
Khaadi Pakistan Limited
Pakistani fashion retail company founded by Shamoon Sultan in 1998, flagship of the Weaves Corporation group, generating PKR 25.1 billion in revenue.
Company Type
private
Founded
1998
Headquarters
Karachi, Sindh, Pakistan
Revenue
PKR 25.1 billion (CY2025)
Employees
approximately 1,400 (Weaves group)
Primary Market
Regional
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What does Khaadi Pakistan own?
The Weaves group owns five brands: Khaadi in fashion and lifestyle retail, Chapter 2 in value womenswear, Kanteen and SS Chai in food and beverage, and Kreate Your Mark in social enterprise. Khaadi is the flagship and generates most group revenue.
Is Khaadi Pakistan publicly traded?
Not yet. The company converted to public unlisted status on September 8, 2026, and has proposed an initial public offering on the Pakistan Stock Exchange reported at approximately PKR 8.3 billion. The listing was under regulatory review as of November 2026.
Who founded Khaadi?
Shamoon Sultan founded the Khaadi brand in Karachi in 1998 as a single handloom store at Zamzama. He remains chairperson and chief executive of Weaves Corporation, the group's holding company.
Where is Khaadi headquartered?
The company is headquartered in Karachi, Sindh, Pakistan, at the Sky Tower B complex in Dolmen City on Marine Drive in the Clifton district.
How many brands does the group own?
Five consumer brands across fashion, food, and social enterprise. Khaadi accounts for the large majority of revenue and all international stores across the UAE, UK, and US.
Who owns Khaadi Pakistan?
Founder Shamoon Sultan controls the group through Weaves Corporation Limited. The International Finance Corporation holds an investment stake. No foreign parent company exists.
What is Khaadi's revenue?
Khaadi Pakistan Limited generated approximately PKR 25.1 billion in revenue in calendar year 2025, with net profit of roughly PKR 1.67 billion, according to credit rating reports and listing documents.
History of Khaadi Pakistan Limited
The Khaadi business began in 1998 when Shamoon Sultan opened a single store at Zamzama in Karachi selling handloom-woven fabric and clothing. Sultan's concept drew on Pakistani textile craft at a moment when fashion retail meant either designer boutiques or commodity fabric shops. The ready-to-wear model with a craft identity proved immediately successful.
The 2000s brought national expansion. Khaadi pioneered large-format fashion retail in Pakistan, opening flagship stores in major malls across Karachi, Lahore, and Islamabad and building a design-led product pipeline that competitors struggled to match. By calendar 2012 revenue stood at PKR 2.2 billion; by 2019 it had grown to PKR 19.4 billion, a compound annual growth rate above 20 percent documented in credit rating reports.
International expansion followed through the 2010s, targeting the South Asian diaspora. The company opened stores in Dubai and across the UAE, entered the United Kingdom, and launched in the United States, alongside e-commerce serving global customers. Product lines widened from fabric and pret wear into handbags, footwear, accessories, fragrance, and home textiles, plus the lower-priced Chapter 2 brand.
The business incorporated in 2015 and absorbed the proprietorship operations in 2016. A 2024 restructuring formed the Weaves Corporation holding structure, housing Khaadi alongside new ventures: the Kanteen food concept, SS Chai tea outlets, and the Kreate Your Mark social entrepreneurship initiative. Calendar 2025 revenue of PKR 25.1 billion with net profit around PKR 1.67 billion set the financial base for the September 2026 conversion to public unlisted status and a proposed Pakistan Stock Exchange IPO reported at approximately PKR 8.3 billion.
Khaadi Pakistan Limited Sustainability & Ethics
Khaadi holds no B Corp or comparable independent certification. Its stated social mission centers on Pakistani craft preservation and artisan employment, embedded in the brand's founding identity around handloom weaving, and in the Kreate Your Mark social entrepreneurship initiative.
IFC investment imposes environmental and social performance standards uncommon among Pakistani retail peers, including requirements on labor practices and workplace safety. The company reports employment of more than 1,400 people with a majority-female retail workforce. No independent product certifications exist for its apparel as of November 2026.
Controversy, Regulation & Public Scrutiny
The most significant regulatory matter is the Securities and Exchange Commission of Pakistan's scrutiny of the proposed IPO. Press reports in 2026 detailed SECP questions about an approximately PKR 8 billion brand valuation arrangement inside the group structure, part of the approximately PKR 8.3 billion offering. The review remains unresolved as of November 2026.
Labor coverage in Pakistani media has periodically examined wages and working conditions across the country's textile and garment sector, an industry-wide issue. No enforcement action against Khaadi specifically has been reported, and the company's IFC-backed governance framework is its principal defense against sector-wide criticism.
Brands Owned by Khaadi Pakistan Limited
Khaadi Pakistan Limited owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Khaadi Pakistan Limited
private · Founded 1998 · Karachi, Sindh, Pakistan
1
brands
Khaadi Pakistan Limited Ownership: Pros & Cons
Advantages
- +Founder control has preserved a consistent brand identity for 28 years
- +IFC investment provides governance standards and credibility
- +Vertical integration captures margin across design, production, and retail
- +Proposed listing would fund expansion and provide liquidity
- +No foreign parent extracting licensing or royalty fees
Considerations
- -IPO plan faces regulatory scrutiny over internal brand valuation
- -Revenue concentrated in Pakistan's volatile consumer economy
- -Key person risk is extreme under founder-chair structure
- -Rupee depreciation and inflation pressure imported input costs
- -Limited financial disclosure as an unlisted company obscures analysis
Frequently Asked Questions About Khaadi Pakistan Limited
What does Khaadi Pakistan own?
The Weaves group owns five brands: Khaadi in fashion and lifestyle retail, Chapter 2 in value womenswear, Kanteen and SS Chai in food and beverage, and Kreate Your Mark in social enterprise. Khaadi is the flagship and generates most group revenue.
Is Khaadi Pakistan publicly traded?
Not yet. The company converted to public unlisted status on September 8, 2026, and has proposed an initial public offering on the Pakistan Stock Exchange reported at approximately PKR 8.3 billion. The listing was under regulatory review as of November 2026.
Who founded Khaadi?
Shamoon Sultan founded the Khaadi brand in Karachi in 1998 as a single handloom store at Zamzama. He remains chairperson and chief executive of Weaves Corporation, the group's holding company.
Where is Khaadi headquartered?
The company is headquartered in Karachi, Sindh, Pakistan, at the Sky Tower B complex in Dolmen City on Marine Drive in the Clifton district.
How many brands does the group own?
Five consumer brands across fashion, food, and social enterprise. Khaadi accounts for the large majority of revenue and all international stores across the UAE, UK, and US.
Who owns Khaadi Pakistan?
Founder Shamoon Sultan controls the group through Weaves Corporation Limited. The International Finance Corporation holds an investment stake. No foreign parent company exists.
What is Khaadi's revenue?
Khaadi Pakistan Limited generated approximately PKR 25.1 billion in revenue in calendar year 2025, with net profit of roughly PKR 1.67 billion, according to credit rating reports and listing documents.





