacturing model, and the management disruption from Charney's termination as contributing factors. The company emerged from this bankruptcy in February 2016 after restructuring.
Second Bankruptcy and Liquidation (2016): American Apparel filed for Chapter 11 protection a second time in November 2016, approximately eight months after emerging from the first filing. This second bankruptcy led to the closure of all retail stores, termination of approximately 2,400 employees, and the sale of brand assets to Gildan.
Controversial Advertising Campaigns: American Apparel's advertising campaigns were repeatedly banned by advertising standards bodies in the United Kingdom, Canada, and other markets for content regulators found to be sexually explicit or exploitative. The UK's Advertising Standards Authority banned multiple American Apparel advertisements between 2009 and 2014 for indecency or for using models who appeared underage.
Immigration Worksite Enforcement (2009): US Immigration and Customs Enforcement (ICE) conducted worksite enforcement actions at American Apparel's Los Angeles facilities in 2009, leading to the termination of approximately 1,800 workers who could not document legal authorization to work in the United States. The action drew public attention given American Apparel's marketing of its products as "Made in USA" by workers earning fair wages.
Department of Labor Wage Violation Investigations: The US Department of Labor investigated American Apparel multiple times during its independent operation for alleged wage and hour violations, including claims related to overtime pay and record-keeping. The company reached settlements in connection with some of these investigations.
American Apparel Ownership: Pros & Cons
Advantages
- +Gildan's manufacturing scale and distribution infrastructure support consistent product availability at competitive cost
- +Brand equity built over the original company's 27-year run gives name recognition in the printable basics market
- +E-commerce operation has lower overhead than the original retail store model
- +Gildan's WRAP-certified Honduras manufacturing provides third-party labor compliance auditing
- +Access to Gildan's existing wholesale distributor relationships across North America and Europe
Considerations
- -Manufacturing was moved from Los Angeles to Honduras, which is a direct reversal of the brand's original "Made in USA" identity
- -The original retail experience and community around the brand has not been replicated under Gildan ownership
- -Brand relevance has declined among consumers who are aware of the ownership change and manufacturing shift
- -The Dov Charney-era controversies remain part of the brand's documented history
- -Gildan's scale and wholesale focus may limit how differentiated American Apparel can be in the premium basics segment
Frequently Asked Questions About American Apparel
Sources & Further Reading
- American Apparel Official Website -
- Gildan Activewear Investor Relations -
- SEC EDGAR: Gildan Activewear (GIL) Annual Report -
- NYSE: GIL -
- Wikidata: American Apparel -
- US Bankruptcy Court (Central District of California): American Apparel filings -
- UK Advertising Standards Authority: American Apparel rulings -
- US Immigration and Customs Enforcement: 2009 worksite enforcement -
- WRAP (Worldwide Responsible Accredited Production) -
- Better Cotton Initiative -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to American Apparel
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Berkshire Hathaway | USA | 1851 | Mass market | Global | Unisex | |
| Dicks Sporting Goods | USA | 1974 | Premium | United states | All-ages | |
| Authentic Brands Group | USA (ABG headquarters) | 1984 | Mass market | Global | Womens | |
| Walmart | USA | 1990 | Mass market | Global | Unisex |
Learn More About Competitors

Fruit of the Loom
Owned by Berkshire Hathaway
American apparel company specializing in basic clothing and underwear, owned by Berkshire Hathaway.

Foot Locker
Owned by Dick's Sporting Goods
Leading athletic footwear and apparel retailer operating specialty stores globally, now owned by Dick's Sporting Goods following a 2025 acquisition.

Forever 21
Owned by Authentic Brands Group
American fast fashion brand owned by Authentic Brands Group; the U.S. retail operating company filed for Chapter 11 bankruptcy in March 2025 and closed all 354 U.S. stores.

George
Owned by Walmart Inc.
Walmart's flagship clothing brand offering affordable and stylish apparel for men, women, and children with everyday fashion essentials.
Competitive Analysis
Market Positioning: American Apparel competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Gildan Activewear Stock Information
Jobs at Gildan Activewear
Latest News About American Apparel
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