Victoria's Secret & Co.
American specialty retailer of women's lingerie, clothing, and beauty products, operating the Victoria's Secret and Pink brands globally.
Company Type
public
Founded
2021
Headquarters
Columbus, Ohio, USA
Stock
NYSE: VSCO
Revenue
approximately $5.9 billion (FY2025)
Employees
Approximately 30,000
Primary Market
Global
About Victoria's Secret & Co.
Victoria's Secret & Co. is a publicly traded American specialty retailer with annual revenue exceeding $6 billion. The company operates through two primary brands: Victoria's Secret, focusing on lingerie and intimate apparel, and Pink, targeting younger women with casual loungewear and beauty products.
The company operates thousands of stores globally across North America, Europe, Asia, and other international markets. Victoria's Secret & Co. maintains a significant e-commerce presence and continues to expand its digital capabilities to serve customers worldwide.
The company has focused on brand transformation initiatives, including more inclusive marketing, diverse product offerings, and enhanced focus on customer experience and sustainability across its operations.
History of Victoria's Secret & Co.
Victoria's Secret & Co. was established in 2021 when L Brands (formerly Limited Brands) completed the spin-off of Victoria's Secret and Pink into an independent publicly traded company. The spin-off was designed to allow each company to focus on its core business and strategic priorities.
The new company inherited the entire Victoria's Secret and Pink business, including all retail stores, e-commerce operations, supply chain, and brand assets. This separation allowed Victoria's Secret & Co. to pursue its own strategic direction focused on brand transformation and modernization.
Under new leadership, the company has focused on transforming its brand image, expanding product offerings, and adapting to changing consumer preferences around inclusivity and body positivity. The transformation includes new marketing approaches, diverse product lines, and enhanced customer experiences.
Brands Owned by Victoria's Secret & Co.
Victoria's Secret & Co. owns 1 brand in our database.
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Stock Information
Victoria's Secret & Co. Ownership: Pros & Cons
Advantages
- +Strong brand recognition and global market leadership in lingerie
- +Extensive retail network and established customer base
- +Significant e-commerce and digital capabilities
- +Diversified product offerings across multiple categories
- +Brand transformation initiatives addressing modern consumer preferences
Considerations
- -Intense competition from inclusive and sustainable lingerie brands
- -Challenges adapting to rapidly changing fashion and beauty trends
- -Dependence on mall traffic for retail store performance
- -Need for continued innovation in product design and marketing
- -Supply chain complexity and ethical sourcing challenges
Frequently Asked Questions About Victoria's Secret & Co.
Is Victoria's Secret & Co. owned by another company?
No, Victoria's Secret & Co. is an independent publicly traded company. The company was spun off from L Brands in 2021 and operates independently without any parent organization or controlling owner.
Is Victoria's Secret & Co. publicly traded?
Yes, Victoria's Secret & Co. is publicly traded on the New York Stock Exchange under the ticker symbol VSCO. The company became an independent public entity following its spin-off from L Brands in 2021.
When was Victoria's Secret & Co. founded?
Victoria's Secret & Co. was established in 2021 when L Brands completed the spin-off of Victoria's Secret and Pink into an independent company. The brands themselves have much longer histories, with Victoria's Secret founded in 1977.
Who created Victoria's Secret & Co.?
Victoria's Secret & Co. was created through the spin-off process initiated by L Brands and its leadership team. The company inherited the Victoria's Secret and Pink businesses from L Brands as part of the corporate separation.
What is Victoria's Secret & Co.'s market position?
Victoria's Secret & Co. holds a leading position in the global lingerie market, though it faces increasing competition from newer, more inclusive brands. The company maintains significant brand recognition and is working to transform its market position through strategic initiatives.
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